IWBI - Most Valuable Corporate Response
Company: IWBI, NYC, NY
Company Description: The International WELL Building Institute (IWBI) is the world’s leading organization focused on deploying people-first places to advance a global culture of health. IWBI administers the WELL Building Standard (WELL), the WELL Health-Safety Rating, the WELL AP credential, and applicable research, educational resources and advocacy for for policies that promote health and well-being everywhere.
Nomination Category: COVID-19 Response Categories
Nomination Sub Category: Most Valuable Corporate Response
Nomination Title: IWBI Meets the Moment
Our 20 IWBI team members in Asia gave us a massive head start on understanding on how buildings and organizations could help COVID-19’s impacts.
We parsed through the research and aligned what we were learning to the feature requirements in the WELL Building Standard (WELL), publishing a digest of WELL features and making presentations to more than 120,000 across China in the first 30 days.
https://www.wellcertified.com/certification/v2/
We stood up the IWBI Task Force on COVID-19 and Other Respiratory Infections. Chaired by 16 globally renowned experts, nearly 600 experts volunteered their assistance.
https://www.wellcertified.com/powerofplace/task-force
We published an initial list of strategies culled from WELL that covered everything from emergency response planning to specifications for MERV filters. We hosted webcasts that drew as many as 3,000 registrants per session. We stood up short-term advisories for some of the hardest hit sectors and created free educational courses for office workers, teachers and poll workers.
https://resources.wellcertified.com/tools/strategies-from-the-well-building-standard-to-support-in-the-fight-against-covid-19/
https://www.wellcertified.com/powerofplace/education
https://www.wellcertified.com/advisories/
https://resources.wellcertified.com/zh-cn/tools/covid-19-training-for-professionals/
We created the WELL Health-Safety Rating that focused on building operations and management and corporate policies that was informed by guidance developed by WHO, the U.S. Centers for Disease Control and Prevention (CDC), global disease control and prevention centers and emergency management agencies, recognized standard-making bodies, such as ASTM International and ASHRAE, and leading academic and research institutions.
Today, almost two billion square feet are enrolled to pursue the rating, and thousands of buildings and spaces have achieved it—from the iconic Empire State Building to Yankee Stadium to Fairfax County Public Schools to every bank branch of JPMorgan Chase and retail branch of T-Mobile.
We launched a consumer awareness campaign featuring ambassadors, including Lady Gaga, Jennifer Lopez, Michael B. Jordan and others to raise awareness about the the WELL Health-Safety Rating and to encourage people to “look for the WELL Health-Safety seal” at their favorite places and feel more confident going inside. https://wellhealthsafety.com/
The multi-channel marketing campaign, which reached 165 million people in the U.S.—1 in 2 Americans—and generated 3.5 billion media impressions by the end of June 2021.
Reference any attachments of supporting materials
The WELL Health-Safety Seal - B2B 90 second TV ad
https://t.sidekickopen08.com/s3t/c/5/f18dQhb0S7kF8cFtkZW1H9pwZ59hl3kW7_k2841CXdp3MP1l0fs1mgpW2dykg64HTZ-Q101?te=W3R5hFj4cm2zwW4mKLS-4rCvX6W4hCVj23Fbt5SW4myB8V3QJdFtW2qP7jp1GhRxYW3VYyVM3M1XSvW4hLxWp4rCvX6f4hcdn504&;si=8000000004361891&pi=5d45bc8f-2bf0-4156-f098-afa5d8c391bd
WELL Health-Safety Rating (Video)
https://t.sidekickopen08.com/s3t/c/5/f18dQhb0S7kF8cFtkZW1H9pwZ59hl3kW7_k2841CXdp3MP1l0fs1mgpW2dykg64HTZ-Q101?te=W3R5hFj4cm2zwW4mKLS-4rCvX6W4hCVj23Fbt5SW4myB8V3QJdFtW2sLQY52qS17xW3bdr_x3M1XSvW4hLxWp4rCvX6f4hcdn504&;si=8000000004361891&pi=5d45bc8f-2bf0-4156-f098-afa5d8c391bd
WELL Health-Safety Rating Landing Page
https://t.sidekickopen08.com/s3t/c/5/f18dQhb0S7kF8cFtkZW1H9pwZ59hl3kW7_k2841CXdp3MP1l0fs1mgpW2dykg64HTZ-Q101?te=W3R5hFj4cm2zwW4mKLS-4mBdmFW3F6jRx3SZ_xkW3GGYWV3_rhlJW3zd7jR1GHCPvf3K9Gyf04&;si=8000000004361891&pi=5d45bc8f-2bf0-4156-f098-afa5d8c391bd