Company: We Build Character
Company Description: We Build Character is a pioneering leadership development organization dedicated to igniting the leader within everyone. Since 2008, we’ve been transforming individuals at all levels – from emerging talents to seasoned executives – into impactful leaders who drive positive change. Our innovative mentoring programs unlock leadership potential, empowering participants to lead authentically whether
Nomination Category: Individual Awards Categories
Nomination Sub Category: Lifetime Achievement – Government or Non-Profit
 Nomination Title: Tracy-Ann Palmer
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 245 words used.
Steve York testimonial:
I was asked to share my thoughts about Tracy-Ann Palmer.
She is a once-in-a-life team leader! She has an infectious energy; and makes people better simply with her presence.
I don’t need to rattle off her resume. It’s impressive! She’s held Executive positions at some of the most admired tech companies. She’s an author and musician. She’s been incredibly successful at everything she touches.
What I’ve admired most about her is her servant heart. The life of an Executive is no easy task. She mastered it, while giving so much to make those around her better. She’s a change agent, mentor, coach, and leader that has invested heavily in our community (MTL, MCWT and SIM Detroit). She was an early advocate and OG for bringing people together. To learn and to share. To teach and mentor. We Build Character is has a long history of building leaders. This is her legacy, and she did this in her spare time.
I had the pleasure of hearing her speak at the Spring Michigan Technology Leaders Summit. Her topic was “Resilient Leadership”. Tracy-Ann shared the story of Arunima Sinha. I had chills and couldn’t move. Such an incredible storyteller. One of the very best keynotes I have seen in long time. I’ve shared the video of this keynote with many others.
I’m incredibly proud to call her a friend, mentor, and ally in making a difference.
This is one of many.
https://www.linkedin.com/in/tracyannpalmer/
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the lifetime of achievements of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
Steve York testimonial:
I was asked to share my thoughts about Tracy-Ann Palmer.
She is a once-in-a-life team leader! She has an infectious energy; and makes people better simply with her presence.
I don’t need to rattle off her resume. It’s impressive! She’s held Executive positions at some of the most admired tech companies. She’s an author and musician. She’s been incredibly successful at everything she touches.
What I’ve admired most about her is her servant heart. The life of an Executive is no easy task. She mastered it, while giving so much to make those around her better. She’s a change agent, mentor, coach, and leader that has invested heavily in our community (MTL, MCWT and SIM Detroit). She was an early advocate and OG for bringing people together. To learn and to share. To teach and mentor. We Build Character is has a long history of building leaders. This is her legacy, and she did this in her spare time.
I had the pleasure of hearing her speak at the Spring Michigan Technology Leaders Summit. Her topic was “Resilient Leadership”. Tracy-Ann shared the story of Arunima Sinha. I had chills and couldn’t move. Such an incredible storyteller. One of the very best keynotes I have seen in long time. I’ve shared the video of this keynote with many others.
I’m incredibly proud to call her a friend, mentor, and ally in making a difference.
- Briefly describe the nominated individual: background and work history (up to 200 words):
Total 199 words used.
Tracy-Ann Palmer is a pioneering leader and visionary CEO, spearheading two influential organizations: We Build Character, a non-profit initiative dedicated to cultivating future leaders, and The Corporate Athlete Academy. With over 25 years of leadership experience spanning industries such as Salesforce, Cisco, Rackspace, AWS, and VMware, Tracy-Ann has consistently driven business transformation and growth through her strategic insight and entrepreneurial spirit.
Her remarkable achievements have earned her numerous accolades, including being a three-time CRN Power 100 honoree, a Stevie Award winner, the CRN Channel Executive Mentor of the Year, a CRN Inclusive Channel Leader Award recipient, and a recognized Channel Futures Cloud Leader. Tracy-Ann is widely celebrated as a leading force among women in the channel and technology sectors.
In addition to her business successes, Tracy-Ann is a multifaceted talent. She is a Global Keynote Speaker, Podcast Host, Author, Board Member, Investor, Certified Executive Coach, Certified Trainer, Certified TV Anchor, Genos Emotional Intelligence Certified Practitioner, and a billboard-charting Recording Artist and Songwriter. Her diverse endeavors amplify her influence across multiple fields.
At the core of her mission is a commitment to developing a diverse, resilient generation of 'corporate athletes'—professionals who exceed expectations and deliver extraordinary results.
- Outline the nominee's achievements that you wish to bring to the judges' attention (up to 250 words):
Total 165 words used.
Released a song and wrote 14 more-album to be released in 2025
Wrote a book #1 best seller in: leadership Training, System and planning & Strategy & Competition
Started 4 companies
Became a certified executive coach, including emotional intelligence.
Launched a speaking career; 12 engagements
Presented internationally
Advisory board member
Investor
Wrote a children’s eBook
A mentoring eBook
Philanthropic work with at least 5 non profits.
FOUNDER & CEO | WE BUILD CHARACTER – Building Leaders with Purpose! Impact. Connect. Contribute
FOUNDER & CEO | CORPORATE ATHLETE ACADEMY –Train like a Champion, Lead like a Legend!
CO-FOUNDER | HOME INDUSTRIES
Instagram: https://www.instagram.com/tap_bethegamechanger/
Podcast: https://www.leadershipmomentspodcast.com/
Stevie Award Winner 2024 – Customer Service and Sales
Stevie Award Winner 2023 – Women Executive of the Year
CRN Power 100 – 2021, 2022, 2023
Channel Futures Top 20 Cloud Channel Leaders 2023
CRN Inclusive Leader Award 2023
https://www.linkedin.com/in/tracyannpalmer/
New Release: Ignite the Warrior |
ORDER NOW - >WWW.LEADERSHIPNAVIGATORBOOK.COM
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry (up to 250 words):
Total 247 words used.
The one that stands out the most is the way Tracy-Ann accomplished these things. She didn’t do it for the money, she didn’t do it for the fame or the, “wow you did that”, she did them for a single purpose; to help people. Listen to her songs, read her book, what she does for the company she advises for and all the charity work she does. It’s to empower and help people live the best life they can and get the most out of it. Not for anything else other than to be successful at what they want and more importantly to be HAPPY. She unofficially mentors 7-10 people and most of, but not all of them are women. She schedules weekly calls, monthly check-ins and always reaches out and celebrates their wins more than she does when she does something amazing. Another thing is the diversity in all of the accomplishments. She is a constant learner. She had to learn what was involved in launching a single, releasing and writing a book and eBooks. She had to study and pass exams. One of the most important parts is that she accomplished some of this while working full time as a VP at a larger organization where she won numerous awards. To do so, she woke up at 2:30-3 in the morning to accomplish all her goals. She has dedicated her life to serving others and trying to make them the best version of themselves.
| Attachments/Videos/Links: |
|---|
|
