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CALM biz, Buckingham, PA, USA

Gold Stevie Award Winner 2012, Click to Enter The 2014 American Business Awards

Company: CALM biz, Buckingham, PA, USA
Company Description: CALM biz was founded by Cailen Ascher, and offers empowering business and marketing advice to yoga teachers and other visionaries who are looking to transform their hobby into a fun, fulfilling and sustainable career.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Young Female Entrepreneur of the Year

Nomination Title: Cailen Ascher, founder

Describe for the judges the activities and accomplishments of the nominated entrepreneur since the beginning of July last year (up to 525 words):

Cailen Ascher is an internationally recognized marketing expert & yoga entrepreneur and the owner & founder of CALM biz (www.CALMbiz.com), through which she teaches business and marketing practices to yoga teachers and budding entrepreneurs.

Cailen combines her marketing and business expertise with her love of yoga, and delivers a unique formula for conducting business with heart and authenticity in the digital age.

She has over 400 hours of yoga teacher training from the Yoga Alliance accredited YOGADHARMA program, and also has several years’ experience with business-building, as she launched a number of business ventures prior to the start of CALM biz, including her first successful blog which resulted in two self-published books, Well-Designed Living and Vegetables & Vodka. She has professional experience spearheading the rebrand for an INC. 500 marketing firm, and as writer and editor for a top Philadelphia social media marketing company.

Today, at the age of 28, she shares her CALM biz teachings in her popular weekly newsletter, on her blog, via webinars and her YouTube channel, in-person at teacher trainings and workshops, and through one-on-one coaching. Using the very same heart-centered marketing and business practices she teaches, Cailen was able to grow her business over 220% since July 2013, and teaches and works with thousands of entrepreneurs and visionaries from all over the globe to help them do the very same for their own businesses.

In the past 9 months she has created and launched 2 online courses, Become a Yoga Brand and 2 Hours to Yoga Biz, which received glowing reviews from the yoga community. In fact, accredited yoga teacher training programs are now asking to include her online course as part of their syllabus as a way to better educate their teachers-in-training about business and marketing before they even begin teaching.

As a way to give back to the yoga community and spread yoga business education, Cailen co-founded Yoga Business LIVE in the fall of 2013; a free monthly online workshop that shares best business practices for yogis. She also created the Become a Yoga Brand Speaker Series, which ran for the first time in January of 2014. This raved-about speaker series consisted of interviews with the best and brightest yoga business minds who shared their tried-and-true business and life advice with the yoga community.

Cailen is a regular contributor to the popular online magazine Elephant Journal, with one of her articles, published in early 2014, getting over 28,000 reads. Her work has been featured on MindBodyGreen, LKR Social Media, Bucks Life Magazine, My Yoga Online, Teachasana, and The Yoga Lunchbox, and she’s been interviewed for The Yoga Business Revolution, Your Coach Site, YogipreneurTV, Yogi Talk, Café Truth, The Vibrant Yoga Entrepreneur Series, and was chosen for 1 A Day Q&A with best-selling author and business expert, Gary Vaynerchuk.

She was recently selected by Demand Media Studios as on-camera talent to provide expert advice for clients such as LIVESTRONG and e-How.

Currently, Cailen is developing the next, highly anticipated Become a Yoga Brand Speaker Series, and is working on a deal with a well-known yoga franchise to include her teachings in all of their yoga teacher training programs worldwide.

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Provide a brief biography of the nominated entrepreneur (up to 125 words):

Cailen Ascher is a marketing maven & yoga entrepreneur who wants to live in a world where everyone’s dream job is their day job and yoga pants are acceptable work attire.

At the age of 28, Cailen is a sought-after marketing expert & yoga business teacher and has taught thousands of yogis from all over the globe. She’s been spotlighted on elephant journal, MindBodyGreen, My Yoga Online, LKR Social Media, YogipreneurTV and is co-host of the show, Yoga Business LIVE.

Her premier online course, Become a Yoga Brand, is revolutionizing the way yoga business education is taught, and her e-books and online videos are considered must-haves by the yoga community.

Find Cailen at www.CALMbiz.com and grab a FREE copy of her Yoga Biz Essentials e-book.