Company: iFOLIO, Atlanta, GA
Company Description: iFOLIO specializes in providing innovative digital marketing solutions. With cross-industry clients, iFOLIO helps its users create landing pages and websites in the drag-and-drop creative editor. Users can also send campaigns and track engagement with triple-patented analytics, all from one easy-to-use platform.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Most Innovative Woman of the Year - Business Services
 Nomination Title: Jean Marie Richardson, Chief Executive Officer and Founder
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 199 words used.
Jean Marie Richardson is the Founder and CEO of iFOLIO, the integrated marketing cloud that serves all industries and powers brands like Madison Square Garden, Notre Dame, the MLB, Clemson University, and more.
After working at Oracle and experiencing firsthand the challenges supporting sales and marketing, she created iFOLIO, a collaborative platform for teams to go digital, speeding up digital transformation.
Jean Marie’s vision to support clients with personalized digital marketing is backed by significant investors including John Brock, retired chairman of Coca-Cola Enterprises, and 18 investors. iFOLIO has raised $11 Million to date, is valued over $150 Million, and is used by over 5,000 clients.
Named to Atlanta’s Most Innovative companies by the Atlanta Business Chronicle, iFOLIO has helped customers generate 300% growth through marketing and millions of dollars of increased sales annually.
Less than 1% of tech company founders are female. As a female founder, Richardson fosters diversity, team culture, and innovation. She serves on 5 boards and made a seven-figure gift to scholarships for women at Georgia Tech. 100% of iFOLIO employees trust her as a leader.
Jean was awarded two Stevie Awards including a gold award for Best Female Entrepreneur Business Products category 2023.
- Outline the nominee's achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 249 words used.
In 2023 Jean Marie was awarded her 3rd patent for Analytics joining the 1% of technology patent holders that are female.
For 12 years Jean Marie has been passionate about making work easier for marketing leaders and more personalized for customers. She knew from experience this can be challenging, so she created technology to help teams collaborate and deliver incredible digital marketing for web, email, and text message channels. Patented analytics help teams measure their content and campaigns.
In a proactive business move, Richardson helped iFOLIO raise $4 Million in July 2023, valuing the company at $150 Million. This came after a momentous year growing clients and expanding into new markets. In a year where most tech had 50% churn, iFOLIO had 10% and zero churn in certain markets.
Jean Marie introduced a solution where customers get both a platform and creative services to help them deliver unique marketing.
She fosters a glass-half-full and customer-first work culture, and supports service projects with PTO, fueling iFOLIO’s successful innovations.
Jean Marie’s outstanding work earned her the prestigious Woman of Impact in a permanent tribute on Georgia Tech campus in 2024 and a 2019 Marketing Innovator of the Year Award from the Technology Association of Georgia. She was awarded a Woman of Influence Award from the National Diversity Council highlighting leaders who have increased revenue and the Young Entrepreneur Award from the National Federation of Independent Business.
iFOLIO has 5,000 clients and drives engagement in 50 US States and 100 Countries.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 250 words used.
Creating iFOLIO based on her personal experience, Jean recognizes the challenges facing marketers and sales leaders and the complexity delivering omnichannel solutions. She strives for collaboration and team alignment, factors crucial to employee happiness and brand success.
iFOLIO understands that one of the best marketing for a brand is their people, and the innovative platform infuses personalization into marketing from digital business cards, to digital presentations, to personalized campaigns to clients.
Where teams used 5 platforms for marketing and content creators lost sight of the end customer, iFOLIO enables a single integrated cloud for teams from content creation to delivery, to analytics. It enables quicker turnaround, more automation, less manual work. This results in better outcomes and happier teams.
Given many tech clients suffer from low utilization, iFOLIO developed a solution where a client gets both a platform and creative team to help them build and deliver unique digital marketing to fit their needs. iFOLIO’s real time analytics show any user exactly how their content is doing and the seconds of engagement from their clients.
“iFOLIO has been a game-changer for our team. The ability to share custom content one-to-one has helped make our outreach more personal and relevant, and the response rate and returns we are seeing have been incredible. I can’t recommend iFOLIO enough” says Kevin Frost, Notre Dame.
Jean Marie has led iFOLIO to 10X growth, helping clients transform digital marketing and sales enablement. Under her leadership, the company powers more than 2,500,000+ live sites.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 243 words used.
- iFOLIO Voted Best in Georgia for Personalized Digital Marketing 2023 https://gbj.com/best-of/winners/2023/business-consulting
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iFOLIO Announces Third Patent for Analytics of Digital Customer Engagement: https://www.prnewswire.com/news-releases/ifolio-announces-third-patent-for-analytics-of-digital-customer-engagement-301806321.html
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iFOLIO Innovates with Purl product: https://www.prnewswire.com/news-releases/ifolio-announces-purls-product-bringing-personalized-digital-marketing-at-scale-to-businesses-and-organizations-301791762.html
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iFOLIO Mobile Trends from 300 Million Seconds of Customer Engagement Help Companies Plan Marketing Strategies: https://www.prnewswire.com/news-releases/mobile-trends-from-300-000-000-seconds-of-customer-engagement-help-companies-plan-marketing-strategies-301399290.html
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Personalized URL Campaigns Success at University of South Carolina: https://ifoliocloud.com/University-of-South-Carolina-PURL-Campaign-Success
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Colleges Trust iFOLIO® Marketing Cloud to Accelerate Growth: https://www.prnewswire.com/news-releases/colleges-trust-ifolio-marketing-cloud-to-accelerate-growth-301576390.html
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iFOLIO website: www.ifoliocloud.com
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iFOLIO Testimonials: https://ifoliocloud.com/Testimonials
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iFOLIO News Stories: https://ifoliocloud.com/stories
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iFOLIO Leadership Page: https://ifoliocloud.com/About-Us
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Jean Marie Richardson Bio: https://ifoliocloud.com/Meet-Jean-Marie-Richardson
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Jean Marie Richardson joins Georgia Tech Advisory Board to the President: https://president.gatech.edu/about/advisory-board
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Jean Marie was awarded patent US 10,996,933,B2 on customer engagement web analytics in 2021, US 17,216,589 patent in 2022 and US 11,630,652 B2 patent in 2023:
https://www.prnewswire.com/news-releases/ifolio-announces-third-patent-for-analytics-of-digital-customer-engagement-301806321.html
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Jean Marie Richardson builds a legacy: https://development.gatech.edu/impact/jean-marie-richardson-builds-legacy
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Jean Marie Richardson speaks at GT Athletics Endowment Dinner: https://youtu.be/pjJVbHl5_gY
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Salesforce video with Jean Marie 2- Meet iFOLIO – Mar 23 :https://www.instagram.com/reel/CpS73zGDnXV/?igshid=MzRlODBiNWFlZA==
- In December 2023 Richardson and iFOLIO announced the addition of 14 2024 Brand Ambassadors, all female, in 4 NCAA sports. https://ifoliocloud.com/iFOLIO-Ambassadors. Richardson’s passion for elevating women in sports and tech drives her to mentor and boost female athletes.
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