Company: Einstein Solutions, LLC, Covington, WA
Company Description: Led by a tenured 2023 Woman of Influence real estate executive, Einstein Solutions is a consulting company with a track record of providing actionable solutions to move the most complicated needles in the real estate industry. This innovative company transforms businesses through cutting-edge solutions, psychology, science, and forward-thinking strategies leveraging deep industry knowledge.
Nomination Category: Achievement Categories
Nomination Sub Category: Achievement in Organization Recovery
 Nomination Title: Head, Heart, Hustle, and Hype: PMG's Turnaround Story
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the nominated achievements since July 1 of 2021, OR written answers to the questions? (Choose one):
Written answers to the questions
- Briefly describe the nominated organization: history and past performance (up to 200 words):
Total 182 words used.
Einstein Solutions is a female owned consulting practice whose CEO, Jessica Fern-Kirkland, achieved tremendous organization revitalization at an owner-managed multifamily property management company, PMG Management, LLC. After performing consulting services, Jessica was brought on as President in early November of 2022 to institutionalize, stabilize and scale PMG after they underwent significant growth. In just over 14 months, the organization grew from 5K units to 31K through the purchase of assets by their equity partners. The company's business strategy involved acquiring B & C class assets and applying a value-add renovation plan. In a downturn market, a combination of skill deficiencies, supply chain issues, and fund shortages created uncharted and unmanaged challenges.
This tremendous growth prevented the organization from implementing standard operating procedures and employee training, establishing best and consistent practices, conducting liability audits, implementing technology and automation solutions that antiquated workflows, and managing risk mitigation and liability exposure. In November, employee turnover was over 60% because of bandwidth breaking growth that created poor company culture, a lack of trust in leadership, poor communication, weak structure and excessive disorganization, alongside nonexistent growth opportunities.
- Outline the organization's achievements since the beginning of last year that you wish to bring to the judges' attention (up to 250 words):
Total 221 words used.
In 226 days, Jessica hired 7 of the industry’s leading executives to join her team as Vice Presidents. When she was done establishing her leadership team, she had the most visibly diverse leadership team in the indsutry. As a result of her dedication to leadership development, she increased organizational trust in leadership from 55% to 75%.
She led and launched four complete technology roll outs to include an intranet solution that increased culture, facilities technology to efficiently manage renovations with custom workflows, where 71% of employees said increased their ability to work collaboratively. Open positions were reduced from 325 to 189 and increasing job satisfaction by 20%, and reduced the number of employees who would have stayed less than 30 days from 20% to 9%.
Jessica wrote and deployed four new impactful core values: Head, Heart, Hustle, and Hype. that 76% of employees said had an impact on overall morale and motivation, and 70% said they contributed to a sense of belonging and shared purpose. Jessica also championed inclusivity by advocating to keep the no breed or weight restrictions for pets, and established section 8 acceptance portfolio wide. Jessica's efforts and success moving the needle prompted a large institutional company to unexpectedly acquire PMG and all of it's asset in June 2023. Jessica considers the 7.5 months a huge success.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 62 words used.
The attachments included are:
- Screenshot of leadership team supporting diversity
- Screenshot of core values
- PDF of the completed roadmap exersice from implementing agile development framework
- Client Update presentations: January, March, April. These presentations were the method of communicating
progress to clients which documents and articulates the month by month progress and provides evidence of claims.
- Case study article on pet inclusivity advocacy
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions, provide them in the appropriate spaces below:
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 246 words used.
Jessica's approach to leadership and organizational development challenged property management status quo. She hired for character and trained skill which added non-traditional talent to her team, leading to innovative initiatives like renaming human resources to People Success, which 60% of employees felt contributed to developing a people first organization. Jessica also implemented software development framework across all departments to leverage sprint planning to create and deliver a roadmap. This process included validation from property employees to allow them a say in initiative priorities based on their needs.
She also created and piloted a new regional analyst position to support regional leaders with data aggregation to enable them with meaningful insights. She restructured traditional leasing commissions to be more robust and included maintenance professionals increasing retention. She also piloted a maintenance turn team to solve localized contractor shortages.
Her vision to scale and automate renovations was exceptionally unique. The custom workflows she designed would increase accuracy in underwriting projections based on due diligence inspections compared to renovation scope. This same strategy would better project renovation needs on annual inspection and pre move out inspection. She also established an innovative partnership with a company who manufactured renovation kits, which would create unmatched scalability in renovations.
When employees were asked what made PMG different, they responded with:
"The way to execute and carry out each objective and goal, all the leaders made a great effort to make this community a place where both residents and employees felt comfortable."
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