Company: Treeline, Incorporated, Wakefield, MA
Company Description: Treeline, Inc. is one of the fastest growing sales search firms in the Northeast. Treeline was founded in 2001 and set out to revolutionize the sales recruiting industry. Treeline created DADOMATCH, a technology that helps hiring managers streamline the recruiting process, allowing companies to hire top sales talent faster and with less cost.
Nomination Category: Business Development Awards Categories
Nomination Sub Category: Business Development Achievement of the Year - Technology Industries

Nomination Title: Treeline Business Development Achievement of the Year-Technology

Tell the story about this organization's business development achievements since the beginning of July 2013 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Since 2013, Treeline has experienced both change and growth. Treeline has always been renowned for its best-in-class contingency service as a sales recruiter leader, but when the economy changed, Treeline developed its own software called DADOMATCH.

DADOMATCH has actually revolutionized Treeline’s business development efforts. DADOMATCH has increased the overall efficiency of the company and has become the engine for Treeline’s traffic. When Treeline decided to develop its own software it ultimately changed the way Treeline operated.

This new technology enables Treeline to handle the overwhelming amount of candidate traffic while allowing the company to grow and hit revenue goals even when company headcount does not meet same growth objectives. It has automated the process in such a way that Treeline is able to manage the traffic flow and effectively qualify clients and candidates while minimizing outbound prospecting efforts. DADOMATCH has changed the way Treeline and the sales recruiting landscape operate enabling the company to hit unmatched growth.

Treeline’s mission since its launch in 2001 has been to be the number one sales recruiting firm in the country, with a strong focus on helping companies find top sales talent and sales professionals find great new opportunities.

In 2013 Treeline launched a new recruiting service using DADOMATCH technology to help companies hire faster and with less cost. The new SaaS solution is called Sourcing as a Service.

This solution has not only changed the sales recruiting industry, but from 2013 to 2014, this service grew at 191%. Treeline’s new SaaS solution uses Treeline’s own technology, DADOMATCH, and fuses it with Treeline’s world class recruiting services.

When the economy shifted in 2008, Treeline invested its funds into the development of a new software application to help companies hire. Recruiting has always been a people-first industry, but in order to gain competitive edge in a changing economy, Treeline knew software and technology would be the game changer and would help pave the way in a technology-centric world. This service drives the relevant and qualified candidate traffic to a company’s job posting. It reduces the time and cost involved in the hiring process, eliminates the job board guessing game, and is specific to the sales industry.

Company growth is generally a result of revenue generated by the sales team, and Treeline understands how critical a strong sales team is to a company’s health. When companies and job seekers use the Treeline DADOMATCH platform, they are provided with the ability to work with a dedicated Treeline Consultant.

Candidates trust Treeline and can search for jobs confidentially with their DADOMATCH accounts while having a Treeline Consultant there to advise them and help them advance their careers both professionally and financially. And for clients, the DADOMATCH platform makes it easy to manage the candidate pipeline. When companies choose Treeline, they are given a dedicated account manager and the ability to receive qualified candidates with DADOMATCH profiles. Sourcing as a Service combines the strength and speed of technology and the human element of recruiting to deliver results. It is because of DADOMATCH’s inbound marketing and business development capabilities that Treeline has been able to grow and offer a service that has had nearly a 100% success rate.

In 2014, on the contingency side, Treeline only had 2 fallout placements which is the lowest rate in the company’s history. And from 2013 to 2014, over 92% of Treeline’s SaaS clients made a hire and over 77% of those clients made multiple hires. By creating an in-house software, DADOMATCH, has enhanced and changed the way sales recruiting is done, ultimately scaling Treeline at a double digit growth rate.

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