Empowerment and Flexibility: Inside Tangible Words’ Unique Work Environment

Stevie-winner Tangible Words Ltd. is a marketing and sales enablement agency dedicated to helping businesses grow their revenue through strategic content marketing and sales support.

The company specializes in creating and executing comprehensive marketing plans that align with clients' business goals. They ensure that every piece of content produced is designed to attract, engage, and convert potential customers.

In addition to content marketing, Tangible Words offers a suite of services aimed at enhancing sales processes and improving overall business performance. These services include website optimization, lead generation, email marketing, and customer relationship management. By integrating marketing efforts with sales strategies, the company helps clients streamline their operations, increase efficiency, and ultimately boost their bottom line.

Education and Empowerment
A key aspect of Tangible Words' approach is their commitment to education and empowerment. The company provides training and workshops to equip clients with the knowledge and tools they need to maintain and grow their marketing and sales efforts independently. This commitment extends to their employees as well.

According to Co-founders Vicky Marrack and Alysha Dominico, working women are rarely given the privilege of personal time, so they created Tangible Words with a vision of genuine work-life balance. Long before the pandemic popularized virtual offices, the two created a work structure that supports personal life.

With minimal required weekly meetings, their remote team of 70% women contractors create personal work schedules that best fit their lifestyle. Contractors don’t sacrifice their personal goals for work goals but are encouraged to find balance, leaving room for development in both spheres. Vicky and Alysha lead by example in this pursuit of balance. The flexible work schedule gives greater freedom in work hours, allowing them to volunteer at their kids' school and cheer them on at sporting events. Vicky is an avid athlete fitting in time to play golf, basketball, and ultimate frisbee, and Alysha is a fiction writer, and both find time to develop these skills while leading a successful, growing agency.

Instead of molding their team into a singular work style, Vicky and Alysha embrace differences, bringing out each team member’s strengths to create meaningful results. The success of Vicky and Alysha’s workplace structure is not only seen in the company's achievements but also in the personal achievements of their team.

As pioneers of this work structure, Vicky and Alysha continue to find unique ways to connect their far-flung contractors. They implemented social Slack channels to share stories and fun personal updates and scheduled virtual escape rooms to solve excitingly complicated puzzles. Vicky and Alysha use these shared online spaces to celebrate their team loudly in all their achievements, maintaining a togetherness despite the distance. 

Supported by the successful structure they have created, Tangible Word’s flexibility allows Vicky and Alysha the time to help others achieve. In addition to their agency, the two created Tangible Help which contributes time and money to projects of change in underrepresented groups. Sponsoring the Wheelchair Basketball Canada tournament in Ottawa, Canada, and sponsoring a women-owned landscaping company are two of the many ways Tangible Words continues to give back.

Understanding the dangers of burnout, especially for women, Vicky and Alysha pioneered an online office structure that prioritizes professional and personal development. Working in a personalized way that brings out their best, the Tangible Words team aims to show that with strong leadership and care, work doesn’t have to stall life – instead, work can enhance life.

Tangible Words won a Silver Stevie Award for Women-Run Workplace of the Year in the 2023 Stevie Awards for Women in Business.