Media & Social Media Awards Judging Committee
Chair:
Tricia Ulberg, CMO/Creative Director
We Rock DM (Digital Marketing), Bee Cave, Texas, United States
Tricia Elizabeth Ulberg is a distinguished entrepreneur and seasoned graphic designer with a profound passion for web design, UX/UI, branding, and digital marketing. She launched her career in Seattle, sharpening her skills at top tech companies such as ESPN.com (Disney), Expedia, and Microsoft. These roles not only honed her technical expertise but also deepened her understanding of design and user experience complexities. In the spring of 2022, Tricia co-founded We Rock DM (Digital Marketing) with an instructor she worked with as a Teacher's Assistant at the University of Texas at Austin McCombs School of Business digital marketing bootcamps. This agency rapidly gained recognition in the industry, offering exceptional website design, branding, and digital marketing services. As the CMO, Creative Director, and Partner, Tricia infuses over 25 years of industry experience into every project, ensuring clients benefit from her vast expertise and keen insight into digital trends. We Rock DM’s excellence is reflected in its numerous accolades, including several Stevie Awards. In 2024, the agency won a Gold Web Award in Advertising, Marketing, & Public Relations and a Bronze Women in Business Award for Startup of the Year in 2023.
Tricia is passionate about sharing her expertise and mentoring aspiring professionals. Her role at We Rock DM includes overseeing an internship program that welcomes many students from the digital marketing boot camps where she continues to teach. She believes in nurturing the next generation of digital marketers, providing them with hands-on experience and real-world knowledge. Additionally, Tricia and her team launched DigitalMarketing careers, a comprehensive resource designed to equip those pursuing a career in digital marketing with the essential skills and knowledge they need to succeed. This platform offers a variety of career resources, reflecting Tricia’s commitment to education and professional development.
Her educational background includes a BFA in Graphic Design from the University of Utah. Demonstrating her commitment to lifelong learning, she is also pursuing a postgraduate Master of Business Creation (MBC) at the University of Utah, with an anticipated graduation date of December 2024. Tricia’s academic pursuits underscore her belief in the importance of continually expanding one’s knowledge and skills to stay ahead in the competitive digital landscape. Outside her professional endeavors, Tricia channels her creativity into Spicewood & Rose, a paper and home goods product line featuring her original designs, paintings, and illustrations available on Etsy and at retailers across Texas. Tricia Elizabeth Ulberg is a multifaceted professional whose dedication to excellence, passion for design, and commitment to education and mentorship make her a standout leader in the digital marketing industry. Her work at We Rock DM, her role as an instructor, and her creative endeavors with Spicewood & Rose all reflect her unwavering commitment to bringing beauty, innovation, and expertise to the world.
As she tells us: “I'm honored to serve as Chair for the Media and Social Media categories in the Stevie Awards for Women in Business. In 2023, I was awarded a Bronze for Startup of the Year and have fond memories of attending the awards gala. Through this competition, I've met some outstanding women with whom I remain in touch. The mission of the Stevie Women in Business awards resonates deeply with me, as it underscores the importance of women supporting and uplifting one another.”
Committee: