CDR Companies - Best New Product or Service of the Year - Business Services

Company: CDR Companies, LLC
Company Description: CDR Companies, LLC is a globally recognized assessment, leadership development, and talent management firm. We lead the way with exceptional products, coaching, consulting, training solutions, and research. CDR Assessment Group digs deeper than others to reveal one’s true talent. From executive coaching to employee selection, we provide services that wrap around all areas of human performance.
Nomination Category: Product & Service Awards Categories
Nomination Sub Category: Best New Product or Service of the Year - Business Services

Nomination Title: CDR Companies, LLC New Product: "CDR-U Coach"

Launched: July 15, 2020

CDR-U Coach is a multifaceted learning platform that encompasses both the deep dive research reflected in our proprietary assessment tool (the CDR-3-D Suite) with technology that allows for multi-media coaching feedback. CDR-U Coach provides a level of individualized insight that continuously enriches career development and serves as reference points throughout the professional lifecycle of every employee and therefore builds a stronger, more productive work environment.

CDR-U Coach works across an organization, is available 24/7 and crucially backed by the science of personality and motivation. Best yet, it is brought to you by a company who has provided cutting-edge leadership and talent development services designed with the foremost psychological insights and applied business know-how.

With a process that’s innately individualized, no two assessment results are alike. The CDR 3-D Suite’s deeply attuned algorithm is designed to uncover personality traits, characteristics, risk factors, and motivation. No other assessment comes close to the depth and universal application of the data. This fingerprint - unchanging overtime - delivers a roadmap throughout an employee’s professional life.

To begin their development journey, users will log into the CDR platform to take their assessment. In less than 20 minutes per section, users answer a series of questions that identify key characteristics of their personality, motivations, and risk factors. Once completed, users select their personal virtual coach for their unique debrief. They also have an opportunity to download and print copies of their personalized assessment reports to follow along during the debrief. Virtual debriefs are self-paced and available at any time. Complete it all at once, or break it up over several sections. After completion of the virtual debrief, users can then move onto the optional Action Planning module.

From an enterprise level, the individual data that is collected can be aggregated forbroader organizational awareness, talent development, strategic planning, and succession planning. Integrating this newfound knowledge into the fabric of your organization gives you a competitive edge byaligning each employeewith the opportunity to reach their potential, optimizing teams, and creating a highly engaged workforce.

The talent development market we entered with CDR-U Coach is more than $370 Billion global spend, with e-learning being the fastest growing segment projected to reach $325 Billion by 2025. We are introducing a new, first-of-its kind in-depth AI type personalized coaching feedback experience and talent development platform with CDR-U Coach. Additionally, we are creating a new market to reposition talent development for the future. For over two decades, we have been providing our in-depth assessments and executive coaching for senior leaders. Organizations do not provide this type of coaching for the bottom 75% of the workforce due to the high fees and time involved. Yet, experts suggest that talent development for the future requires organizations to democratize, personalize and digitize learning, and that is exactly what CDR-U Coach does.

Our mission is to provide personalized development to measurably advance performance and careers.With CDR-U Coach all employeesthesame assessmentsandin-depth feedback C-suite executives receive. Simultaneously, CDR-U Coach provides enterprise-wide scientifically validated solutions as the data can then be used for succession planning, team development, custom training, talent capability analysis, and more.

When we launched CDR-U Coach in July of 2020, we were met with COVID 19 and perceived competitors of “just in time coaching” apps (and they are giants). We ran a successful pilot with a detailed feedback survey. We had experts in our field, academics, client users, and third parties reviewing functionality, enrichment, aesthetics.The favorable feedback was overwhelming, and we immediately took action to improve and make modest changes to address suggestions. In advance, a few experts had expressed concerns around the attention span of online training which is usually only 10 minutes or so. Fortunately, we found that users are “all in” and stay engaged for the 60 minutes plus action planning and love it because it is all about them.

Our sales cycle is typically 6 to 9 months and we have secured contracts in retail, financial services, veterans career services, insurance, medical services, energy and more. Attached are video testimonials of users who took CDR-U Coach: https://youtu.be/l7tz00AND2g