BGT Partners
Company: BGT Partners, Miami, FL U.S.A.
Company Description: BGT Partners is one of the oldest and most award-winning independent interactive marketing agencies in the world. Through best-in-class strategy, visual design and technical expertise, BGT helps companies strengthen their brand and business relationships.
Nomination Category: Media & Marketing Awards Categories
Nomination Sub Category: Website of the Year
Nomination Title: ADP’s Homepage
When was this website first published?
November 2008
Briefly describe the purpose of the nominated web site (up to 100 words). Include in this section the URL (web address) of the nominated web site. IMPORTANT: begin the url with http://, and enclose the complete URL in square brackets. For example, [http://www.yourwebsite.com]:
Site: http://www.adp.com
One out of five people in the United States get their paychecks from ADP
http://www.adp.com. ADP engaged BGT to integrate all business units and
product websites into one global portal. The project encompassed redesigning a
solution-driven website for the company’s B2B audience. An important part of the
project involved the creation of a smart information architecture that segments
users according to the size of their business and their product need. BGT
designed a scalable portal that focuses on ADP’s solution offerings while
positioning the company as thought leaders within their industry.
List the names and titles of the people who are involved in creating and maintaining the nominated web site:
BGT Partners and ADP’s online marketing team.