Sales Individual & Business Development Awards Final Judges


Jackie CoffeyJackie Coffey, CHIE, Vice President, Telemarketing
GuideWell Connect, Jacksonville, Florida

As Vice President of Telemarketing, Jackie Coffey is responsible for the overall direct-to-consumer telesales capability serving numerous clients in the health care vertical for GuideWell Connect. Coffey leads the multi-channel sales contact center specializing in new acquisition, welcome programs and retention for Medicare, Under 65, small group, and ancillary products.

Prior to GuideWell Connect, Jackie worked with Florida Blue for 22 years holding leadership positions in sales, marketing, and communications with Florida Blue. Before Florida Blue, Jackie held advertising and marketing positions with Shepherd Advertising Group, Mease Hospital, and other health care companies.

Coffey holds a Bachelor of Arts in Communications from the University of Tampa, and she is a Certified Call Center Manager through Purdue University’s College of Call Center Excellence. Coffey is a Certified Health Insurance Executive (CHIE) and a 2013-14 graduate of the Executive Leadership Program sponsored by America’s Health Insurance Plans. In The 2014 International Business Awards, Jackie won the Bronze Stevie Award for Executive of the Year–Health Products & Services.


Von Conley, Director of Operations Sales and Marketing
Orange Lake Resorts, Kissimmee, Florida, USA

Caroline Edwards, Consumer Information Centers Product Manager
Blue Cross/Blue Shield of Tennessee, Chattanooga, Tennessee

Heisha Freeman, Executive Vice President, Sales & Marketing
The Move Management Center, Dallas, Texas, USA

Stephen Giersch, Director Instructional Design
Marriott Vacations Worldwide, Orlando, Florida, USA

Tara Griffin, Senior Solutions Consultant
Genesys, Flagler Beach, Florida, USA

Jim Iyoob, EVP Customer Experience
Etech Global Services, Nacogdoches, Texas, USA

Mark Lazzara, Managing Partner
BOP Partners LLC, Alpharetta, Georgia, USA

Sharon Metzung, Publications & Graphics Manager
Lake Metroparks, Concord Township, Ohio, USA

Amy Novak, Senior Consultant
BenchmarkPortal, Santa Barbara, California, USA

Toni Roberts, Vice President, Customer Service & Operations
Delta Dental of Michigan, Ohio & Indiana, Farmington Hills, Michigan, USA

Scott Schnaars, Vice President, Sales
Dynamic Signal, San Bruno, California, USA