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SaglikBahcesi, Istanbul, Turkey: Pfizer bAK NE Guzelsin's Launch Video

Company: SaglikBahcesi, Istanbul-Turkiye
Company Description: The SaglikBahcesi company is a full-service agency that has been serving in the field of health communication, education and consulting for 20 years.
Nomination Category: Video Categories
Nomination Sub Category: Social Video
2023 Stevie Winner Nomination Title: Pfizer bAK NE Guzelsin's Launch Video
  1. Provide the applicable creative and production credits for this entry:
    • Nedim Zakuto - Creative Director 
    • Rumeysa Savaşeri - Account Supervisor
    • Onur Doğan - Director 
    • Ezgi Güneş - Song Writer 
    • İpek Even - Sr. Medical Manager 
    • Deniz Marmasan - Copywriter 
    • Mesut Tüysüz - Sr. Art Director 
    • Eda Baba - Singer 
    • 25m2 Music Production - Music Composed
  2. Date this production was first released/publicly viewed:

    15.02.2022

  3. Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

    Total 93 words used.

    We have written a pop song that will raise young people's self-confidence in the face of the acne problem, encourage them to overcome this problem with accurate and reliable sources, motivate them and say "don't be afraid of mirrors". With the clip we shot, we designed a world for them to feel close to.  

     With our launch video, we have  787.979 reach and 1.068.487 views on Youtube and Instagram in the first year and announced to a wide audience in an entertaining way that acne is a treatable health problem.

Attachments/Videos/Links:
Pfizer bAK NE Guzelsin's Launch Video
MP4 bak_ne_guzelsin_eng.mp4