Company: Bespoke Co, NSW
Company Description: Founded in 2007 by Amber Daines one of Australia’s most agile business communications experts, Bespoke Co. has worked with over 5000 leaders and entrepreneurs.
Nomination Category: Product & Service Awards Categories
Nomination Sub Category: Best New Product or Service of the Year - Business Services
 Nomination Title: ESG4PR
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the features, functions, benefits, and results to date of the nominated product or service, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions, please provide them in the appropriate spaces below:
Written answers to the questions
- If you are nominating a brand-new product or service, state the date on which it was released. If you are nominating a new version of an existing product or service, state the date on which the update was released:
Our nominated product, ESG4PR, was officially launched on June 1, 2024, following a successful soft launch in November 2023 for a select group of 10 initial clients who were able to freely test the tool and provide feedback.
- Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 344 words used.
ESG4PR (see Attachment Slide 2) is an innovative, world-first digital tool empowering smaller companies, including other PR agencies, to benchmark their communications performance across environmental, social, and corporate governance (ESG).
This tool meets a critical need for SMEs of today; allowing companies to measure communications effectiveness internally and externally, in areas like staff diversity and inclusion achievements, sustainability efforts and volunteering.
Features and functions:
ESG4PR provides an objective measurement of performance in key ESG areas and displays how well, for example, Company A is doing in ESG communication compared to Company B. It provides benchmarks for stakeholders and demonstrates how effective communication matters as much as the activities themselves.
- Score-based metrics: Under each ESG category, quantitative scoring can be customised based on the company's activities; for example, carbon offsets, diversity in hiring and leadership, and waste reduction. Users receive a score out of 20 for each category (see Attachment Slide 2), enabling them to identify progress as well as areas of strength and improvement.
- YoY measurement: ESG4PR allows companies to compare annual performance between teams and communicate results with external stakeholders like regulators and investors.
- Simplicity and accessibility: ESG4PR is designed to be user-friendly for both medium-sized agencies and lean in-house teams. Businesses can integrate ESG reporting into their operations without requiring extensive training or additional personnel.
- Privacy and Licensing: Clients can white-label the software (licensing fees start at AU$5000/annum), ensuring absolute data privacy.
- Customisation: The tool is adaptable to various organisational needs; e.g. if a company operates with a remote team or has an executive team that travels frequently.
Benefits:
This tool innovatively solves a universal problem relevant across most industries. Boards and leaders are acutely aware that these are areas in which they need to better communicate their ‘wins’, but don’t know how to start to measure their success or assess progress against their competitors.
This online tool helps smaller businesses stay ahead in PR reputation management, identify areas where they’re behind and fix them before this escalates. This knowledge has had transformational results for our clients and the broader world.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 242 words used.
- Attachment Slide 2: Rating how well businesses communicate their ESG journey to stakeholders is the focus of this white-label, cloud-based digital tool. It is about making their communications matter alongside the three Ps of people, the planet, and profit. No greenwashing allowed!
- This tool is a simple score-based metric designed to be accessible for small to medium-sized businesses, PR agencies and in-house communications teams to assess how effectively their communications activities are in clear, cut-through, and meaningful articulation of your ESG actions. We want to help them demonstrate their year-on-year (and ever-evolving) ESG targets and standards to key stakeholders, both internally and externally.
- Users receive a score out of 20 for each category (Environmental, Social, Governance), enabling them to identify progress, as well as areas of strength and possible improvement.
- Attachment Slide 3: We have received a Net Promoter Score of +96 out of a possible +100, an exceptional score that demonstrates a high propensity for our clients to recommend us.
- Attachment 4-6: This selection of glowing testimonials shows how warmly this tool has been received across industries, exhibiting how ESG4PR can be tailored to meet a company’s specific ESG goals.
- Attachment 7: Amber posts regularly on LinkedIn, sharing her thought leadership on topics including ESG with her wide-ranging audience, achieving high levels of engagement.
- Attachment 8: Last year Amber was awarded the GOLD Stevie Award Winner at the Asia Pacific Stevie Awards for the Most Innovative Communications Professional of the Year.
- Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable. (up to 350 words):
Total 348 words used.
Market performance:
While only officially launching in June 2024, ESG4PR has experienced outstanding 600% growth week on week, with 100 users (under 50 business licenses) throughout Australia, New Zealand and Singapore by 10 July 2024
The global ESG software market is expected to grow at a CAGR of 17.1% from 2022 to 2030, reaching $6.2 billion by 2030, presenting significant growth potential for ESG4PR.
Over the next three years, we’re expecting growth of up to 35,000 users as a result of our Founder, Amber’s targeted outreach and promotion through LinkedIn (reaching 6,500+ followers as an expert thought leader - Attachment Slide 7) and presentations at industry events, including SXSW, TEDx, Mumbrella and All Actuaries Summit.
Critical reception/customer satisfaction:
The reception from users to ESG4PR has been overwhelmingly positive, as testified in the feedback below (Attachment Slides 4-6):
"Implementing this ESG tool has been a game-changer for us. The comprehensive analytics and reporting features have allowed us to track our progress and identify areas for improvement more effectively. It's an indispensable asset for any company serious about ESG compliance.” - Imogen Corlette, PR and Sustainability Manager
"The ESG communications tool has exceeded our expectations. It not only helps us stay compliant with regulations but also enhances our ability to communicate our sustainability efforts clearly and effectively. It's an invaluable resource for our team." - Ally White, Head of Communications, AECOM Singapore
“The detailed reports and easy-to-use interface have significantly improved our investor communications, enhancing our reputation and trustworthiness.” - Day May Klette, GM Client Relations Director at NGH
Results:
- In just seven weeks, ESG4PR has driven $250,000 in additional revenue for Bespoke Co., which is 150% above projections for our launch year.
- Our Net Promoter Score (NPS) is exceptionally high at 96, which exceeds industry benchmarks and highlights the unique value of the tool (Attachment Slide 3).
- Amber was a Gold Winner for Most Innovative Communications Professional of the Year in the 2024 Asia-Pacific Stevie Awards, acknowledging her remarkable contributions and achievements, which include the launch of ESG4PR (Attachment Slide 8).
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