Megaworld Foundation, Inc., Taguig City, Philippines: Creating Change, Transforming Lives AVP 2022

Timeline:

• Conceptualization and preparation of storyboard (October 10-13, 2022)
• Coordination with the schedule of the cast (October 14, 2022)
• Orientation of cast (October 17, 2022)
• Video shoot in multiple locations (October 19 - November 30, 2022)
• Video editing (November 16 - December 12, 2022)
• Grand presentation to Megaworld’s workforce during the corporate Christmas Party (December 14, 2022)
• Online relaunch via Megaworld Foundation’s website (January 4, 2023)
• Gathering of feedback from Megaworld employees (January 4-8, 2023)

Total 197 words used.

Megaworld Foundation’s official video best encapsulates its impact to the society through the lens of a scholar turned engineer, an employee-volunteer, and a student from the Aeta tribe.

Objective 1: To raise the awareness of Megaworld employees about Megaworld Foundation’s initiatives into at least 50%.

EXCEEDED—The Foundation reached a substantial 93.94% awareness rating from employees which was a significant increase to the initial rate of 77.58%. 

Objective 2: To positively impact at least 50% Megaworld employees and reinforce them in translating this into action.

EXCEEDED— 90.9% of the employee-viewers were inspired by the characters’ success stories. 84.8% couldn’t help but become proud of being a part of a socially responsible company and 78.8% recognized the opportunities to also help those in need. Translating this into action, 72.7% of them have already committed to volunteer in Megaworld Foundation’s charitable activities in 2023.

Objective 3: To inspire Megaworld employees to take part in Megaworld Foundation’s initiative to “create change and transform lives” with at least a 50% rating.

EXCEEDED—97% of the employees expressed their appreciation of the video’s message, with a 93.94% commitment rating to take part in  “creating change, transforming lives”.