Company: Indosat Ooredoo Hutchison
Company Description: Indosat Ooredoo Hutchison (IOH) is one of the largest telecommunications providers in Indonesia, serving over 100 million users. Committed to delivering innovative and reliable services, IOH enhances digital experiences with a range of mobile, internet, and business solutions, driving connectivity and empowering communities across the nation.
Nomination Category: Communications & Marketing Awards Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Corporate Responsibility
 Nomination Title: SheHacks Indosat
- Specify the date on which this campaign or program was launched:
Indosat Ooredoo Hutchison (IOH) launched Shehacks in 2020 as part of its corporate social responsibility (CSR) initiatives to tackle the gender disparity in Indonesia's tech sector, a gap worsened by the COVID-19 pandemic. The pandemic led to widespread job losses, particularly affecting women. With women comprising 64% of the country's small and medium-sized enterprise (SME) owners, they are vital to Indonesia's economy.
A 2021 study revealed that women-led startups received only 2.3% of global venture capital funding in 2020 (Crunchbase, 2021). Additionally, the Angel Investment Network Indonesia reported that only 20% of impact investments in 2020 went to women-led businesses in Indonesia (AINI, 2021). These figures underscore the systemic barriers women face in securing financial support, compounded by societal expectations, regulatory constraints, and unpaid care responsibilities. In response to this need for greater support, IOH created Shehacks, a program designed to provide a comprehensive support network for women-led tech startups. The primary goal of this program is to promote economic development and social advancement by fostering economic growth and social progress.
- Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 143 words used.
Shehacks was meticulously planned with clear objectives to tackle the unique challenges faced by women entrepreneurs. Initially, in 2022, the program focused on the top 10 ideation startups and MVP (Minimum Viable Product) startup applicants, conducting all activities online. In 2023, as COVID-19 restrictions eased, the program expanded to include SMEs, collaborating with the Ministry of Creative Economy and Tourism for practical training sessions in prioritized destinations like Labuan Bajo and Magelang. These sessions utilized an adapted Startup Weekend module, emphasizing business model canvas and pitching. The success of these pilots led to further expansion to five additional regions. Strategic partnerships with Austrade and UN Women were pursued to increase reach and impact. Training was tailored for different stages: aspiring entrepreneurs (ideation stage) engaged in self-paced classes, established SMEs participated in offline workshops, and tech startups entered pitching competitions for future development opportunities.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 93 words used.
In addition to the application details, we'd like to showcase the breadth of our offline activities throughout 2022 and 2024. Unfortunately, due to award submission guidelines, we are unable to directly include Instagram Reels within the application.
However, to provide compelling evidence of our on-the-ground efforts, we've attached links to three relevant Instagram Reels:
Link 1: Shehacks Innovate - 2023
Link 2: Shehacks 2022 Winner - Testimonials
Link 3: Shehacks Innovate - 2024 Sumbawa
We believe these Reels effectively demonstrate our commitment to community empowerment through engaging offline activities from 2022 to now.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the nominated campaign or program - its genesis,development, planning, commission, and performance to date - OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions, provide them in the appropriate spaces below:
- Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 123 words used.
Indosat Ooredoo Hutchison (IOH) launched Shehacks in 2020 to address gender disparity in Indonesia's tech sector, exacerbated by the COVID-19 pandemic. The pandemic led to significant job losses, particularly affecting women, who constitute 64% of the country's small and medium-sized enterprise (SME) owners. Despite their critical role in the economy, women-led startups received only 2.3% of global venture capital funding in 2020, and only 20% of impact investments in Indonesia in 2020 went to women-led businesses. These statistics highlight systemic barriers women face in securing financial support, alongside societal expectations and regulatory constraints. Shehacks was created to offer a comprehensive support network for women-led tech startups, aiming to promote economic development and social advancement by fostering growth and progress in these businesses.
- Outline the activities and concrete results of this campaign or program since the beginning of July 2022. Even if your initiative started before July 2022, limit your response to activities and results since the beginning of July 2022 only (up to 250 words):
Total 137 words used.
Since July 2022, Shehacks has significantly empowered women entrepreneurs in Indonesia. The program's reach expanded, engaging over 17,000 participants by 2023, with 9,000 joining in 2023 alone. Shehacks nurtured numerous successful startups, including donASI, which focuses on improving breastfeeding rates. Key partnerships with UN Women, Austrade, and KUMPUL.ID amplified the program's impact, providing participants with access to global networks, mentorship, funding opportunities, and international exposure. Shehacks continued to offer small grants to winning startups, providing crucial seed capital. The program supported diverse startups across various sectors, including technology, education, healthcare, e-commerce, sustainability, and agriculture. Many of these startups prioritize social impact alongside commercial success, addressing challenges like healthcare access, food waste, education inequality, and environmental concerns. Shehacks' inclusivity allowed nurturing of ideas from inception to scaling, fostering solutions that create positive change in society.
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