App Awards Categories

These categories recognize excellence in mobile websites and apps.    
   Nominations that won in the 2024 IBAs may be resubmitted for consideration in the 2025 IBAs.  If they have been updated with recent achievements they may be submitted to the same categories in which they won.  If they have not been updated they must be submitted to categories different from those in which they won.

Information to be submitted online for entries in these categories in the 2025 competition include

  An essay of up to 200 words describing the mobile site or app's purpose and results to date

  The mobile site or app itself, in the form of a demonstration video of up to three (3) minutes in length.  You must attach the video to your entry through our attachment/link uploading tool

  Optionally, you may list creative and production credits for your site or app - a list of the people and organizations that contribute to its development

P55. Arts & Culture
P56. Business/Government
P57. Education & Reference
P58. Entertainment
P59. Events
P60. Experimental & Innovation
P61. Family & Kids
P62. Fashion & Beauty
P63. Financial Services / Banking
P64. Fitness & Recreation
P65. Food & Drink
P66. Games
P67. Guides/Ratings/Reviews
P68. Health & Wellness
P69. HR & Employee Experience
P70. Integrated Mobile Experience
P71. Learning & Education
P72. Lifestyle
P73. Magazine / Editorial
P74. Marketing
P75. Messaging
P76. Music
P77. News
P78. Productivity
P79. Professional Services
P80. Public Service & Activism
P81. Real Estate
P82. School / University
P83. Shopping
P84. Social
P85. Sports
P86. Training
P87. Travel
P88. Utilities & Services
P89. Best Mobile App for Social Good (new for 2025): recognizes mobile applications focused on addressing societal issues such as healthcare, education, or community support.
P90. Best Mobile-First E-Commerce Experience (new for 2025): celebrates apps or mobile sites providing seamless shopping experiences, from browsing to checkout.
P91. Best User Experience
P92. Best Use of AI & Machine Learning
P93. Best Use of Augmented Reality
P94. Best Use of Generative AI Technology 
P95. Excellence in Accessibility (new for 2025): recognizes mobile apps or sites ensuring inclusivity for users with disabilities.
P96. Most Innovative Use of Mobile Technology (new for 2025): honors apps or sites leveraging cutting-edge technologies like AR, AI, or blockchain for enhanced user experiences.