Company: Global Butterfly Pty Ltd, Perth, WA, Australia
Company Description: Global Butterfly is a systemised and scalable coaching organisation led by Katie Joy, a pioneering force in the industry since 2016. Inspired by the transformative journey of butterflies, Katie's unconventional integrated coaching methodology empowers clients to break free from limitations, embrace their authentic selves and gain tangible results.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Mentor or Coach of the Year – Consumer
 Nomination Title: Katie Joy: Transforming The Coaching Industry With The Global Butterfly Effect
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 200 words used.
Global Butterfly, Katie Joy, has emerged as a pioneering force in the coaching industry, challenging traditional approaches. Her journey is of resilience, transformation, and a relentless pursuit of personal and professional growth.
From her early years, marked by spiritual awareness and academic excellence, to her transformative experiences as a paramedic and entrepreneur, Katie has consistently defied expectations and carved her own path.
Her unique blend of scientific and spiritual expertise stems from a lifetime of growth and exploration. Experiences as a paramedic, coupled with psychology, chiropractic care, and healing modalities, equip her with a comprehensive understanding of the human mind and body.
Marked by significant challenges, her journey, including near-death experiences, personal betrayals, and a toxic marriage, made her stronger and more resilient, using her own experiences to guide and inspire her clients.
Her unwavering commitment to personal and professional development along with continual education has expanded her knowledge and skills, enabling her to create a transformative coaching program with an unconventional approach rooted in her deep understanding of human psychology.
By redefining traditional principles, she is delivering an effective process that integrates deep emotional mastery with practical wealth-building strategies to achieve soul-aligned success without sacrificing inner peace or well-being.
- Outline the nominee's achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Despite significant challenges, including single motherhood, financial setbacks, and a tumultuous past, Katie has built a thriving coaching business with an innovative approach that achieves real results and an individual client value of over $25,560.
The Global Butterfly program following the GGA™ principle includes:
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Soul Goal Mapping Challenge (5 days): Free or VIP challenge.
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The Money Game: A 4-week course on financial mindset and wealth-building
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The Awakened Soul Program: Emotional mastery and lifestyle design (Level 1)
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Soul Goal Academy: Self-mastery and leadership (Level 2).
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Confidence, Clients, Cash KICKSTART: Business implementation (Level 3).
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Love, Light, Leadership Academy: Advanced Mastermind and 1:1 Coaching
In 2024 she published three Gratitude Gains Appreciation Journals on Amazon and relaunched her podcast growing from 521 to 841 subscribers.
Beyond Katie's ability to grow and scale her business, the biggest achievements are client’s tangible results including:
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Getting a raise of 15%
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Becoming a powerful public speaker
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The confidence to complete two certifications
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Making a new business venture a reality
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Manifested the first $5000 client on day 2
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Making a 6-figure sale in one booking
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Releasing 200K of previously 'energy blocked' assets and money
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Growing a business from barely 500€ a month to 10x that
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Successful program beta test, achieving 35% conversion rate generating $7,000
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Selling over 70 canvases within the first days of a live exhibition and nearly 800 decks of cards within two years
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A threefold increase in income
Clients call it a truly life-changing journey - Case studies in the support document.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 110 words used.
As a thought leader, author, speaker, mentor and maverick in the industry, Katie’s global influence and astounding success rate is setting a new benchmark for coaching and is improving the human development process.
Her innovative approach to creating a sustainable and scalable coaching business that brings in a steady 6-figure income with minimal direct involvement whilst maintaining a high level of client engagement and delivering results with automated systems provides a new model for other coaches to follow.
You will find more information about her transformative process and unique GGA™ approach, along with insight into her programs, testimonials and reviews showing the impact and results, in the attached support document.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 248 words used.
Katie Joy's innovative approach is transforming the coaching industry, currently worth over $20 billion yet largely unregulated. Many coaching programs lack tangible results, leaving clients feeling dissatisfied and disillusioned.
With a background in paramedicine, personal training, and business, Katie’s integrated coaching methodology, unseen in the industry, combines specific scientific and commercial expertise with spiritual and energetic principles that deliver tangible outcomes.
Recognising the limitations of traditional methods, Katie created a more effective coaching approach, blending neuroscience, psychology, and human design approaches that transform personal crises into professional strengths.
Her rigorous screening process assesses commitment levels, openness to change, and alignment with the program philosophy to maximise the potential for success and minimise the risk of wasted time and resources. This approach not only benefits clients but also elevates the overall quality of the coaching industry.
The GGA™ model along with the resources, books and journals Katie has developed, are creating a transformative pathway for teenagers and adults that redefines the coaching process, providing the confidence and clarity required for real and meaningful change.
Katie's innovative approach is evident in her unwavering commitment to providing purposeful guidance addressing the root cause of human challenges. She’s shifting industry norms by prioritising emotional and spiritual well-being alongside practical strategies, creating a more comprehensive and impactful experience.
Her sustainable business approach means that income is not reliant on Katie 24/7, her innovative system, leveraging her understanding of profitability, investing and 10Xing delivery, creates a more successful model for other coaches to follow.
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