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Marketing Awards Winners

2015 Marketing Awards Category Stevie® Award Winners

Marketing Department of the Year
GOLD STEVIE WINNER:
Veeam, Alpharetta, GA USA: Veeam Marketing Team: Global Teamwork = Global Results
SILVER STEVIE WINNERS:
Green Flag, Bromley, United Kingdom: The team that took on the band giants and won
iFinance Canada, Toronto, ON Canada: iFinance Canada Marketing Department
Vend Limited, Auckland, New Zealand: Vend Marketing. The Number 1 SaaS marketing team in the world.
BRONZE STEVIE WINNERS:
CallidusCloud, Pleasanton, CA, USA: CallidusCloud's Marketing Department
Fareportal, New York, NY USA: Fareportal marketing department
FireEye Inc., Milpitas, CA, USA: Global Demand Center

Marketing Team of the Year
GOLD STEVIE WINNER:
RSA Insurance, Toronto, ON Canada: RSA Insurance Canada's Marketing Team
SILVER STEVIE WINNERS:
boogy the event company, Istanbul, Turkey: Boogy The Event Company
Odea Bank A.S., Istanbul, Turkey: Odeabank AS Credit Cards Marketing Team

Marketing Executive of the Year
GOLD STEVIE WINNER:
Veeam, Alpharetta, GA USA: Chief Marketing Officer Peter Ruchatz: Shaping Company’s Image with Veeam speed
SILVER STEVIE WINNERS:
Accenture, Chicago, IL USA: Teresa L. Poggenpohl, Senior Managing Director, Global Image
FireEye, Inc., Milpitas, CA, USA: Kara Wilson, Senior VP & CMO
iFinance Canada, Toronto, ON Canada: Lori Johnson, Director of Marketing
Weber Shandwick, Singapore: MasterCard South East Asia: Deborah Goldingham, Head of Marketing
BRONZE STEVIE WINNERS:
boogy the event company, Istanbul, Turkey: Egemen Özcan, Vice President & Chief Storyteller
CallidusCloud, Pleasanton, CA, USA: Giles House, Chief Marketing Officer
Fareportal, New York, NY USA: Brijen Rajput, SVP of online marketing
Su Hee Jo, Photographer, Seoul, South Korea: Su Hee Jo, Photographer

Marketing Campaign of the Year - Automotive - Vehicles
GOLD STEVIE WINNER:
Weber Shandwick, Beijing/Shanghai/Guangzhou, China: Denza #FuturePartners: An Electric Force for Change
SILVER STEVIE WINNER:
C-4 Analytics, Saugus, MA, USA: C-4 Analytics: Warming the Greater Boston Market to the Jeep Cherokee
BRONZE STEVIE WINNER:
MSLGROUP, Shanghai, China: Genedigi MSLGROUP's Dongfeng Citroën C3-XR: 'When I say, Go!'

Marketing Campaign of the Year - Beauty & Personal Care
GOLD STEVIE WINNER:
VEET Turkey, Istanbul, Turkey: VEET's 'Defeating the Seasons'
SILVER STEVIE WINNER:
VEET Turkey, Istanbul, Turkey: VEET's 'The Bee's Knees'
BRONZE STEVIE WINNER:
PRIZM, Hong Kong: L’occitane 2014 X’mas campaign – Travelling during the Festive Period

Marketing Campaign of the Year - Beverages, Snacks, Desserts, Confection & Packaged Foods
GOLD STEVIE WINNER:
Plasenta Conversation Agency, Istanbul, Turkey: Dogadan - The Payback Time
SILVER STEVIE WINNERS:
Agência Ideal, São Paulo, Brazil: Cîroc – Amplify your light
Plasenta Conversation Agency, Istanbul, Turkey: Aptamil - First 1000 Steps
Plasenta Conversation Agency, Istanbul, Turkey: Caramio 1001 Slogans

Marketing Campaign of the Year - Corporate Reputation / Professional Services
GOLD STEVIE WINNER:
Accenture, Chicago, IL USA: Accenture Strategy and Digital Launch
SILVER STEVIE WINNER:
other creative, London, United Kingdom: Ordnance Survey - Finding a way

Marketing Campaign of the Year - Financial Products & Services
GOLD STEVIE WINNER:
State Street, Boston, MA USA: Platforms for Growth
SILVER STEVIE WINNER:
ING Bank Turkey, Istanbul: ING Bank Turkey ParaMara 360 Launch Communication
BRONZE STEVIE WINNER:
WebTalk, Warsaw, Poland: One HELL of a GDN campaign for Register of Debtors ERIF BIG S.A.

Marketing Campaign of the Year - Healthcare - Disease Education & Awareness and Services
GOLD STEVIE WINNER:
Seegene Medical Foundation, Seoul, South Korea: One-Day Test System to Change the Korean Medical System
SILVER STEVIE WINNERS:
AC-Sanafor Oy, Helsinki, Finland: AC-Sanafor Oy's 2015 New Product Marketing Campaign: Don’t Smoke Your Body – Body Tells the Story: Non-smoking campaign
National Health Insurance Service (NHIS), Seoul, South Korea: ‘Health-iN’ Magazine, the interesting and valuable health education webzine
BRONZE STEVIE WINNER:
HelpMeSee, New York, NY USA: HelpMeSee Giving Tuesday Campaign

Marketing Campaign of the Year - Insurance
GOLD STEVIE WINNER:
RSA Insurance, Toronto, ON Canada: RSA Insurance: Launch of Personal Insurance in Quebec
SILVER STEVIE WINNERS:
RSA Insurance, Toronto, ON Canada: RSA Insurance: “Connected” Commercial Insurance campaign
BRONZE STEVIE WINNERS:
RSA Insurance, Toronto, ON Canada: RSA Insurance: Climate Smart
Thai Life Insurance Plc., Bangkok, Thailand: Thai Life-Hospital & Surgical Gold

Marketing Campaign of the Year - Internet / Telecom and Media Companies
GOLD STEVIE WINNER:
gyro, Denver, CO USA: gyro : IT Solutionist
BRONZE STEVIE WINNER:
Oi, Rio de Janeiro, Rio de Janeiro, Brazil: The Oi Company´s prepaid recharge turnaround. Increasing the revenue to over than 1.000% in one year.

Marketing Campaign of the Year - Retail
GOLD STEVIE WINNER:
Zorlu Shopping Mall, Istanbul, Turkey: Zorlu Shopping Mall Miles and Smiles Campaign
SILVER STEVIE WINNER:
MSLGROUP, Shanghai, China: MSLGROUP China's Foshan Lingnan Tiandi: A Food-spot for Millennials
BRONZE STEVIE WINNERS:
Christian Total, Seoul, South Korea: Christian Total
PRIZM, Hong Kong: Beautiq by Watsons Viral Video for the Launch

Marketing Campaign of the Year - Software
GOLD STEVIE WINNER:
MSLGROUP, Shanghai, China: 20:20 MSL's The Good Vibes Campaign for Viber Media Sarl
BRONZE STEVIE WINNER:
GRAPHISOFT SE, Budapest, Hungary: Introducing ARCHICAD 19 - Faster than Ever

Marketing Campaign of the Year - Transportation & Travel / Tourism / Destination
GOLD STEVIE WINNER:
MSLGROUP, Shanghai, China: MSLGROUP in Taiwan's Next Stop, Hong Kong Campaign for Hong Kong Tourism Board
SILVER STEVIE WINNER:
TRACCS, Dubai, United Arab Emirates: DSS Apprenticeship Program 2014
BRONZE STEVIE WINNERS:
Abu Dhabi Tourism & Culture Authority, Abu Dhabi, United Arab Emirates: Visit Abu Dhabi Online Campaign
PRIZM, Hong Kong: Airasia Dragon Boat Party

Marketing Campaign of the Year - All Other Industries
GOLD STEVIE WINNER:
Hyundai Greenfood, Yongin, South Korea: “Smart Ordering System” through Omni-Channel Strategy
SILVER STEVIE WINNER:
Tahincioglu Group, Istanbul, Turkey: Istanbul's Resmet (The Portrait of Istanbul )

Brand Experience of the Year - Business-to-Business
GOLD STEVIE WINNER:
MSLGROUP, Shanghai, China: 20:20 MSL's CeBIT India, from ‘just a trade fair’ to ‘technology intelligentsia’ campaign
BRONZE STEVIE WINNER:
SABIC, Bergen op Zoom, The Netherlands: SABIC Stories of Possible

Brand Experience of the Year - Consumer
GOLD STEVIE WINNER:
MSLGROUP, Shanghai, China: MSLGROUP China's LYCRA® Moves You Consumer Campaign
SILVER STEVIE WINNERS:
FIFA, Switzerland, Zurich: FIFA Fan Fest
MSLGROUP, Shanghai, China: 20:20 MSL's The Good Vibes Campaign for Viber Media Sarl
MSLGROUP, Shanghai, China: Genedigi MSLGROUP's Follow Me! The Dongfeng Citroën New Elysee Journey to Mount Everest Campaign
MSLGROUP, Shanghai, China: MSLGROUP in India's 'Project Paladin – The Rise of Alpha Imaging' Campaign
Ooredoo, Doha, Qatar: Marketing Campaign - Brand Experience - Messi
Plasenta Conversation Agency, Istanbul, Turkey: Dogadan - The Payback Time
Weber Shandwick, Singapore: MasterCard: The Thrill of the Unexpected with Priceless Surprises
BRONZE STEVIE WINNERS:
Jack Morton Worldwide, New York, NY USA: Google Closer
Mercedes-Benz, China & Weber Shandwick, China: The Return of the Maybach
MSLGROUP, Shanghai, China: Genedigi MSLGROUP's Crowdsourcing Brand Loyalty: Huawei Fan Celebration
Ooredoo, Doha, Qatar: Oman Rebranding
Plasenta Conversation Agency, Istanbul, Turkey: Caramio 1001 Slogans
Universal McCann, Istanbul, Turkey: Ing Bank Newspaper Project Brand Experience Campaign
VEET Turkey, Istanbul, Turkey: VEET's 'Back Street to High Street'

Branded Content Campaign of the Year - Advertising, Marketing, and Public Relations
GOLD STEVIE WINNER:
Jack Morton Worldwide, New York, NY USA: Desperados #PartyInstinct
SILVER STEVIE WINNERS:
VEET Turkey, Istanbul, Turkey: VEET's 'Beauty Connection'
Weber Shandwick, Beijing/Shanghai/Guangzhou, China: Giving China a Priceless Surprise
BRONZE STEVIE WINNERS:
Jack Morton Worldwide, New York, NY USA: T-Mobile: The Biggest 7th Inning Stretch Ever
MSLGROUP, Shanghai, China: Genedigi MSLGROUP's Dongfeng Citroën C3-XR: 'When I say, Go!'

Branded Content Campaign of the Year - All Other Industries
GOLD STEVIE WINNER:
DHL Express Sub Saharan Africa, Cape Town, South Africa: DHL Delivers Africa As One
SILVER STEVIE WINNERS:
Selpak, Istanbul, Turkey: Selpak Tuvalete Merhaba (Hello Potty)
Thai Life Insurance Plc., Bangkok, Thailand: Thai Life-Thai good stories
BRONZE STEVIE WINNERS:
Akasya Acibadem, Istanbul, Turkey: Akasya Acibadem's 1st Year Celebration Marketing Campaign
Green Flag, Bromley, United Kingdom: Green Flag: Injecting humour and mischief into content marketing

Mobile Marketing Campaign of the Year
GOLD STEVIE WINNER:
MSLGROUP, Shanghai, China: MSLGROUP China's Foshan Lingnan Tiandi: A Food-spot for Millennials
SILVER STEVIE WINNER:
AMVG / Aerodeon, Istanbul, Turkey: AMVG- MEDIACOM Turkey Volkswagen Amarok Beacon Project

Online Marketing Campaign of the Year
GOLD STEVIE WINNER:
MSLGROUP, Shanghai, China: MSLGROUP in India's 'Project Paladin – The Rise of Alpha Imaging' Campaign
SILVER STEVIE WINNER:
DHL Express Sub Saharan Africa, Cape Town, South Africa: DHL Delivers Africa As One
BRONZE STEVIE WINNER:
PRIZM, Hong Kong: Beautiq by Watsons Viral Video for the Launch

New Product or Service Introduction of the Year
GOLD STEVIE WINNER:
IBM z Systems Marketing, Redondo Beach, CA USA: Launch of the IBM z13 Jan 2015
SILVER STEVIE WINNERS:
gyro, Denver, CO, USA: gyro: WOW! Ultra and Gary Tutor
ZIEHL-ABEGG, Kuenzelsau, Germany: ZIEHL-ABEGG's 2015 Product Launch Campaign - David versus Goliath
BRONZE STEVIE WINNERS:
Decision Resources Group, Burlington, MA USA: Country Archetypes/GMAS: Global Campaign
Turkiye Is Bankasi, Istanbul, Turkey: Isbank's the Card of Cinema: “Maximum Card” Campaign

Small-Budget Marketing Campaign of the Year (<$3 million / €5 million)
GOLD STEVIE WINNER:
Green Flag, Bromley, United Kingdom: The Bandwagon Experience: Making Breakdown Cover Fun
SILVER STEVIE WINNERS:
Plasenta Conversation Agency, Istanbul, Turkey: Dogadan - The Payback Time
Stephen Gill Associates, Derby, United Kingdom: Cooling Industry Awareness Campaign
BRONZE STEVIE WINNERS:
AICPA, New York, NY USA: AICPA's 2015 #CPAPOWERED Small Business Campaign
Plasenta Conversation Agency, Istanbul, Turkey: Caramio 1001 Slogans

Viral Marketing Campaign of the Year
GOLD STEVIE WINNER:
Thai Life Insurance Plc, Bangkok, Thailand: Thai Life Insurance - Unsung Hero
SILVER STEVIE WINNER:
Green Flag, Bromley, United Kingdom: The Bandwagon Experience: Making Breakdown Cover Fun
BRONZE STEVIE WINNERS:
Plasenta Conversation Agency, Istanbul, Turkey: Dogadan - The Payback Time
PRIZM, Hong Kong: L’occitane 2014 X’mas campaign – Travelling during the Festive Period

Youth Marketing Campaign of the Year
GOLD STEVIE WINNER:
MSLGROUP, Shanghai, China: Genedigi MSLGROUP's 'Hyundai China: Designing the Future Campaign'
SILVER STEVIE WINNER:
other creative, London, United Kingdom: Creating a world-class youth recruitment strategy, for a world-class firm: How we made JLL’s most successful recruitment campaign ever.
BRONZE STEVIE WINNER:
Plasenta Conversation Agency, Istanbul, Turkey: Caramio 1001 Slogans