Company: Endurance Financial, Melbourne, VIC, Australia
Company Description: Endurance Financial is an Australian financial planning firm that specialises in offering strategic financial guidance for individuals and businesses with complex matters requiring more than textbook advice.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Women Helping Women – Business
 Nomination Title: Australian financial planner
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2020 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
n/a
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 180 words used.
I am Amanda Thompson - award-winning financial planner and the Founder and CEO of Endurance Financial. I deliver strategic and tailored advice to businesses and individuals, drawing upon almost two decades of experience.
I am also a survivor of sexual assault, a heart attack and melanoma; and whilst I do not let these experiences define me, they have taught me invaluable life lessons that I apply to the way I run my own business as well as my mentorship of other women in business.
The challenges I have faced have gifted me grit, determination and passion - all of which enabled me to qualify three times for the Ironman World Championships.
As a Keynote Speaker at events around the country, I am committed to sharing my experiences with others. I am particularly driven to help women overcome the gender biases that stand in the way of personal achievement – through the lessons I’ve learned thriving in typically male-dominated environments.
Through my personal history and experiences, my goal is to mentor others to find the power of resilience, determination, and dedication.
- Outline the nominee's achievements since July 1 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 222 words used.
In Australia, more than one in three business owners are women. Despite this, the odds are stacked against them. Institutional and market failures create more financial barriers for women in business and limit access to resources, skills, credit or capital to enable their businesses to grow. According to the Australian Women Chamber of Commerce and Industry, less than half of women business owners actually pay themselves a wage.
I recognised that I couldn’t help the hundreds of thousands of Australian women business owners struggling to achieve financial freedom on a one-on-one basis; in part because so many of them simply don’t have the means to access one-on-one consulting. I set out to innovate and develop a scalable, comprehensive, accessible and low-cost product.
Launched in February 2022, Financially Fit Women provides education, mentoring and coaching for women business owners who:
- know they need to understand the numbers but don’t know where to start
- are working really hard but don’t seem to be making a profit
- wish they had a full time finance department
- are feeling alone and potentially vulnerable – and would love to connect with a network of similar minded women who are all looking to grow
The 12 week online course includes 6 self-paced digital modules, 6 group sessions connecting participants with their peers, and 3 one-on-one mentoring sessions with me.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 249 words used.
To the best of my knowledge, Financially Fit Women is the first ever financial education course developed specifically for women business owners in the Australian market.
The course was born from extensive research and consultation, including market research, situation analysis and consultation with clients and prospects to assess knowledge gaps.
Course content was developed from my own expertise in business and finance in addition to collaborating with experts in other fields such as legal, marketing and mortgage broking to provide a holistic financial education offering.
To make the course accessible to those who can benefit most, we offer a fully sponsored position in each course to a woman who is not able to pay. This position is filled based on nominations from the business community.
An ongoing membership community is available to participants who would like continued coaching and support, and all membership revenue will be donated to organisations working to support victims of domestic violence.
Above all, the Financially Fit Women program is grounded in a desire to create long-lasting social impact by contributing to:
- Women business owners paying themselves a proper wage, leading to financial freedom and independence
- Women-led businesses being afforded opportunities to secure capital and resources, enabling them to grow
- Women-led businesses experiencing more growth, creating more jobs and having a positive economic impact
- Improved workforce participation with less women dropping out of self-employment
Financially Fit Women will turn women business owners and entrepreneurs into astute CFOs with focus, direction, and a tailored game plan.
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