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Chuncheon City Hall, Chuncheon-Si, Gangwon-Do, South Korea: Bomnae Magazine of Chuncheon City Hall

Company: Korea representative
Nomination Submitted by: KCU
Company Description: Bae Seog Bong is the official representative of the Stevie Awards in South Korea.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best House Organ - For Customers (Public Enterprise, Government, Association)
2023 Stevie Winner Nomination Title: Korea 008 Bomnae Magazine of Chuncheon City Hall
  1. How many times was this house organ published since 1 January 2021?
    • Issuance cycle: Monthly
    • Number of copies: 66,000 copies
    • Number of pages: 64~68 pages
    • Staff: public official(total of 4 people for production)
    • Publication history: 30 years(1993~2023), Published No. 390
    • Homepage: bomnae.chuncheon.go.kr
    • Company: Chuncheon City Hall
    • Company Description: Chuncheon City is a city in South Korea with a population of 290,000 people. Located in the scenic natural environment of Gangwon Province, it is known as the pivotal city of Gangwon State. The "Bomnae" magazine published by the city is our city's representative brand and the most popular municipal magazine in the country.
  2. Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

    Total 196 words used.

    The "Bomnae" monthly magazine has been produced and distributed approximately 66,000 copies since 1993,

    We create content and meticulously edit the magazine to reflect the vibrant life of the city and the goals we should aspire to. Unlike other magazines,

    "Bomnae" magazine is created through direct communication with four government officials and 290,000 citizens, without the involvement of a professional production company.

    This is our unique strength, which allows us to produce the highest number of copies and pages among all local governments in the country. Our goal is to collect the actions of individuals, both big and small, that move our city through direct communication with citizens, and to transform them into a positive influence on society.

    We always find inspiration from the spirit and values captured from citizens and beautifully express them through visual arts. Currently, "Bomnae" magazine has become the most popular municipal magazine in South Korea. Through the International Business Awards, we hope to validate our city's unique and original magazine, which is being created together with our citizens, and create another symbol of recognition.

    You can get more information to visit the "Bomnae" website at bomnae.chuncheon.go.kr. 

  3. Provide the applicable creative and production credits for this entry:
    • Publisher :(Deputy Mayor of Chuncheon City Hall) Lee Changwoo
    • Editorial Director : (Chuncheon City Hall Communication Officer) Kim Mi-ae
    • Writing Editor : (Public official) Han Sooji, Han Haejin
    • Design Editor : (Public official) Lim Yunseon
Attachments/Videos/Links:
Korea 008 Bomnae Magazine of Chuncheon City Hall
URL June Issue of Bomnae magazine 2023
URL July Issue of Bomnae magazine 2023
URL "Bomnae" website
URL May Issue of Bomnae magazine 2023
PDF Bomnae_magazine_for_IBA_2023.pdf