Company: Axxess, Dallas, TX
Company Description: Axxess is the leading technology innovator for healthcare at home, focused on solving the most complex industry challenges. Trusted by more than 9,000 organizations that serve more than 3 million patients worldwide, Axxess offers a complete suite of easy-to-use software solutions that empower home health, home care, hospice, and palliative providers to make healthcare in the home human again.
Nomination Category: Thought Leadership Categories
Nomination Sub Category: Female Thought Leader of the Year - Business Services
 Nomination Title: Arlene Maxim, Senior Vice President of Clinical Services
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 195 words used.
Arlene Maxim is a registered nurse and the senior vice president of clinical services for Axxess. She has been working in positions across the healthcare continuum for more than 40 years. Arlene is sought after for her expertise in home healthcare and the intricacies in regulatory compliance and medical coding that come with delivering quality care in the home. The textbook that Arlene wrote in 2014 to explain the home healthcare survey process is still widely used across the post-acute healthcare sector for training and continuing education.
Arlene loves what she does and has a passion for service. In addition to running a successful consulting company, she has spent years supporting trade associations and think tanks to further innovation in home healthcare. She is heavily involved with Decision Health, a group providing education and guidance in home healthcare, as a board member for its coding and compliance working group. Arlene also contributes to product roadmap discussions and innovation sessions for Axxess, a home healthcare technology company.
Arlene also volunteers her time and expertise in board positions with the Association for Homecare and Hospice Coding and Compliance, Cancer Safety Net Foundation, Families Against Narcotics, among others.
- Outline the nominee's thought leadership achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 239 words used.
Since July 2022 Arlene has been instrumental in helping clearly and concisely explain the rapidly changing landscape in home healthcare.
Arlene led the development of training and educational resources centered around a major update to home healthcare patient assessments. The assessments, known by the acronym OASIS, went through a major overhaul that required information in new areas that many nurses were not familiar with at the time. Arlene contributed to her insights to blogs, helped develop an eBook and hosted webinars to help educate and facilitate adoption so nurses could feel empowered.
At the same time, Arlene also found the time to speak to and educate on another monumental change for home healthcare as it shifts from a fee for service payment model to a model where payment is aligned with quality outcomes. This involves nuances that are not easily distilled but Arlene was able to create a clear message on strategies that organizations can use to guide them to this long-term overhaul. Her efforts were utilized on webinars and during several live presentations at national and state-level association conferences.
Arlene also launched a regular livestreamed podcast that features her insights and interviews with other home healthcare professionals on relevant topics. In a 2023 episode, she spearheaded a discussion on the critical issue of personal safety for nurses and caregivers working in homes, prompted by the tragic news of a nurse in Connecticut who was killed by a patient.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 116 words used.
Several links to blogs featuring Arlene’s insights are included in the attached section. The blogs specifically discuss the assessment changes mentioned previously. An eBook on the same topic is also attached.
Arlene participates in multiple webinars in a year. Links to several examples related to her speaking about the payment transition in home healthcare are included in the attached. Slide decks from her in-person presentations on the same topic are also included in the attached.
Links to her podcast on home healthcare topics, including the specific episode referencing personal safety is also included in the attached. These show the ranges of conversations that Arlene is a part of at the forefront of the home healthcare industry.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 224 words used.
Arlene was pivotal to helping nurses understand the ‘why’ behind the major overhaul to the home healthcare patient assessment. The new requirements called for social determinants of health data that nurses had not collected previously and the time to adopt these standards was relatively short so Arlene’s resources were critical to helping manage the change successfully.
Arlene is recognized across the home healthcare industry for her expertise and is sought after as a speaker. Put another way, Arlene is everywhere with around 20 speaking engagements over the last two years. She brings a depth of knowledge and expertise that organizations recognize and want to have as part of their programs.
There is an “Arlene effect” that is measurable for digital content Arlene offers with Axxess reporting 90% higher engagement compared to similar content from other contributors across its blog
Arlene also recognized the need for personal safety education for nurses who work in the home following the murder of a home nurse in Connecticut. Arlene spoke out on the issue early on with her podcast, she identified a personal safety instructor to help speak at a national conference and she developed an online training course to empower nurses. Safety is critical for Arlene and she saw the need for this type of training in the industry early on and continues to be an advocate.
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