Company: BODEN Agency, Miami, FL
Company Description: BODEN is an award-winning, independent, minority-owned Hispanic communications powerhouse on a mission to help major brands engage and make a positive impact in the Hispanic community. We develop purposeful, meaningful communications strategies, breakthrough ideas and impactful campaigns that make a difference and help the biggest brands in the U.S. build trust and drive growth.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Management Team of the Year at a Women-Owned or -Led Organization – More Than 10 Employees
 Nomination Title: BODEN Agency
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2021 of the nominated management team, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the appropriate spaces below:
- Briefly describe the nominated organization: history and past performance (up to 200 words):
Total 196 words used.
BODEN is an award-winning, independent, women-owned Hispanic communications powerhouse on a mission to help major brands engage and make a positive impact in the Hispanic community.
We develop purposeful, meaningful communications strategies, breakthrough ideas and impactful campaigns that make a difference. And that has drawn some of the world’s largest and most recognizable brands as BODEN clients.
A Latina-led agency with cultural diversity at its core, BODEN is WBENC-certified, and our clients experience the best of both worlds - the rigor and results of a global agency, coupled with the power and white-glove service of an independent, dynamic boutique.
Natalie Boden, CEO & Founder, oversees the agency’s strategy and drives growth and agency visibility. Sara Garibaldi, President, drives operational excellence across the agency and leads new business nad thought leadership efforts. Lauren Gongora, Executive Vice President, oversees client services, ensuring best-in-class, award-winning work.
These leaders are charged with maintaining BODEN’s position as the #1 U.S. Hispanic Agency and pursuing new purpose-driven work streams that will help the agency reach its growth goals. This includes rapidly broadening our client roster, expanding into DE&I-based campaigns, and extending beyond the Hispanic market to diverse-first, culture-focused general market campaigns.
- Outline the management team's achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 248 words used.
BODEN has solidified its position as a trailblazer in the industry and the #1 Hispanic communications agency. All our work is purpose-driven and focused on breakthrough campaigns that make a tangible difference in big, bold, creative ways.
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For PepsiCo, we launched Juntos Crecemos to help Hispanic-owned businesses that struggle with financial support and guidance. Our Jefa-Owned campaign shined a spotlight on Latina-owned businesses.
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For McDonald’s, we launched Spotlight Dorado to help increase diverse representation in Hollywood; HACER, a Hispanic scholarship fund to help college students see the road ahead, and Ritmo y Color, a campaign highlighting Hispanic artists and musicians giving them a platform to shine their talents.
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For Target, we launched the Más Que campaign to communicate that Latino culture is more than just Hispanic Heritage month.
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For United Healthcare, we launched Unstoppable You to educate elderly Hispanics on Medicare and ensure language and cultural barriers don’t prevent them from this information.
Our mission extends beyond our day-to-day work. BODEN is committed to helping the Hispanic community thrive by hiring and developing diverse talent and engaging minority-owned vendors, while supporting causes we believe in.
We recently launched Atrévete, a leadership series that highlights inspiring leaders in the US Hispanic community who lead with guts, innovation and creativity, paving the way for the next generation.
As a result of our work, workplace culture and thought leadership initiatives, our leaders are constantly invited to present our insights at reputable industry events, and our work has garnered numerous industry awards.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 248 words used.
At BODEN, we take pride in being atrevidos – which means bold or daring in Spanish - a part of our culture that has sparked Atrévete, our new leadership series that highlights inspiring leaders in the US Hispanic community who lead with guts, paving the way for the next generation.
In line with BODEN’s commitment to empowering the next generation, we recently published the book “Sasha’s Big Question,” written by CEO & Founder Natalie Boden, which honors working moms and inspires children to pursue their dreams. All proceeds from the book’s sales benefit mentoring non-profit Step Up.
Workplace culture has always been our top priority and our open-door policy allows employees to connect and learn from leadership. Recent Initiatives like “Coffee with Nat” provide mentorship from Ms. Boden; while “Dare Together”, facilitates group mentoring among peers and agency leaders. New hires are also paired with a mentor through our Office Buddy program.
Focused on employee development, we’ve established clear career paths, developed a solid employee recognition program, crafted a comprehensive benefits package, and launched our corporate university, BODEN Academy, which sets the platform for employee development with training focused on professional and personal growth.
Natalie Boden summarizes our beloved culture: “At BODEN, we are building a legacy agency, a creative and purpose-driven powerhouse, and an incredible place to build careers, as well as friendships that last a lifetime; and we are doing it all with people we admire in service of the communities we come from.”
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 250 words used.
BODEN’s leadership team has fostered a culture of excellence, purpose, and authentic commitment to the US Hispanic community. Being Atrevidos, meaning bold or daring in Spanish, is instilled in the way we approach our work, clients and company culture; and that has drawn some of the world’s largest and most recognizable brands as BODEN clients.
Our leadership team is committed to empowering the next generation of communications professionals and that has led our agency to grow substantially. Since July 2021, our team has grown by 65%.
Year after year, BODEN continues to build trust with our clients and grow our scope of work. Since July 2021, the agency’s revenue grew by 44%. Our top two clients, McDonald’s and PepsiCo, grew an average of 28.5% YoY. This year, we welcomed Frito Lay and The Latin Recording Academy to our client roster of Fortune 500 companies.
BODEN’s innovative approach to business development and agency visibility has solidified our position as a trailblazer in the industry and the #1 Hispanic communications agency. Our leaders are constantly invited to present our insights at reputable industry events, including PepsiCo’s Hispanic Consumer Growth Summit, PRSA, ColorComm, HPRA, and the University of Miami.
Our work has garnered numerous industry awards including Platinum MarCom Awards, HPRA National ¡BRAVO! Awards, Diversity Action Alliance Awards, PepsiCo’s Chairman’s Award, The Ex Awards, among many others.
Our proudest achievement is making a positive impact in the lives of the fastest-growing cohort in the US, the Hispanic community, through our purpose-driven work.
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