Company: KYK Hair Care, Clayton, VIC Australia
Company Description: KYK Hair Care: Globally trusted & loved, used by celebrities like Paris Hilton & Saweeti. From Red Carpets to TikTok fame, we solve hair concerns, like hair loss, with professional products - making even those with no experience feel like experts.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Executive of the Year in Asia, Australia or New Zealand
 Nomination Title: Kristina Youssef
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2021 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 199 words used.
Kristina Youssef is a mum of 2 and renowned entrepreneur in the Hair Care industry, captivating global attention and trust. With over a decade of experience, she has excelled in hairstyling and education. From publishing sought-after educational books to leading sold-out hairstyling workshops worldwide, Kristina's expertise has earned her international recognition.
As a self-taught entrepreneur, Kristina identified a market gap and founded the cult-favorite brand KYK HAIR CARE. By formulating salon-professional level products, she has filled the need for high-quality hair care.
Kristina's innovative approach and commitment to excellence have established her as a trusted authority. Her journey, from a self-taught stylist to a globally recognized entrepreneur, inspires aspiring hairstylists and business owners.
Growing up Kristina has battled a long struggle with her health, having multiple open heart surgeries in her first year of life, to suffering with alopecia - Kristina has continued to break all barriers & used her battles to seek an answer for other alopecia sufferers.
With her visionary leadership, Kristina continues to shape the industry through her entrepreneurial ventures and unwavering dedication. Her passion and expertise have made KYK HAIR CARE a thriving brand, while inspiring others with her innovative mindset and devotion to education.
- Outline the nominee's achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 237 words used.
Kristina's journey has been an incredible leap of faith. From being told she wouldn't be able to live a normal life, to being a mother of 2 & an incredible business owner, Kristina has achieved:
- Recognition world wide for her craft in hair care & garnering the reputation of Australia's leading bridal hairstylist.
- Running 6 sold-out educational workshops across the 2 countries, Australia & The US, running in 5 cities.
- Publishing 2 educational books, showcasing expertise that are now a staple for learning hairstylists in Australia.
- Running the industry's most significant charity event in 2018, 'Beauty Gives Back'
- Recieving nominations & named finalists in industry awards across Australia and The US.
- Embarking on a tour across The US & Canada fostering hair education for leaders in the industry.
- Launching KYK Hair Care operating out of her garage, and now expanding into 3 warehouses. In 2021 alone, the brand reached over 117 countries & multiple sell outs.
- Expanding KYK Hair Care into retailers, selling over 30,000 units of best-selling product 'ROOT ME' and record breaking months of over 2,000 orders and over 8,500 units processed.
- Creatively directing KYK Hair Care's social media into 370,000+ followers across Instagram & being the most followed hair care on Tik Tok - thanking her educational videos.
- Being interviewd across Daily Mail, 9Honey, WHO Magazine & Fashion Journal - acheivinig over 19 Million in press circulation for the brand.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 62 words used.
Attached includes:
- KYK Hair Care's complete press wrap up, sharing their achievement of over 19 Million in circulation & $190,000 in value (ROI).
- Imagery of Kristina's experience as a young child, healing from major open heart surgery.
- Kristina with her KYK Hair Care's charity donation of $28,000.
- Imagery of Kristina now, with her product palettes after a new stock launch.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 234 words used.
Kristina's extraordinary journey defies all odds as she shattered every limitation imposed by doctors. Despite grappling with a congenital heart condition and undergoing multiple open-heart surgeries, she refused to accept a life devoid of triumphs. With unwavering determination and an unparalleled passion rarely found in someone so young, Kristina fought relentlessly to break through barriers and turn her dreams into reality.
In the competitive landscape, one aspect that distinguishes Kristina is her openness and genuineness, which resonates with every member of the community she touches. With no prior business experience, she fearlessly ventured into the entrepreneurial world, continuously expanding her business, KYK Hair, right before our eyes. Her ability to connect with others, educate, and inspire sets her apart from the largest competitors.
Kristina's journey serves as an inspiration to women worldwide with dreams and aspirations. Through the toughest of times, she remained steadfast, building not only a globally recognized brand in KYK Hair but also establishing herself as a personality and a renowned hair stylist.
Rather than playing it safe, Kristina embraces experimentation, constantly thinking outside the box. Her educational content goes beyond promoting products; it empowers audiences, whether professionals or not, to feel confident in their everyday hairstyles.
In summary, Kristina's story is a testament to resilience, passion, and authenticity. Her unwavering pursuit of success, coupled with her commitment to empowering others, makes her a trailblazer for women everywhere chasing their dreams.
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