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Marketing Awards Category Winners

2018 Marketing Awards Category Stevie® Award Winners

The following are Stevie Award winners in The 2018 International Business Awards®. The awards will be presented during a gala event in London, United Kingdom on Saturday, 20 October. Tickets are now on sale.

Brand Experience of the Year - Business-to-Business
GOLD STEVIE® WINNER:
Vodafone Turkey, Istanbul, Turkey: Vodafone Red Business Office Journey Campaign
BRONZE STEVIE® WINNERS:
The XD Agency, Atlanta, GA USA: TradeRev Move Metal
Ulled Asociados C.R.P. S.A., Barcelona, Spain: Dekear, the new concept to enjoy home

Brand Experience of the Year - Consumer
GOLD STEVIE® WINNER:
Wharf China Estates Limited, Chengdu, China: “All IN Here” – realizing Chengdu IFS’ fashion leadership in China
SILVER STEVIE® WINNERS:
Lycored, Orange, NJ USA: Lycored's #rethinkbeautiful & Good in Bloom
MASTER FOR YOU, Barcelona, Spain: The Macallan Time Captured
Ortigas & Company, Pasig, Philippines: The Estancia Vast Imaginarium: A magical journey for the imagination
BRONZE STEVIE® WINNERS:
Hilltown Shopping Center, Istanbul, Turkey: Grand Opening of Hilltown Shopping Center
Palladium Atasehir Shopping Centre, Istanbul, Turkey: Coffee Days
The Land Of Legends, Antalya, Turkey: Boat Parade Show
Westpark Outlet Shopping Center, Izmir, Turkey: Westpark Colored by Kids

Branded Content Campaign of the Year
GOLD STEVIE® WINNER:
Turkish Economy Bank, Istanbul, Turkey: BNP Paribas TEB Tennis Stars Branded Snapchat Lens
SILVER STEVIE® WINNERS:
Baedal Minjok, Seoul, South Korea: Adventure of Baedal Minjok – Delivery of the restaurant food
CEFIC, Istanbul, Turkey: Cefic - Children's Language Dictionary
Magnet20, Istanbul, Turkey: GSK Turkey: Is There Anything Wrong With Me, Am I Bipolar or What?
sahibinden.com, Istanbul, Turkey: sahibinden: Warm home for all
BRONZE STEVIE® WINNERS:
Akbank & TBWA, Istanbul, Turkey: Akbank - Father's Day Campaign - Daddy Bank
Magnet20, Istanbul, Turkey: GSK Turkey: Antibiotic Resistance
Multiópticas, Colmenar Viejo, Spain: Multiópticas 'Miradas'
PRIZM, Hong Kong: CMHK Local Brand Rejuvenation Campaign

Branded Utility of the Year
GOLD STEVIE® WINNER:
Hutchison Telecommunications (HK) Ltd, Hong Kong: 3 Hong Kong - Fun Sharing Data Campaign
BRONZE STEVIE® WINNER:
Hutchison Telecommunications (HK) Ltd, Hong Kong: 3 Hong Kong : Cross-Month and Auto-Refill Top-up Data services

Engaged Community of the Year
GOLD STEVIE® WINNER:
NBCUniversal, New York, NY, USA: State Farm & TODAY: Neighbors Helping Neighbors 2018
SILVER STEVIE® WINNERS:
Jet Istanbul, Istanbul, Turkey: #FILMOLSUN User Generated Short Movie Contest at AkbankSanat Instagram
Turk Telekom, Istanbul, Turkey: Turk Telekom's Now This Is Your Time! Program for Women
VakifBank, Istanbul, Turkey: VakifBank Transformation Event Series
BRONZE STEVIE® WINNERS:
4129Grey, Istanbul, Turkey: Art is for sharing and enjoying
DHL Express Sub Saharan Africa, Cape Town, Western Cape, South Africa: DHL Africa on Facebook
LLORENTE & CUENCA, Madrid, Spain: Estrada Fora
Lycored, Orange, NJ, USA: Lycored's #rethinkbeautiful & Good in Bloom
Tatu Creative Studios, Istanbul, Turkey: Nestlê Community Management Project
Zorlu Center, Istanbul, Turkey: Zorlu Center Square Floor Activities

Marketing Campaign of the Year - Automotive - Vehicles
GOLD STEVIE® WINNER:
GXEVER, Beijing, China: GXEVER Company's 2017 New Product Marketing Campaign: Their Car-INFINITI QX30 Polar Night Edition
SILVER STEVIE® WINNER:
Kia Motors Corporation, Seoul, South Korea: City Adventure Campaign for 2017 Picanto Launch
BRONZE STEVIE® WINNERS:
C-4 Analytics, Saugus, MA USA: Nissan Conquest Platform
dsm group, Istanbul, Turkey: Dacia Duster's 2018 New Product Marketing Campaign
Guinness World Records, Beijing, China: Saic Motor's new car model launch marketing campaign
GXEVER, Beijing, China: GXEVER Company's 2017 New Product Marketing Campaign: Changan Onstyle: Turning Employees into Advocates; Media into Fans; and Consumers into Influencers

Marketing Campaign of the Year - Beverages - Alcohol
GOLD STEVIE® WINNER:
MASTER FOR YOU, Barcelona, Spain: The Macallan Time Captured

Marketing Campaign of the Year - Corporate Reputation / Professional Services
GOLD STEVIE® WINNER:
other, London, United Kingdom: Philip Morris Makes a New Year's Resolution to Give Up Cigarettes
BRONZE STEVIE® WINNERS:
Akbank & TBWA, Istanbul, Turkey: Akbank - 70th year Celebration - We're 70 Campaign
Capitol Shopping Center, Istanbul, Turkey: Capitol Has Changed A Lot, Now It is Your Turn

Marketing Campaign of the Year - Culture & The Arts
GOLD STEVIE® WINNER:
Kipa Shopping Center, Izmir, Turkey: 4th Kipa Puppet Festival
BRONZE STEVIE® WINNERS:
Izmir Optimum Shopping Center, Izmir, Turkey: Movie Galas
Malatyapark Shopping Centre, Malatya, Turkey: Everybody Will See A Movie In Malatya
Mavibahce Shopping Center, Izmir, Turkey: JazzFest
Palm City Mersin Shopping Center, Mersin, Turkey: Traditional Children's Games Festival

Marketing Campaign of the Year - Electronics
GOLD STEVIE® WINNER:
GXEVER, Beijing, China: GXEVER Company's 2017 New Product Marketing Campaign: Making the nova 2s into a Superstar the Post-Millennial Way

Marketing Campaign of the Year - Entertainment & Sports
GOLD STEVIE® WINNER:
Ministry of Youth and Sports Affairs, Manama, Kingdom of Bahrain: Ministry of Youth and Sports Affairs 1000 Steps to Peace Marketing Campaign
SILVER STEVIE® WINNERS:
CHAI Communication, Seoul, South Korea: DC Unchained Launching Campaign
Tick Tock Boom Digital Agency, Istanbul, Turkey: #TenisBiziz (#WeAreTennis)
BRONZE STEVIE® WINNERS:
Akyasam Yönetim Hizmetleri A.S., Istanbul, Turkey: Akbati Race
Kabam, Vancouver, BC, Canada: Kabam’s Marvel Contest of Champions – Celebrity Champion Challenges

Marketing Campaign of the Year - Fashion & Style
GOLD STEVIE® WINNER:
Switching-Time, Shanghai, China: PUMA inspires Chinese women to dance without fear
SILVER STEVIE® WINNER:
Solantu, Ciudad de Buenos Aires, Argentina: Timeless sophistication and sustainable luxury

Marketing Campaign of the Year - Financial Cards
GOLD STEVIE® WINNER:
Akbank & TBWA, Istanbul, Turkey: Akbank - Axess Card - Axess Mobile Application
BRONZE STEVIE® WINNER:
PSP Pharma Ltd , Tbilisi, Georgia: PSP reward's card anniversary campaign of 2017

Marketing Campaign of the Year - Financial Products & Services
GOLD STEVIE® WINNER:
Motilal Oswal Financial Services Ltd, Mumbai, India: The Equity Investing Experts
BRONZE STEVIE® WINNERS:
Akbank & TBWA, Istanbul, Turkey: Akbank is at the heart of life - Campaign
THINK KONG, Warszawa, Poland: ‘Finances After Hours’ content marketing campaign

Marketing Campaign of the Year - Healthcare - Disease Education & Awareness
GOLD STEVIE® WINNER:
Magnet20, Istanbul, Turkey: GSK Turkey: Grandfather, Why is Your Voice So Horrible? - COPD Awareness
BRONZE STEVIE® WINNER:
Magnet20, Istanbul, Turkey: GSK Turkey: The Best Feeling Ever - BPH Awareness Campaign

Marketing Campaign of the Year - Healthcare - Over the Counter (OTC)
GOLD STEVIE® WINNER:
Guju Pharm Co., Ltd., Hwasung, South Korea: Guju Pharm's LC Vitam

Marketing Campaign of the Year - Healthcare - Prescription (Rx)
GOLD STEVIE® WINNER:
Pfizer, Inc. New York, NY USA: Pfizer Projection Animation Campaign ACR 2017
BRONZE STEVIE® WINNER:
Ajans Digital, Istanbul, Turkey: Ajans Digital 2018 Senses on Skin, Marks on Soul

Marketing Campaign of the Year - Healthcare - Services
GOLD STEVIE® WINNER:
Magnet20, Istanbul, Turkey: GSK Turkey: Antibiotic Resistance

Marketing Campaign of the Year - Insurance
GOLD STEVIE® WINNER:
AXA Sigorta, Istanbul, Turkey: “If there is a problem, The Solution is AXA!”
SILVER STEVIE® WINNER:
RSA Canada, Toronto, ON, Canada: RSA Gets Personal
BRONZE STEVIE® WINNERS:
Johnson Inc., Richmond Hill, ON, Canada: The 15K Giveaway Campaign
RSA Canada, Toronto, ON, Canada: RSA Better Together
RSA Canada, Toronto, ON, Canada: RSA Pro™

Marketing Campaign of the Year - Internet / Telecom
GOLD STEVIE® WINNER:
Ooredoo Group, Doha, Qatar: Ooredoo Group Enjoy the Internet
SILVER STEVIE® WINNER:
PRIZM, Hong Kong: CMHK Local Brand Rejuvenation Campaign
BRONZE STEVIE® WINNERS:
Digital Realty, San Francisco, CA USA: Digital Realty’s 2017 Connected Campus – The One Solution You Will Ever Need
Hutchison Telecommunications (Hong Kong) Limited (3HK), Hong Kong: 3GAMER - 3 Hong Kong

Marketing Campaign of the Year - Leisure Products & Services
GOLD STEVIE® WINNER:
Switching-Time, Shanghai, China: PUMA inspires Chinese women to dance without fear

Marketing Campaign of the Year - Real Estate
GOLD STEVIE® WINNER:
Avida Land Corp., Taguig City, Metro Manila, Philippines: Choose To Move Campaign
SILVER STEVIE® WINNER:
Ortigas & Company, Pasig, Philippines: The First Christmas Street Light Musical Tunnel in the Philippines by Ortigas East
BRONZE STEVIE® WINNERS:
Ege Perla, Izmir, Turkey: EGE PERLA: Aegean Footprint
Malatyapark Shopping Centre, Malatya, Turkey: Everybody Will See A Movie In Malatya

Marketing Campaign of the Year - Retail
GOLD STEVIE® WINNER:
Wharf China Estates Limited, Chengdu, China: We're All Smurfs!
SILVER STEVIE® WINNER:
Ortigas & Company, Pasig, Philippines: The Estancia Vast Imaginarium: A magical journey for the imagination
BRONZE STEVIE® WINNERS:
Garden of Words, Warsaw, Poland: Tesco Malls – Brand Image campaign A close neighbor at your reach
Torun Alisveris Merkezleri Yatirim Ve Yönetim A.S., Bursa, Turkey: Korupark Shopping Center 10th Anniversary Celebrations Communications Plan

Marketing Campaign of the Year - Software
GOLD STEVIE® WINNER:
Auvik Networks, Waterloo, ON, Canada: The MSP Nifty Gifty

Marketing Campaign of the Year - Transportation
GOLD STEVIE® WINNER:
CHAI Communication, Seoul, South Korea: ASIANA AIRLINES Frankfurt, Venice, Barcelona Campaign

Marketing Campaign of the Year - Travel / Tourism / Destination
GOLD STEVIE® WINNER:
Telkom Indonesia, Jakarta, Indonesia: Disruptive Big Data Utilization for Indonesia Tourism Promotion

Marketing Department of the Year
GOLD STEVIE® WINNER:
Globalization Partners, Boston, MA USA: Globalization Partners Marketing
SILVER STEVIE® WINNER:
Jeunesse Global, Lake Mary, FL USA: Jeunesse Marketing Keeps Pace with Record-Breaking Sales
BRONZE STEVIE® WINNERS:
Auvik Networks, Waterloo, ON, Canada: The Auvik Networks Marketing Team
sahibinden.com, Istanbul, Turkey: sahibinden.com Marketing Department

Marketing Executive of the Year
GOLD STEVIE® WINNER:
Cisco, San Jose, CA USA: Boon Lai, VP, Cisco Collaboration: Leading a sea change in the way marketers think and work
SILVER STEVIE® WINNERS:
sahibinden.com, Istanbul, Turkey: Bogaç Göncü, Chief Marketing Officer
Sykes Enterprises, Incorporated, Tampa, FL USA: Eileen Canady, Senior Vice President of Global Marketing
BRONZE STEVIE® WINNERS:
Campaigner Email Marketing, Ottawa, ON, Canada: Seamas Egan, Director of Sales & Marketing
InMoment, Salt Lake City, UT USA: Kristi Knight, CMO
Jeunesse Global, Lake Mary, FL USA: Jeunesse® CMO Mark Patterson: Commanding a Broad Team to Corner the Marketing Market
PT Petrokimia Gresik, Gresik, Indonesia: Meinu Sadariyo, Marketing Director
WP Engine, Austin, TX USA: Mary Ellen Dugan, CMO

Marketing Team of the Year
GOLD STEVIE® WINNER:
RSA Canada, Toronto, ON, Canada: RSA Insurance's Canadian Marketing & Communications Team
SILVER STEVIE® WINNER:
Mercer Australia, Melbourne, VIC Australia: Mercer's B2B Marketing Team
BRONZE STEVIE® WINNERS:
Campaigner Email Marketing, Ottawa, ON, Canada: Campaigner Marketing Team
Keysight Technologies, Santa Rosa, CA USA: Keysight Global Marketing
SAP, Walldorf, Germany: Social Selling at SAP

Mobile Marketing Campaign of the Year
GOLD STEVIE® WINNER:
GXEVER, Beijing, China: GXEVER Company's 2017 Mobile Marketing Campaign: Making the nova 2s into a Superstar the Post-Millennial Way
SILVER STEVIE® WINNERS:
PRIZM, Hong Kong: CMHK Local Brand Rejuvenation Campaign
Vodafone Turkey, Istanbul, Turkey: Vodafone “#BanaNeVar” (#What’sInItForMe) Campaign

New Product or Service Introduction of the Year
GOLD STEVIE® WINNER:
Ronesans Real Estate and Property Management, Istanbul, Turkey: Customer Satisfaction System

Online Marketing Campaign of the Year
GOLD STEVIE® WINNER:
Thai Life Insurance Plc., Bangkok, Thailand: Thai Life Insurance – Online Recruitment
SILVER STEVIE® WINNER:
PRIZM, Hong Kong: CMHK Local Brand Rejuvenation Campaign
BRONZE STEVIE® WINNERS:
Akbank & TBWA, Istanbul, Turkey: Akbank Investment Services - Weddings on Instagram
CEFIC, Istanbul, Turkey: Cefic - Children's Language Dictionary
Korea Sports Promotion Foundation Cycle and Motorboat Racing Association. Seoul, South Korea: “Support the dreams of youth in Korea”, Campaign “OPEN STAGE”
Opporty, New York, NY USA: Opporty Marketing Campaign
Telkom Indonesia, Jakarta, Indonesia: Integrated Digital Marketing to Boost Leads Generation & Sales Opportunities

Re-Branding / Brand Renovation of the Year
GOLD STEVIE® WINNER:
M Partners Ltd, South Godstone, Surrey, United Kingdom: Real cost of ownership
SILVER STEVIE® WINNER:
Cisco, San Jose, CA USA: Cisco Webex - The future of collaboration campaign featuring Millie Bobby Brown
BRONZE STEVIE® WINNERS:
Colquimica Adhesives, Porto, Portugal: Colquimica Adhesives Company's 2018 Product Campaign
GXEVER, Beijing, China: GXEVER Company's 2017 Product Campaign: Changan Onstyle: Turning Employees into Advocates; Media into Fans; and Consumers into Influencers
HGC Global Communications Limited, Hong Kong, China: Volvo Ocean Race Hong Kong Stopover
KoçSistem Bilgi ve IletiSim Hizmetleri A.S., Istanbul, Turkey: Discover the Future Re-Branding
Magnet20, Istanbul, Turkey: GSK Turkey: Is There Anything Wrong With Me, Am I Bipolar or What?
Ortigas & Company, Pasig, Philippines: The First Christmas Street Light Musical Tunnel in the Philippines by Ortigas East
Polpharma, Warsaw, Poland: Unmistakably Polpharma

Small-Budget Marketing Campaign of the Year (<$3 million / €5 million)
GOLD STEVIE® WINNER:
GXEVER, Beijing, China: GXEVER Company's 2017 Guerilla Marketing Campaign: Their Car-INFINITI QX30 Polar Night Edition
SILVER STEVIE® WINNERS:
Carousel Shopping & Recreation Center, Istanbul. Turkey: My Carousel Memories
Mercer Australia, Melbourne, VIC Australia: Mercer's Be Part of Something Bigger
BRONZE STEVIE® WINNERS:
Akbank & TBWA, Istanbul, Turkey: Akbank Investment Services - Weddings on Instagram
Hutchison Telecommunications (HK) Ltd, Hong Kong: 3 Hong Kong: Fun Sharing Data Campaign
Magnet20, Istanbul, Turkey: GSK Turkey: The Best Feeling Ever - BPH Awareness Campaign
Mavibahce Shopping Center, Izmir, Turkey: JazzFest
Palladium Antakya Shopping Center, Antakya. Turkey: Palladium TV

Viral Marketing Campaign of the Year
GOLD STEVIE® WINNER:
Thai Life Insurance Plc., Bangkok, Thailand: Thai Life Insurance – #TreasureEveryOpportunity
SILVER STEVIE® WINNER:
Ooredoo Tunisia, Tunis, Tunisia: Ooredoo Tunisia Migalo
BRONZE STEVIE® WINNERS:
Korea Sports Promotion Foundation Cycle and Motorboat Racing Association. Seoul, South Korea: “Support the dreams of youth in Korea”, Campaign "OPEN STAGE"
PRIZM, Hong Kong: CMHK Local Brand Rejuvenation Campaign

Youth Marketing Campaign of the Year
GOLD STEVIE® WINNER:
CEFIC, Istanbul, Turkey: Cefic - Scent of a Mother
SILVER STEVIE® WINNER:
GXEVER, Beijing, China: GXEVER Company's Youth Marketing Campaign: Making the nova 2s into a Superstar the Post-Millennial Way
Korea Sports Promotion Foundation Cycle and Motorboat Racing Association. Seoul, South Korea: “Support the dreams of youth in Korea”, Campaign "OPEN STAGE"
BRONZE STEVIE® WINNERS:
Eczacibasi Consumer Products, Istanbul, Turkey: ‘Attracting Youth for a Win-Win Relationship’