Direct Alliance
Company: Direct Alliance, Tempe, AZ
Company Description: Direct Alliance was founded in 1993 and is based in Tempe, Arizona, and serves some of the world’s finest brand names. We provide business process outsourcing competencies in sales and marketing for clients across various industries. We are the leader in outsourced sales and marketing solutions that generate new business and building long-term customer relationships.
Nomination Category: Individual Categories
Nomination Sub Category: Best Executive – Service Businesses – up to 2,500 Employees
Nomination Title: Judi Hand, President and General Manager
Describe for the judges the activities and accomplishments of the nominated executive during the eligibility period (up to 500 words):
Judi Hand is the president and general manager of Direct Alliance Corporation
and the chief marketing officer for TeleTech. Judi has more than 20 years of
experience in sales, service, and marketing to business and consumer customers.
She has led changes that improved company performance, transformed our go-to
market strategies, created jobs in the community, turned the company into a
“greener” place to work, and encouraged work-life balance. Judi’s dedication and
passion makes her an inspiration to those around her.
Over the past year, Judi has changed the company’s outlook, and achieved growth
and market expansion. Under her leadership, Direct Alliance increased its
operating profit while adding millions of dollars in new business over the past
year. These new clients have driven growth in revenue while diversifying and
expanding our client portfolio to strengthen our position as an industry leader.
The growth we have experienced over the past year has allowed Direct Alliance
to have a positive impact on the community by bringing several employment
opportunities to skilled workers.
Today’s volatile market conditions have forced leaders to find new ways to
reduce overhead and operate more efficiently. Judi began driving green
initiatives that would not only build and maintain a sustainable environment but
also have a positive impact on the bottom line. Judi has influenced the
organization to minimize its carbon footprint by implementing internal
initiatives to reduce energy, water, and paper consumption. She encourages all
employees to conserve resources.
One of Judi’s strongest attributes as a leader is that she leads by example and
expects her team to maintain balance between their personal and professional
lives. Our society embraces the concept of work-life balance. Maintaining a
healthy balance between work and personal life can be challenging, particularly
for executives in demanding jobs. Judi has made choices in her career that have
allowed her to not only enjoy a fulfilling family life but also a very
successful career. She believes that maintaining balance creates a higher level
of accountability and commitment giving her team the strength and motivation to
do extraordinary things.
Judi’s confidence and assertiveness as a leader trickles down to her associates
as demonstrated by the organization’s successes. She is a great leader who is
able to influence her team and peers to work hard and be committed in order to
achieve positive results in operating profit, new client logos, reducing costs
through green initiatives, and balancing work and life. This diversity of
thought is what brings value to our organization making us the recognized leader
in outsourced sales solutions.
List the URLs (web addresses) of any online news stories, press releases, or other documents that you would like the judges to see that support your entry. IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/pressrelease.html]:
Provide a brief biography of the nominated executive (up to 100 words):
Ms. Hand has more than 20 years of experience in sales, service and marketing to
business and consumer customers at all levels. As president and general manager
of Direct Alliance Corporation and chief marketing officer for TeleTech, she
leads a team of professionals who oversee corporate branding, marketing
communications, product development and management, and sales support. Ms. Hand
earned her MBA from Stanford University and a BSBA in communications and
marketing from the University of Nebraska.