Company: It's a 10, Miami, FL
Nomination Submitted by: 5WPR
Company Description: Its a 10 Haircare is a global brand now sold in over 73 countries - with products are sold in 25,000+ salons and 15,000+ professional chains like ULTA, where it is the #1 selling product nationwide. It's a 10 products have been awarded amongst consumers and beauty industries under multiple categories.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Best Female Entrepreneur – Consumer Products –11 to 2,500 Employees
 Nomination Title: Carolyn Aronson, Founder & CEO
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2021 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 200 words used.
Carolyn Aronson is the founder, CEO and sole-owner of the largest Latina haircare brand in the world, and the owner of 10 businesses across multiple categories: haircare, cosmetics, real estate, music, aviation +more, paired with many philanthropic efforts, all while prioritizing her family.
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Spent her childhood in foster care before being adopted; fueling her desire to succeed
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This lead to her career as a hairstylist, where she worked for 18 years and owned a salon
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She found herself frustrated by the products available for professionals, inspiring the development of the formula that would become her hero product, the Miracle Leave In. Today, over 17 million bottles of the product are sold annually.
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With the Miracle Leave-In, It’s a 10 has grown into a global brand now sold in over 73 countries - Carolyn’s products are sold in 25,000+ salons and 15,000+ professional chains like ULTA, where it is the #1 selling product nationwide.
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Before It’s a 10, Carolyn started a haircare business that didn’t succeed; not taking failure as an option, Carolyn used learnings as gasoline to inspire for her next business attempt – she created the vision that would become an empire with the knowledge she gained
- Outline the nominee's achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Carolyn’s entrepreneurial spirit has expanded her willingness to learn &invest, now owning businesses including:
The haircare business has undergone expansion with:
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36 new distributors in over 73 countries in 2022-2023
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Entered travel retail, offering products in airports, cruise lines, etc., making it one of their largest retail channels.
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In Q4 2023, she &husband, Jeff Aronson expanded into men’s grooming, partnering with Fat Joe to launch a hair color brand supported by DJ Khaled, Tank, Travis Kelce, Tyson Beckford, Jencarlos Canela, Stephen Thompson, and Kevin Creekman.
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Celebrated the 5th anniversary of her trademarked National Love Your Hair Day. This day uses philanthropy to give back to those inspiring others through their actions. The annual sale that accompanies the holiday was the largest e-commerce sale activation in professional haircare history, selling $1.5 Million in 3 days.
Thanks to her ongoing work, Carolyn has been awarded the following honors:
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 249 words used.
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When Carolyn came onto the beauty scene, it was still at a time when most brands were led by men. As a Latina, Carolyn broke the barriers being an owner, founder and CEO. Today she continues to dominate male-dominated industries. She started with beauty and has now grown her expertise to include the worlds of yachting, real estate and aviation. Carolyn is a master of entering arenas where she is a novice and learning all there is to know, and creating businesses she hopes to inspire others with.
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Carolyn has a fierce passion to create and provide value to the community, so every brand, formula and product she oversees needs to be a 10 out of 10.
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It’s a 10 Enterprises is a collection of top-quality brands that extend past beauty and cosmetics to unprecedented new heights, proven with her multiple business award wins like The Legacy Award for Beauty Changes Lives, and being named Entrepreneur’s 100 Women Of Influence. This diverse portfolio showcases Carolyn’s commitment to unparalleled excellence, community involvement and value to consumers. With top-tier interviews on Forbes & FORTUNE and being inducted into the Junior Achievement of South Florida Hall of Fame , a recipient of FSU’s Tlamatini Award and a Silver Winner of 19th Annual Stevie Awards - Women in Business. Showcasing her awards, years of experience and community engagement represents not only her ongoing commitment to making herself& It’s a 10 a staple for years to come, but also proves this is only the beginning.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 87 words used.
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http://www.shesaten.com/
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YOLO Enterprises (commercial real estate)
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Fat Cloud Aviation
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Suds and Bubs (laundromat)
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Rewind Hair Color – launching this year
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