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We understand customer hesitancy in purchasing online. Customers want to try on rings and bangles to get the size right. In the past year we have increased customer shopping confidence with:
—a free ring sizer tool for customers unsure of ring size
—an industry-first virtual try-on tool, launched in August 2022—a fun, fast and easy tool that shows the jewellery on their finger, wrist, neckline etc to see how it will look in person
—blogs about how to choose the right bangle size and ring size
—multiple product photos and 360° video showing products at every angle
In the past year we:
—increased our email subscribers to 56,214 with an open rate of 33.9%
—gained approximately 350 new Google reviews, up to 798 with a 5-star average
—attracted a monthly average of 1500 website visitors
—won several awards for innovation, blogging, sales, customer service and SEO
—maintained a steady complain rate of 1-2% of total purchases per month
—improved customer complaint processes by launching a customer complaint log, capturing data, ensuring consistency of response and analysing complaints to identify potential trends
Whatever the reason, our friendly team will offer customers exchanges if they aren’t happy and fast-track the delivery of a replacement size or colour item.
When it comes to customer complaints, we take a ‘from the heart’ policy meaning we seek to listen to the customer, sympathise with their dilemma and do what we can to make it right.