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LickYourPhone Media is an award-winning social media and marketing agency founded by 2022 Social Media Marketer of the Year, influencer and food obsessive Rita Agoulian. We create high impact, cost effective social media and marketing strategies for the hospitality industry. Social media is our bread & butter! We are masters in converting followers into customers to such a viral degree it remains unmatched by our competitors.
As a woman led business with an all-female team, we’re passionate about what we do and confident in the results we get for our clients. We show up and unapologetically own our space. Staying at the forefront of social media innovation helps our team of foodies and social media strategists deliver exceptional results.
Viral Results
Early on, getting clients to trust our approach was challenging as it ran counter to the traditional media agency advice. However, that trust is rewarded by results irreplicable by traditional industry 'norms'. Achieving a virtually unheard of 100% strike rate for viral campaigns.
- L'Auberge du Bout du Monde went from very quiet, to everyday being like a Saturday. Booked out 7 weeks in advance they saw a 40% growth in turnover.
- Brooklyn Bridge Deli now regularly has lines out the door and they’re on the cusp of opening 4 new venues. They credit us for doubling their business.
- Since working with us, Celsius’ weekly turnover has grown 20%, they’ve increased brand awareness and grown their community.
- We collaborated with Salumerie on a sandwich special for their new location opening, as well as promoting $5 sandwiches for the first 100 customers. Our social media campaign had people lining up and we sold them out in 25 minutes!
- Harnessing the power of social media influencer marketing we generated serious buzz for Sydney restaurant Bistro Nido, reaching over 715,247 people organically without ad spend. In their first five weeks of business, Bistro Nido was booked out nearly every day, virtually unheard of for a newly launched restaurant.
Edge of Innovation
Achieving outstanding results through social media means innovating every single day. Algorithms change constantly, so you've got to find creative ways to get the biggest reach and most engagement with potential customers. There's no viral rule book to use—figuring out what works requires great instincts, innovation, perseverance, and experience.
In 2023, the LickYourPhone Media team revolutionised our own social media strategy. Despite a strong follower count, our accounts had stagnated as audience interaction shifted. We moved away from overwhelming frequent posts to a strategic focus on high-quality, targeted, and original content. This transformation sparked a resurgence, adding over 15,000 followers in just a few months and continuing to grow. Our viral posts now garner millions of views and thousands of shares, leading to a more engaged and curious audience.
Having already built a successful presence on Instagram, the LickYourPhone Media team tackled the challenge of mastering the rapidly evolving TikTok platform. When we discovered simply reposting Instagram content wasn't enough, the team started developing unique, platform-optimised content designed to engage users more effectively. This shift in strategy paid off, with some videos unexpectedly going viral. One post gained almost a million views in a day, from 10,000 to 956,000.
Dream team
One of the biggest reasons for our success is our people. Mindset, cultural fit, and outcomes are more important to us than hours worked or skill set; you can teach people to carry out a task, but sharing genuine excitement for our work and being committed to excellence is what we believe makes the difference. Taking risks, learning from every challenge and being open and honest are critical ingredients for growing a great culture and becoming industry leaders.
Nomination Title: LickYourPhone Media is where bold ideas create real-world impact.
