Brickfish
Company: Brickfish, San Diego, CA USA
Company Description: Brickfish® is the performance-based Cost Per Engagement® (CPE®) social media solution that has generated 300 million consumer engagements and conversations for advertising agencies and Fortune 1000 marketing leaders like Microsoft and Nike. Its patent pending Viral Map® and Geo View technologies track reach, frequency, and viral activity in real time across the global Web and around the World.
Nomination Category: Company/Organization Categories
Nomination Sub Category: Technology Innovator of the Year
Nomination Title: Brickfish -- The Social Media Solution
Describe for the judges the activities and accomplishments of the nominated company during the eligibility period (up to 500 words):
Nichole Goodyear is Co-Founder and CEO of Brickfish, a performance-based Cost
Per Engagement® (CPE®) social media solution that has generated 300+ million
consumer engagements and conversations for advertising agencies and Fortune 1000
marketing leaders like Microsoft and Nike. As Co-Founder and CEO, Nichole is
driving unprecedented growth (+368% since 2006!). She recently expanded
Brickfish’s sales force (new sales team members include Paul Botto, the former
head of Google Analytics). In 2010, Brickfish announced numerous new client wins
including: Delta Dental®, BlackBerry International®, and Le Creuset®. Under
Nichole’s leadership, Brickfish has been awarded the Red Herring Global 100
Award, an OMMA Award for Best Viral Campaign, and a Forrester Groundswell Award.
The San Diego based company is VC backed and completed Series B fundraising in
2009 (of note, since less than 5% of all women-owned businesses receive venture
capital). A seven time tech serial entrepreneur and industry thought-leader,
Nichole serves on the Interactive Advertising Bureau (IAB) Social Media
Committee and chaired the creation of the IAB Social Media Buying Guide, the
industry’s first ever guide to buying social media advertising. She was recently
elected to the Board of the Social Media Advertising Consortium (SMAC). She has
shared insights about social media and Cost Per Engagement® innovations at
numerous conferences across the U.S. including: IAB Social Media Marketplace,
OMMA Global, Digi-Day Social, Advertising Week, CES, and Digital Hollywood. Her
personal mission: transform the way the advertisers and publishers measure
social media from CPM (cost per thousand) to CPE® (cost per engagement).
Industry Innovations/Contributions
• Viral Map® and Geo ViewTM: patent-pending Brickfish technologies that track
reach, frequency, and viral activity in real time across the Web and around the
World.
• Cost Per Engagement® (CPE®): an industry changing way to measure social
media, Cost Per Engagement brings a measure of performance to online
advertising. Content is served for free, and advertisers pay only when a user
engages with their branded content. The approach has given advertisers a choice
between quantity and quality. The term “Cost Per Engagement” was originated in
late 2006 by Brickfish.
Company Awards
• Red Herring Global 100 winner
• OMMA Award winner for Best Viral Campaign
• Forrester Groundswell Award
• Alister and Payne’s Best PR and Marketing Companies of 2010
Brickfish CEO Thought Leadership and Board Roles
• Member of the Interactive Advertising Bureau (IAB) Social Media Committee and
Chaired the creation of the IAB Social Media Buying Guide
• Social Media Advertising Consortium Board Member
• Noted speaker at IAB Social Media Marketplace, OMMA Global, Digi-Day Social,
Advertising Week, CES, Digital Hollywood, and more
• Seven Time Tech Serial Entrepreneur (previously founded Pacific Fusion
Technologies)
List the URLs (web addresses) of any online news stories, press releases, or other documents that you would like the judges to see that support your entry. IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/pressrelease.html]:
LA Times
http://travel.latimes.com/daily-deal-blog/index.php/on-the-spot-tripadvi-7187/
Alister & Paine
http://alisterpaine.info/2010/06/28/ceo-interview-nichole-goodyear-of-brickfish/
B2C Marketing Insider
http://www.b2cmarketinginsider.com/social-media/coach-turns-to-brickfish-to-create-%E2%80%9Cdesigner
%E2%80%9D-social-media-program-0502
Internet Retailer
http://www.internetretailer.com/2010/05/19/estee-lauder-acquires-cosmetics-brand-social-media-savvy
Corp! Magazine
http://www.corpmagazine.com/SpecialInterests/EverythingDigital/tabid/805/itemid/1443/Default.aspx
WWD Magazine
http://www.wwd.com/media-news/the-next-wave-fashion-brands-test-new-social-media-platforms-3005740
TechNewsWorld
http://www.technewsworld.com/story/Twitter-Flies-the-Coop-69557.html?wlc=1268768264&wlc=1270140533
http://highedge.vo.llnwd.net/d1/Press/SMACAnnouncement_Brickfish_050410.pdf
http://highedge.vo.llnwd.net/d1/Press/BrickfishSalesTeamExpansion.pdf
http://highedge.vo.llnwd.net/d1/Press/PaulBottoPR.pdf
http://highedge.vo.llnwd.net/d1/Press/BFwinsOMMAaward.pdf
http://highedge.vo.llnwd.net/d1/Press/PoweredByBFPR.pdf
http://highedge.vo.llnwd.net/d1/Press/RedHerringGlobalWinner.pdf
Provide a brief biography of the nominated person(s) or the leader(s) of the nominated organization or (up to 100 words):
Nichole Goodyear is CEO, Co-founder and President of Brickfish, a VC-backed,
award-winning technology platform that powers social media campaigns for Fortune
1000 marketing leaders and advertising agencies. Brickfish is Nichole's SEVENTH
STARTUP. The Brickfish Solution has generated over 300 million brand
engagements and delivered over 500 results-driven campaigns for leading brands
such as Microsoft, Neiman Marcus, Kodak, Estée Lauder, Nike, Coach, QVC,
BlackBerry®, MTV Networks, Barilla Pasta, and Cisco. Under Nichole’s leadership,
Brickfish has been awarded the Red Herring Global 100 Award, an OMMA Award for
Best Viral Campaign, and a Forrester Groundswell Award.
Choose one (even if both apply):
The CEO (or other principal manager) of this company is a woman, and at least 40% of the management team is comprised of women.