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IBM, Armonk, New York, United States: IBM Sales Kickoff Events Go Hybrid!

Company: IBM - Armonk, NY
Nomination Submitted by: IBM Media Lab Team
Company Description: IBM is an American multinational technology corporation headquartered in Armonk, New York and present in over 175 countries. It specializes in computer hardware, middleware, and software, and provides hosting and consulting services in areas ranging from mainframe computers to AI.
Nomination Category: Video Categories
Nomination Sub Category: Internal/Employee Communications
2023 Stevie Winner Nomination Title: IBM Sales Kickoff Events Go Hybrid!
  1. Date this production was first released/publicly viewed:

    In 2023 our IBM SKO (Sales Kickoff) events livestreamed in North and South America on January 18. Similar geo-customized versions livestreamed in Europe-Middle East, Asia Pacfiic and Japan in the 3 subsequent weeks. 

  2. Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

    Total 148 words used.

    Our Quarterly Sales Kickoffs (SKOs) are targeted at IBM sellers and business partners. Every quarter more than 20,000-plus attendees - either virtual or in person - participate in our SKOs. We have four primary objectives for our sales audience:

    • Relationships That Make Impact
    • New Markets and New Growth
    • Client Experiences that Build Confidence and Trust
    • Knowledge, Skills and Excitement for IBM

    We consistently achieve NPS benchmarks of 50+ while delivering to our sales audience the latest GTM strategies and learning from Geo, Product and Sales leadership teams. These NPS benchmarks even surpass all in-person events from 2019. In our SKO1 version earlier this year, we livestreamed from 17 different global cities throughout the experience. We also aim to surprise viewers - whether it's through interactive quiz shows with leading comedic talent or animated parody songs that put a new spin on our sales methodology. Thanks for watching!

  3. Provide the applicable creative and production credits for this nomination:

    IBM Media Lab

    IBM Global Sales Enablement

    Steady Now Productions

Attachments/Videos/Links:
IBM Sales Kickoff Events Go Hybrid!
MP4 IBM_Live_Sales_Learning_Events.mp4