Company: FD Global Connections, Sydney, NSW, Australia
Company Description: FD Global Connections is Australia's boutique scaleup specialist supporting companies to expand into the USA. Founded in 2014 by our CEO, Trena Blair, our personalised, responsive approach and ability to create unique strategies and programs, means our services are highly sought from Australian Federal Government, and ASX Listed companies through to Small Business.
Nomination Category: Media Awards Categories
Nomination Sub Category: Book of the Year
 Nomination Title: Decoding Global Growth. How successful companies scale internationally, debut book by Trena Blair, CEO FD Global Connections
- The date on which the nominated work was made public:
1st February 2024
- Upload an electronic copy of the nominated book through the "Add Attachments, Videos, or Links to This Entry" link on this page.
Decoding Global Growth. How successful companies scale internationally.
***Dedication***
"To Mum and Dad, for instilling in me from an early age
that anything is possible, and whose boundless love will
forever sustain me.
And to my husband, Christian, for your enduring love and
profound inspiration to live an authentic life."
- Provide a description of the nominated work - it's development, purpose, and performance to date (up to 350 words):
Total 328 words used.
"Decoding Global Growth: How Successful Companies Scale Internationally" by CEO, FD Global Connections, Trena Blair serves as an essential guide for businesses aspiring to expand globally. The book focuses on the transition from Australia to the USA and is grounded in Trena's extensive experience in international business strategy. It offers a rich combination of historical references and practical advice, making it a comprehensive resource for understanding and navigating the complexities of global expansion.
The development of "Decoding Global Growth" was driven by Trena’s commitment to demystifying the process of scaling businesses internationally. It features detailed case studies, real-world examples, and historical insights, providing readers with a broader context of market trends and economic shifts. These historical references help illuminate recurring patterns and valuable lessons that are crucial for today's business leaders.
A distinctive feature of the book is the inclusion of dedicated pages for readers to capture their thoughts and reflections. This interactive element encourages readers to actively engage with the material, apply the concepts to their own business contexts, and document actionable insights. This makes the book not just an informative read, but a practical tool for ongoing learning and strategic planning.
The book was officially launched in Sydney, Australia, on 29th February and in New York City on 22nd May. It quickly earned global recognition with #1Amazon Best Seller (Australia) and #1Best New Release (U.S.) Over 400 copies have been distributed across Australia, and the U.S. Trena is currently in discussions with several global membership organizations interested in offering the book to their members. This includes business associations, multinational corporations, and universities Transpacific, further expanding the reach and impact of Decoding Global Growth.
Finally, an exciting development is the conversion of Decoding Global Growth into an e-learning platform, FD Global AcademyTM. Launching in August 2024, this subscription-based service is for business leaders to access learning modules in their own time and network with a community of leaders with a common mission - international success.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, describing the nominated work - it's development, purpose, and performance to date, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions, provide them in the appropriate spaces below:
Dear Judges,
My name is Trena Blair, CEO of FD Global Connections, based in Sydney, Australia. Since establishing my company in 2014, I have had the privilege of supporting Australian companies in preparing for and successfully expanding into the USA. As a team of one, my client base is small, but the outcomes are powerful.
Over the years, I have been encouraged by clients and colleagues to apply for a Stevie Award and also write my debut book, Decoding Global Growth: How successful companies scale internationally.
However, the greatest joy for me has been to witness and reflect on the remarkable achievements of my clients as we have journeyed together in their quest to expand into the USA. I know my clients are cheering for my success as I apply for this Stevie Award.
Thank you for considering my application.
Trena
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