Company: Everloop, Danville, CA, U.S.A.
Company Description: Everloop is the leading online social media site for kids and tweens to connect with friends, play games, discover new talents, create and have fun in a safer environment. Safety is a top priority and Everloop employs the most comprehensive privacy protection and 24/7 moderation technology of any social networking site built for kids.
Nomination Category: Product & Service Awards Categories
Nomination Sub Category: Best New Product or Service of the Year - Media & Entertainment

Nomination Title: Everloop

Describe for the judges the nominated product or service, including its features, functions, benefits, and performance to date (up to 500 words). Include in this section the date since the beginning of July last year on which the product or service was introduced to the marketplace:

Everloop, the safe social network for kids, revolutionizes the way kids under 13 connect online. Unlike other social networking sites for kids, Everloop provides a unique, age-appropriate social media experience for children with customized micro-networks or "loops" that safely connect kid-relevant content, services, applications and experiences.

Everloop is a free place where kids can connect with friends, play games, share pictures, send messages, discover new talents, learn and have fun. Everloop’s state-of-the-art privacy protection and monitoring technology guard young users against bullying, bad language and inappropriate sharing of information. And we partner with leading innovators to provide child-focused entertainment as well as top-shelf educational activities. Kids get to be in the loop and parents get peace of mind.

Everloop’s innovative social "looping" technology is designed to allow kids to find and share the things they love. Kids can join "loops" that focus on their interests, such as sports, crafts, music and fan groups. Or they can start loops of their own around things like creative writing, jokes, movies or current events. Whether they want to share photos with their friends or learn more about their favorite activity or person, they can do it in "loops" with friends that are parent approved.

Kids can’t have fun when they feel unsafe. Security is perhaps the most important element for parent advocacy and kid enjoyment. Everloop provides the most comprehensive and fully COPPA compliant social network with safety controls designed and built specifically for kids under 13. While competitive social networks offer a subset of these tools, none offers the full sweep and level of sophistication that Everloop employs. We recognize the trust that parents and kids put in us every day. It’s our objective to keep kids safer and parents comfortable.

Kids will have a blast setting up their custom loops. On Everloop, kids get to create and totally customize their loops with backgrounds, colors, and stickers. It is their own unique homebase in cyberspace. Kids love to decorate their bedroom, they’ll have just as much fun decorating their loop!

Everloop kids can earn or buy "Evercredits" that allow them to purchase items in our virtual store, like Goobs, Premium Stickers, etc. Kids will find ways to earn Evercredits by participating on the site, or their accounts can be funded through secure credit card transactions approved by their parents.

Everloop is partnered with leading innovators in education and has been selected by iSAFE (the top provider of internet-safety curriculum for schools) as the "on ramp" to teach kids’ internet safety and social media skills in schools across the country.

Provide a brief biography of the person or persons who lead the team that developed the nominated new product or service (up to 100 words):

Everloop was founded by three business women, Hilary Decesare, Kim Bruce and Paige McCullough, who were concerned that their kids were feeling pressure to lie about their ages and join social media sites intended for older users. They took action, and brought in a team of experts in technology, social networks, entertainment and children’s education. Together they developed a safer place for kids to create, collaborate, communicate and learn to navigate the sometimes treacherous ins-and-outs of the Internet.