Company: Ayala Land, Inc., Makati City, Philippines
Company Description: Ayala Land is the Philippines’ leading developer of sustainable estates, offering a diverse mix of properties such as residential, retail, office, hotels, and leisure developments, that support nation-building. The company was established in 1988 as the real estate arm of Ayala Corporation. Today, Ayala Land has a total of 20 sustainable estates and is present in 55 key growth centers nationwide.
Nomination Category: Video Categories
Nomination Sub Category: Corporate Overview
 Nomination Title: Possibilities: Ayala Land, Forging Ahead With You, For You
- Date this production was first released/publicly viewed:
September 30, 2022
- Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
Total 193 words used.
In celebration of its 34th anniversary, Ayala Land launched a campaign to show how it has touched the lives of Filipinos all over the country . The first key component of the campaign is a video that tells the story of how Ayala Land forges ahead with the signs of the times while staying true to its vision and mission – to enhance land and enrich lives for more people by turning land into progressive developments that enable communities to realize their full potential. With 34 years of experience as a full-line property developer and close to a hundred years since its parent company Ayala Corporation started property development, Ayala Land is a true visionary in transforming raw land into thriving communities. For almost three and a half decades, Ayala Land has continuously responded to consumer and market needs. Looking ahead at full speed, it strengthens its current products and services while venturing into new and complementary business lines, to serve and add value to more areas across the country and contribute to the nation’s progress.
The video was posted across all social media assets of Ayala Land and garnered over 3 million views.
- Provide the applicable creative and production credits for this entry:
Ayala Land Corporate Brand Marketing Group - Christine Roa and Sharon Vital
| Attachments/Videos/Links: |
|---|
|
