Company: Creative Catapult, LLC/ Instant Celebrity Academy, St. Louis, MO, U.S.A.
Company Description: Kristen White, Instant Celebrity Academy, is the premier media coaching and video production company for authors, speakers and entrepreneurs. Founded in July 2011, we have produced more than 200+ marketing videos for our mainly female client base and have won awards and recognition for our videos. Kristen White, is an international speaker who helps women find their Authentic Voice
Nomination Category: Media Awards Categories
Nomination Sub Category: Video of the Year

Nomination Title: The Mikey Story: Portrait of a Successful Career Woman with a Special Needs Child

When was this video first released? April 2012, Produced, Directed and Edited by Kristen White, CEO of Creative Catapult, LLC. The series was created as part her exclusive Journalistic Marketing production services.

Briefly describe the purpose of the nominated video and its impact and results to date (up to 100 words):

A day-in-the-life video, part of a series, showing the intimate and personal impact of a special needs childcare company upon the families where they provide a service. This journalistic marketing video is used by the CEO to promote her unique business. Since May 2012, this video has generated a multiple increase in sales for her company and the campaign directly allowed her to expand by purchasing two companies operating in the same industry. ProApexAupair is projected for a substantial increase in revenue in 2012 and now operates globally in Europe and Australia. Susan Asay, is an international advocate for work & life balance for women.

List the names and titles of the people who were involved in creating the nominated video:

Kristen White, producer, writer, director and talent
Christian Kirk, Editor
Christian Galdabini, Videographer
Susan Asay, CEO, APex ProAupair