Company: Daisy, Costa Mesa, CA
Nomination Submitted by: Crafted PR
Company Description: Daisy is a nationwide home technology installation and services company that simplifies smart home and office technology to make it work and perform optimally for its users, solving one of the biggest in-home problems today and bringing more joy into the home and office.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Most Innovative Woman of the Year - Franchising
 Nomination Title: Hagan Kappler, CEO
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated woman, OR written answers to the questions? (Choose one)
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 194 words used.
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Over the course of Hagan Kappler’s career, she has led home services franchise brands across multiple sectors including pest control, HVAC, plumbing, insulation, and home cleaning. In addition to growing top national brands in the sector, such as Starbucks, Merry Maids, MaidPro and Service Master Clean, she has driven strategic growth at large companies including Carrier, Ingersoll Rand, Trane, and Club Car. She also spent time as a consultant at McKinsey & Co., and as an investment banker at Goldman Sachs. As a working mom of four, she quickly recognized an opportunity to create a recurring smart home servicing model for homeowners, to ensure home technology is optimized for entertainment, WFH, schoolwork, security, and more. Understanding the need for intuitive tech solutions and ongoing support in the home, Hagan set out to address this growing market need and help consumers integrate technology into their homes. Applying decades of corporate and franchising experience, market research, and her own need for reliable tech support in the home, Hagan launched Daisy in January 2024, establishing the first national smart home servicing company and unifying the fragmented market of technology integrators with national standards, training, and customer service.
- Outline the nominee's achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 239 words used.
Daisy launched in January 2024, making it the first nationwide solution to address the growing market need to help consumers enjoy their technology with ease. Daisy is increasing and creating opportunities for integrators within the smart space and technology servicing industry to better serve the consumer while helping them become more profitable. Hagan has plans to launch a nationwide recurring service offering this year to improve the lives of consumers, taking the hassle and stress out of their home technology and making it as common as other home maintenance providers like pest control or landscaping. Since February, Daisy has acquired five businesses and franchised two.
Kappler has assembled the strongest team in the industry with backgrounds from Crumbl, Apple, Best Buy, Meta, Rivian, ServiceMaster brands, and Terminix, and continues to actively grow the team. Daisy has built an impressive set of support centers to help home technology businesses thrive.
Daisy has also partnered with industry thought leaders to build its support center, including Prep Tech, which is an industry training and recruitment company. Daisy also added Richard Glikes to its team of strategic advisors. Richard has decades of experience in the industry, having founded and built one of the largest buying groups.
Hagan closed an $11 million Series A funding round, bringing total funding to $13.3 million, to onboard new partners, further support Daisy’s innovative support center, and continue to create supportive solutions for both franchisees and customers.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 248 words used.
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Hagan is leveraging the franchise model to truly help and benefit small and medium size businesses. Owners can join the Daisy brand to access tools, resources, and team members to help grow their businesses, while also improving their quality of life. These resources include a call center, marketing and branding, finance and accounting, a custom tech stack, and technician recruiting and support.
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According to a study by Parks Associates, nearly 60% of people want professional help with setting up smart home technology1. Daisy is the first company to launch a national franchise model to increase and create opportunities for integrators within the smart space and technology servicing industry, while also making consumer’s lives simpler and more joyful through the use of technology. Hagan uses her professional and personal experiences to not only drive innovation at Daisy, which is quickly becoming a top 10 industry player, but the smart space industry as a whole. Daisy’s industry-first unified support system addresses the many challenges that integrators face today, whether that be inconsistent product support or difficulty finding and retaining qualified technicians.
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Through branch support centers, Daisy is improving the home technology customer experience through innovative offerings, along with the collective experience of Daisy’s legacy integrator partners. Under Hagan’s leadership, Daisy also plans to launch a nationwide recurring service offering this year that will improve the lives of customers, taking the hassle out of their home technology.
1 Parks Support Services for Modern Connected Lifestyles, based on 10,010 households, 2022
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 100 words used.
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