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Bertelsmann SE & Co. KGaA, Gütersloh, Nordrhein-Westfalen, Germany: Bertelsmann Annual Report 2022

Company: Bertelsmann SE & Co. KGaA, Gütersloh, Germany
Company Description: Bertelsmann is an international media company encompassing television, book publishing, magazine publishing, media services, and media clubs in more than 50 countries. Bertelsmann’s claim is to inspire people around the world with first-class media and communications offerings – entertainment, information and services – and occupy leading positions in its respective markets.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best Annual Report - Privately-Owned Companies
2023 Stevie Winner Nomination Title: Bertelsmann Annual Report 2022
  1. Date this annual report was first distributed:

    March 30, 2023

  2. Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

    Total 200 words used.

    Bertelsmann’s Annual Report 2022 revolves around the strategy and growth dynamics within the Group. Under the heading “Boost – The Next Level,” the annual report provides an insight into the progress the Group made on strategy execution during the past financial year. Growth is the topic at the center of the report, so it continues last year’s focus in terms of both optics and content. Both the central idea ‘Boost – The Next Level’ and its creative implementation in the image section make it clear that our growth strategy continues very successful and is leading to progress across all divisions. The various highlights in the annual report are supplemented by numerous interactive features such as videos, audio samples, and links. Animations in a design of colorful squares form the key graphic element of the Annual Report 2022. These dynamic animations, found at various points in the interactive online report, illustrate that Bertelsmann is successfully taking its growth strategy to the next level. The numerous photo motifs in the report also contribute to Bertelsmann’s dynamic image. The Annual Report consists of separate image and financial sections. Bertelsmann Investments’ holdings in various start-ups and activities in new markets are also spotlighted.

  3. Provide the applicable creative and production credits for this entry:

    Publisher: Bertelsmann SE & Co. KGaA Carl-Bertelsmann-Straße 270 33311 Gütersloh, Germany;

    Responsible: Karin Schlautmann Executive Vice President Corporate Communications of Bertelsmann SE & Co. KGaA;

    Project management: Simone Fratczak Bertelsmann SE & Co. KGaA Media Relations; Partners:

    Design and Production: Territory GmbH, Gütersloh;

    Technical Implementation Online Report: EQS Group AG, Munich;

    Visualization: Tobias Haucke, Jörgen Engdahl, Cologne

Attachments/Videos/Links:
Bertelsmann Annual Report 2022
PDF Bertelsmann_AR2022_Online_Information.pdf
MP4 TRAILER_16_9_EN.mp4
MP4 Ankuendigung_Online_GB_en_1200x1200px.mp4
PNG EN_ScreensOnDevices.png
URL Bertelsmann Online Annual Report 2022