Stress Free Super Mum, Gisborne, Victoria, Australia: Katrina Wurm, Executive Coach

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With a neurodivergent son who also suffered from numerous medical conditions requiring multiple surgeries and treatments Katrina tapped into her experience training teams of airline staff how to deal with stressful situations, applying practical actions that made her homelife manageable. The tangible results of her efforts created outstanding well-being for her and her family. 

Knowing she had to help others, and at the request of the school principal, she started coaching mothers of neurodiverse children in 2017. Her coaching program, Stress Free Super Mum, established during the pandemic to assist Mothers working from home trying to do it all, work, home school, and run the household has now become an internationally recognised, award-winning program for women.

She’s been helping mothers advocate for their children and to get their head, house and homes for almost 6 years, using her background in psychology, counselling, business, human resources management and industrial relations, as a solid platform to provide practical guidance focused on positive outcomes for all families.

Originally focused on helping those caring for children with health issues, Katrina now coaches women from all walks of life, advocating for neurodiversity and inclusion in the community and the corporate world.

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Katrina's innovative and inclusive business model has grown each year by at least 15%, with her work helping women gain the confidence, knowledge and insight to advocate for their children and themselves, leading to a better quality of life.

She is now expanding and creating a bigger impact by actively supporting neurodiverse women to become advocates in their workplaces to access different work accommodations and achieve work-life balance. 

Sales of Katrina's best-selling book “WEAR YOUR WARRIOR” have increased by 25% and she is booking 10% more seminars and talks each year, recently presenting her innovative approach at the 100 Speakers Summit.

A multiple international award-winning coach, Katrina is now adding to her programs with the new Mastering Mumlife one-on-one coaching program and is reaching into rural and remote regions, speaking at libraries and running workshops in areas where little support is currently offered.

Having trained thousands of flight attendants and pilots in disability awareness and inclusion, Katrina was elected to the Diversity and Inclusion Board/Committee at Qantas this year, assisting in championing the nation's leading airline to adopt and recognise the Sunflower Lanyard Initiative for Hidden Disabilities.

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Women are told every day they can do, be and have everything. Yet no one explains how to achieve this unicorn of having it all. For most women, the daily juggle of work, family, and community is all-consuming. Leaving little time for self-care as many women fall into bed at night exhausted, overwhelmed and stressed.

Worse, society demands women are strong, capable and able to handle anything thrown at them, while underneath, pain, guilt and poor mental and physical health eat away at women's sense of self.

Katrina Wurm and her innovative, world-leading Stress Free Super Mum programs, coaching and guidance, equip women with strategies and skills to achieve empowerment through organisation.

For mothers, Katrina empowers clients to learn how to delegate and teach their children the important foundational skills needed to be capable adults, helping them understand the importance of teaching their children age-appropriate chores and to stop martyring themselves to motherhood.

Her lifelong work as an advocate for inclusion is now impacting a wider audience including advocacy for neurodiverse women in the workplace and championing initiatives for rural and remote communities and Australia's leading airline, Qantas.

You can read testimonials and case studies of the results and outcomes she is achieving for her clients in the attached support document.

Written answers to the questions

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Motherhood is a daunting prospect for most, with women shouldering the majority of the childcare, housework and decision-making, while being encouraged to return to the workforce as quickly as possible. Not surprisingly, 40% of women with pre-schoolers report they feel tired, worn out or exhausted from meeting the needs of their children.

Add to this any requirement to care for a neurodiverse child, or with medical conditions, and the road to a stress-free life is paved with frustration, anger, pain and self-doubt.

This leads to depleted mother syndrome: the feeling of mental, emotional, and physical exhaustion, depersonalisation, and lack of fulfilment caused by intense childcare and workplace demands. Burnout is the result and is where Katrina's innovative mentoring, coaching and programs come to the fore.

For example: Erin G who came to Katrina utterly spent. A high school teacher,  juggling four children with learning differences, every day was a screaming match. Totally overwhelmed, she told Katrina how much she disliked her children and shared her feelings of guilt and overwhelm. After working with Katrina, Erin can now see what other people see in her children and has repaired her relationship with her children and herself.

Katrina's work is changing society's attitude from the pressure of being a ‘perfect parent’ which creates feelings of guilt, worry, frustration, and sadness to one of acceptance and inclusion. The impact she is having has rippled throughout homes, into the community and the corporate world,  supporting women to lead confident, empowered lives.