Company: Brandless, Lindon, UT
Company Description: Brandless, one of the world's fastest-growing omnichannel commerce platforms, drives community-led innovation and validation by making It easier for people to take care of themselves, their families and the planet. Focusing on collaboration over control, quality over packaging and people over promotion, Brandless leads a movement that believes making better choices should be simple and easy.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Woman of the Year - Technology
 Nomination Title: Cydni Tetro
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2020 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 184 words used.
Cydni Tetro is a recognized innovator of experience, a growth leader, technologist, STEM advocate, author and speaker. She’s grown companies, marketing & product teams, developed customer experience strategies and go-to-market strategies that ensure market leadership, customer relationships and growth strategies.
From building a product experience platform and services with Fortune 100 companies to creating a 3D printing platform working with Marvel, the NFL and Target. Cydni has led technology commercialization initiatives with Disney and built the largest family network, more than 100M users, on the Facebook API.
In December 2020, Cydni joined Brandless’ leadership team and spearheaded an $118 million raise—the largest amount raised by a female CEO in the history of Silicon Slopes. With this funding she’s already reaped 6700% company growth, all to achieve its mission of making it easier for people to take care of themselves, their families and the planet.
She has been recognized as a Contributor of the Year, Top 10 Coolest Entrepreneurs, and is the President of the non-profit Women Tech Council. Cydni sits on the board of SelectHealth, Intermountain Healthcare, Scale Smarter, and the Governor’s Economic Forum.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 31 words used.
- Outline the nominee's achievements since July 1 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 247 words used.
Throughout her career, Cydni Tetro has accelerated growth using technology on every team she leads. She’s currently focused her efforts in two places. One is within her role as President of the non-profit Women Tech Council (WTC)—she’s expanding the economic pipeline to get more women into tech and create a robust workforce. To date, WTC has activated more than 15,000 high school girls into STEM fields and created networking opportunities for over 10K men and women throughout the tech community. Inspired by the impact of women in technology, the WTC joined other key organizations to create the Women Tech Talent Pipeline Alliance to counter the effects of a slowing economy. The alliance will focus on programs that create activation into technology and STEM careers for women of color, moms and women returning to the workforce, refugees and immigrants.
Second is Brandless—she is trailblazing an entirely new future of CPG3 consumer-product-goods by creating a marketplace of mission-driven brands and creating influences of service. Under Tetro’s tech guidance and direction, Brandless is leading the people-as-a-platform movement by building a tech stack that delivers Influence-as-a-service (IaaS), a platform that rewards customers for sharing products they love and empowers everyone to be a force for good regardless the size of their social circles. In return, brands get direct access to customers and new revenue streams. This democratizes access to better-for-you products of the Brandless’ marketplace by increasing exposure and allowing people to curate products they love for those they love.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 128 words used.
In all she does, Cydni Tetro expands industry boundaries to be more inclusive by sparking conversations and creating opportunities within the tech industry. Through the Women Tech Council, Cydni helps create and enact programs from high school to the boardroom that amplify the economic impact of women in tech and expand the talent pipeline through programs that are sustainable, replicable and scalable. Under this model, these programs create lasting and long-reaching impact.
With Cydni as Brandless’ leader, the company is now pioneering the next evolution in affiliate marketing to reduce the barriers to entry for micro-influencers and increase the freedom and options for all of Brandless’ ambassadors. Brandless’ IaaS platform enables customers to quickly and easily develop their own micro-influencer marketplaces—no matter the size of their social circles.
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