Company: Creatio, Boston, MA
Company Description: Creatio is a global software company providing a leading low-code platform for process management and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent products accelerate sales, marketing, service and operations for mid-size and large enterprises. Together with hundreds of partners Creatio operates in 110 countries
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Executive of the Year – Business Products –11 to 2,500 Employees
 Nomination Title: Katherine Kostereva, CEO
- Outline the nominee's achievements since July 1 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 242 words used.
In 2020-2022, key analysts like Forrester and Gartner have documented Creatio’s evolution from being just on the radar to being an industry leader in the world of no-code and CRM software. Bringing a company to such an established position within such a saturated market is far from easy, but Katherine’s leadership made it all possible. This year’s launch of Creatio 8 Atlas — the next-generation Creatio platform — is another milestone in the company’s history. Its presentation was a grandiose virtual show with thought-provoking discussions on the impact of no-code on the software landscape, and an inspirational Freedom set from Grammy-nominated DJ Paul van Dyk. In December 2021, Creatio has announced record growth driven by its no-code platform to automate workflows and CRM. Its net retention reached 132%, which was the highest in the company history. This year, Katherine Kostereva has co-authored the No-Code Playbook — a hands-on guide that empowers teams to deliver business applications of any complexity by leveraging the no-code approach. To present the launch of No-Code Playbook, Creatio will host the virtual show featuring Creatio’s customer Virgin Media O2 Business and starring guest speaker Steve Wozniak, Co-Founder of Apple. In 2020-2022, Katherine has been named Top 25 SaaS Influencers, Top 50 SaaS CEOs and Top 50 Women Leaders in SaaS, the Winner Stevie® Award in the Female Entrepreneur of the Year category, the Executive Leader of the Year in the Customer Sales and Service World Awards, and more.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 59 words used.
Overview of the Creatio’s 2021 growth and milestones: https://www.creatio.com/company/news/20641
Creatio Freedom Release: https://www.youtube.com/watch?v=T0OBFpFMAMU
Creatio recognition: https://www.creatio.com/company/recognition
No-Code Playbook: Grand Release: https://www.creatio.com/page/no-code-playbook-grand-release
A few links to Katherine’s interviews & bylined articles:
https://www.entrepreneur.com/article/347518
https://techcrunch.com/2021/02/22/creatio-raises-68m-as-the-low-code-space-keeps-attracting-huge-checks/?guccounter=1
https://www.forbes.com/sites/forbestechcouncil/2022/03/18/no-code-is-the-future-of-software-here-are-five-critical-things-to-drive-success-in-2022-and-beyond/?sh=789221b26bd1
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2020 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 176 words used.
Katherine Kostereva is the CEO of Creatio — a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom. For the past 20 years, Katherine has been helping organizations to achieve their business goals and grow by empowering organizations’ teams with innovative approaches to automation. Thanks to Katherine’s determination, excellent leadership skills, and entrepreneurial spirit, she grew Creatio into a global company with 700+ employees in seven offices and local presence in 14 countries worldwide. The company is recognized by key analysts as a leader in the industry of CRM and no-code workflow automation software, has the highest customer satisfaction scores in the CRM, workflow automation and no-code industries, and thousands of renowned customers worldwide. Millions of workflows are launched on Creatio’s platform daily in 100 countries. In February 2021, Katherine and Creatio closed a $68M minority investment led by Boston-based growth equity firm Volition Capital. The funds are being used to invest in R&D, marketing, sales and to support Creatio's network of partners in 100+ countries worldwide.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 232 words used.
In 2021-2022 Creatio has achieved the following results thanks to Katherine’s leadership.
Company Growth
- Surpassed 10 million workflows launched on its platform daily in 100 countries by thousands of clients.
- Scaled the global team to 700+ employees.
Finance
Product Innovations
- Creatio delivered 12 product releases enabling customers and partners to create apps using reusable components and empowering citizen developers with powerful no-code capabilities while constantly enhancing its CRM apps and workflows.
Partnerships
… and much more!
In the past years, Creatio has significantly boosted brand awareness by launching hundreds of webinars and big online and offline events, including 16-day Low-Code Marathon, 24-hour non-stop Accelerate conference, No-Code Hackathon, Freedom Release, etc. We’ve also focused on educational initiatives, which include collaboration with Project Management Institute, contributed articles in outlets like TechCrunch & Forbes, white papers, podcasts and many more. Throughout this journey, Katherine was the one inspiring her team, moving mountains to achieve the excellence that warranted these esteemed recognitions. It was her vision of providing leading software, her priority of putting customers first, and helping companies achieve their business goals and grow through automation that helped Creatio reach such heights.
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