PR Awards Winners

2014 Communications & Public Relations Awards Category Stevie® Award Winners

The following nominees were named Stevie Award winners in The 2014 International Business Awards. The awards were presented during a gala banquet in Paris, France on 10 October.

Public Relations Agency of the Year (Asia, Australia and New Zealand)
GOLD STEVIE WINNER:
Strategic Public Relations Group, Hong Kong, China: Get Results with SPRG
SILVER STEVIE WINNER:
Edelman Indonesia, Jakarta, Indonesia: Edelman Indonesia

Public Relations Agency of the Year in Asia (China, Japan and Korea)
GOLD STEVIE WINNER:
Weber Shandwick, China, Beijing, China: Leading forward: 20 years in China
SILVER STEVIE WINNER:
Strategic Public Relations Group, Hong Kong, China: Get Results with SPRG
BRONZE STEVIE WINNERS:
Ed Bernays, Beijing, China : Ed Bernays' PR innovation - an integration of traditional media with the advancement of mobile technology
Weber Shandwick Korea, Seoul, South Korea: The Growth of Weber Shandwick Korea

Public Relations Agency of the Year in Canada and the U.S.A.
GOLD STEVIE WINNER:
North Strategic, Toronto, ON Canada: North Strategic
SILVER STEVIE WINNER:
MWW, East Rutherford, NJ USA: Making MWW Matter More
BRONZE STEVIE WINNERS:
3A/Worldwide, Miami, FL USA: 3A/Worldwide
SmartMark Communications, LLC, Newtown, PA USA: A Public Relations Firm with a Mission: Helping the World Understand the Impact of Technology on the Consumer

Public Relations Agency of the Year in Europe
GOLD STEVIE WINNER:
LLORENTE & CUENCA, Madrid, Spain: LLORENTE & CUENCA: Innovation in our DNA
SILVER STEVIE WINNER:
Say Communications, London, United Kingdom: Say Communications Limited
BRONZE STEVIE WINNER:
M3 Communications Group, Inc. Sofia, Bulgaria: M3 Communications Group, Inc.: 20 years outstanding performance

Public Relations Agency of the Year In Mexico, Central and South America
GOLD STEVIE WINNER:
LLORENTE & CUENCA, Madrid Spain: LLORENTE & CUENCA: Your communication partner in Latin America
BRONZE STEVIE WINNER:
Imagem Corporativa, Sao Paulo, Brazil: A challenging year in Brazil

Public Relations Agency of the Year in the Middle East and Africa
GOLD STEVIE WINNER:
ASDA'A Burson-Marsteller, Dubai, United Arab Emirates: ASDA'A Burson-Marsteller
SILVER STEVIE WINNER:
TRACCS, Dubai, United Arab Emirates: No One Knows MENA Like We Do
BRONZE STEVIE WINNER:
PR Phenomenal, Jeddah, Saudi Arabia: Phenomenal PR & Event Agency

Communications Department of the Year
GOLD STEVIE WINNER:
AECOM, New York, NY USA: AECOM Technology Corporation Communications Department
SILVER STEVIE WINNER:
Bankrate, Inc., New York, NY USA: Educating Consumers About Personal Finance
BRONZE STEVIE WINNER:
Resorts World at Sentosa Pte Ltd, Singapore: Positioning Resorts World Sentosa as the ultimate destination resort in Asia

Communications Team of the Year
GOLD STEVIE WINNER:
Supreme Court Of Korea, Seoul, South Korea: National Court Administration
SILVER STEVIE WINNER:
Weber Shandwick, London, United Kingdom: Weber Shandwick Technology
BRONZE STEVIE WINNERS:
Edelman Indonesia, Jakarta, Indonesia: EU’s Study in Europe Video Advertisement
Freelancer.com, Sydney, Australia: Freelancer.com corporate Communications and investor relations team

Communications, Investor Relations, or PR Executive of the Year
GOLD STEVIE WINNER:
MWW, East Rutherford, NJ USA: Michael W. Kempner, President, Founder & CEO
SILVER STEVIE WINNER:
PayPal, San Jose, CA USA: Christina Smedley, VP of Global Brand and Communications, PayPal

Communications or PR Campaign/Program of the Year - Arts & Entertainment (new category for 2014)
GOLD STEVIE WINNER:
AKBANK TAS, Istanbul, Turkey: Our Heart Beats For Cinema
SILVER STEVIE WINNERS:
ASDA'A Burson-Marsteller, Dubai, United Arab Emirates: Art Dubai
Jo Su Hee Photo Exhibition, Seoul, South Korea: Jo Su Hee Photo Exhibition 'Group 273-8 #2'
BRONZE STEVIE WINNERS:
ASDA'A Burson-Marsteller, Dubai, United Arab Emirates: Vogue Fashion Dubai Experience 2013
Resorts World at Sentosa Pte Ltd, Singapore: Halloween Horror Nights 3 at Universal Studios Singapore – “Sisters of Evil” unleash their vengeance

Communications or PR Campaign/Program of the Year - Community Relations
GOLD STEVIE WINNER:
MWW, East Rutherford, NJ USA: Making “Stronger than the Storm” A Self Fulfilling Prophecy for NJ Shore Businesses and Communities
SILVER STEVIE WINNERS:
ASDA'A Burson-Marsteller, Dubai, United Arab Emirates: Warriors in Pink Campaign
Honeywell Hometown Solutions, Morristown, NJ USA: Honeywell Humanitarian Relief Fund
Kosovo Energy, Istanbul, Turkey & Kosovo: Kosovo Energy Reduces Unemployment in Kosovo
TRACCS, Dubai, United Arab Emirates: Please Park it Right
BRONZE STEVIE WINNERS:
Anadolu Efes, Istanbul, Turkey: Anadolu Efes' Pioneers Sustainable Tourism in Turkey
Korea Student Aid Foundation, Seoul, South Korea: National Grant PR Campaign
PR Phenomenal, Jeddah, Saudi Arabia: Phenomenal Community services
Samsung Electronics, Ridgefield Park, NJ USA: Solve for Tomorrow – A Brighter Future

Communications or PR Campaign/Program of the Year - Crisis Communications
GOLD STEVIE WINNER:
Dallas/Fort Worth International Airport, DFW Airport, TX USA: December Ice Storm: Social Takes Center Stage
SILVER STEVIE WINNER:
Grupo Máquina PR, São Paulo, Brazil: Little walks and huge issues at shopping malls
BRONZE STEVIE WINNERS:
Globe Telecom, Manila, Philippines: Globe Telecom's Bangon Pinoy: Disaster Relief and Response for Typhoon Haiyan
Ministry of Employment and Labor, Sejong, South Korea: Monthly Magazine 'Naeil'
Practum Consulting, Warsaw, Poland: Sfinks Polska versus the Office of Competition and Consumer Protection
Weber Shandwick, London, United Kingdom: Greenpeace #iceclimb of the Shard

Communications or PR Campaign/Program of the Year - Events & Observances – Asia & Oceania
GOLD STEVIE WINNER:
MSLGROUP, Shanghai, China: MSLGROUP China: Lycra® “Free Your Body, Liberate Your Mind”
SILVER STEVIE WINNER:
Synergy Hill+Knowlton Strategies, Seoul, Korea: Incheon Asian Games Organizing Committee's Overseas PR Roadshow
BRONZE STEVIE WINNER:
MSLGROUP, Shanghai, China: Genedigi MSLGROUP: Beijing Hyundai Storm Edge Along Qinghai-Tibet Line

Communications or PR Campaign/Program of the Year - Events & Observances – Americas
GOLD STEVIE WINNER:
MWW, East Rutherford, NJ USA: The Jersey Shore’s Grand Re-Opening: Ribbon Cutting Ceremony
SILVER STEVIE WINNER:
MWW, East Rutherford, NJ USA: The Warner Sound Captured by Nikon

Communications or PR Campaign/Program of the Year - Events & Observances – Europe
GOLD STEVIE WINNER:
LLORENTE & CUENCA, Madrid, Spain and Maquina de Noticia, Brazil: Embratur: World Cup Pre-Campaign - Brazil 2014
SILVER STEVIE WINNER:
PS Communication Denmark Ltd, Copenhagen, Denmark: Bringing you the world – the launch of the world’s largest ship
BRONZE STEVIE WINNERS:
Akbati Shopping Mall, Istanbul, Turkey: THERE'S LIFE INSIDE
APRA Porter Novelli, Sofia, Bulgaria: A LEGEND COMES TO LIFE
Kanyon, Istanbul, Turkey: Kanyon's 'Locks of Love' Valentine Event

Communications or PR Campaign/Program of the Year - Events & Observances – Middle East
GOLD STEVIE WINNER:
ASDA'A Burson-Marsteller, Dubai, United Arab Emirates: VOGUE FASHION DUBAI EXPERIENCE 2013
SILVER STEVIE WINNER:
ASDA'A Burson-Marsteller, Dubai, United Arab Emirates: Government Summit 2014
BRONZE STEVIE WINNER:
Ooredoo Group, Doha, Qatar: Messi Campaign “Play for Dreams” (Doha)

Communications or PR Campaign/Program of the Year - Global Issues
GOLD STEVIE WINNER:
Dallas/Fort Worth International Airport, DFW Airport, TX USA: DFW International Air Service Development Missions - South America

Communications or PR Campaign/Program of the Year - Internal Communications - The Americas
GOLD STEVIE WINNERS:
AECOM, New York, NY USA: AECOM Health Care Reform and Open Enrollment Communications
MSLGROUP, New York, NY USA: Making Dealer Communications a Two-Way Street: BMW Dealer Direct
SILVER STEVIE WINNER:
State Street, Boston, MA USA: Forces of Change: TED@StateStreet
BRONZE STEVIE WINNER:
Pacific Rubiales, Bogotá, Colombia: Shared value

Communications or PR Campaign/Program of the Year - Internal Communications – All Other Regions
GOLD STEVIE WINNER:
Novartis, Basel, Switzerland and Ruder Finn, New York, NY USA: Long Live Life: Starting a movement through emotional engagement
SILVER STEVIE WINNER:
Vipnet, Zagreb, Croatia: Vipnet’s Corporate Volunteering Program
BRONZE STEVIE WINNERS:
Coca-Cola HBC Romania, Bucharest, Romania: 'Play to Win' Campaign, with IMAGE Public Relations, Bucharest
Korea Gas Safety Corporation, Eumseong-gun, South Korea: ‘Happy KGS’ Webzine

Communications or PR Campaign/Program of the Year - Investor Relations
GOLD STEVIE WINNER:
Strategic Public Relations Group, Hong Kong, China: Setting the Stage for a Retail Pioneer
SILVER STEVIE WINNERS:
PT Perusahaan Gas Negara (Persero) Tbk, Jakarta, Indonesia: PGN's Investor Relations Strategy: Up to the Challenge
Strategic Public Relations Group Limited, Hong Kong, China: A Toast to Success (Magnum Entertainment Group Holdings Limited (“Magnum”)’s Hong Kong IPO project)
BRONZE STEVIE WINNERS:
MWW, East Rutherford, NJ USA: Rebranding and Growing a Newly-Public Company
Quality Systems, Inc., Irvine, CA USA: Quality Systems, Inc.: A 40-Year-Old Healthcare Model Comes of Age
Virtusa Corporation, Westborough, MA USA: Updated Corporate Positioning and Strategy reflected in financial communications to investors and the media; Openness and Transparency into KPIs

Communications or PR Campaign/Program of the Year - Issues Management
GOLD STEVIE WINNER:
MWW, East Rutherford, NJ USA: Making “Stronger than the Storm” A Self Fulfilling Prophecy for NJ Shore Businesses and Communities
SILVER STEVIE WINNERS:
Polpharma Biuro Handlowe, Warsaw, Poland: Pressure for Life
Weber Shandwick, London, United Kingdom: Tokyo 2020
BRONZE STEVIE WINNERS:
CMG GROUP (S) PTE LTD, trading as Weber Shandwick, Singapore: Fit for our National Servicemen, fine for a king – Burgers with real substance
Grupo Máquina PR, São Paulo, Brazil: World Cup Dashboard: Communication in one touch
LLORENTE & CUENCA, Madrid, Spain: Prensa Peruana es Futuro
Strategic Public Relations Group Limited, Hong Kong, China: Magnum Entertainment Group Holdings Limited (“Magnum”)’s Hong Kong IPO project

Communications or PR Campaign/Program of the Year - Low Budget (under $10,000 / € 7500)
GOLD STEVIE WINNER:
Weber Shandwick, London, United Kinghdom: Young’s Seafood: #bemysolemate
SILVER STEVIE WINNER:
MSLGROUP, Shanghai, China: Genedigi MSLGROUP: Shijiebang- Going Old School 2.0
BRONZE STEVIE WINNER:
Kanyon, Istanbul, Turkey: Kanyon's 'Little Black Dress'

Communications or PR Campaign/Program of the Year - Marketing – Business to Business
GOLD STEVIE WINNER:
Good Relations, London, United Kingdom: Good Relations launches Global Airbus Comfort Campaign
SILVER STEVIE WINNER:
DHL Express Sub Saharan Africa , Cape Town, South Africa: Delivering Business Success in Africa
BRONZE STEVIE WINNERS:
Accenture, Chicago, IL USA: Client Success Stories - High Performance Delivered
Millward Brown, London, United Kingdom: AdReaction 2014: Marketing in a Multiscreen World
Village736, Seoul, South Korea: Village736
Weber Shandwick, London, United Kingdom: iStock by Getty Images: Free the Creative

Communications or PR Campaign/Program of the Year - Marketing – Consumer Products – Asia & Oceania
GOLD STEVIE WINNER:
MSLGROUP, Shanghai, China: MSLGROUP in India (Social Hive): Through the Lens - The Rise of Mobile Photography for Sony Xperia Z1
BRONZE STEVIE WINNERS:
Alveo Land - Solstice, Makati, Philippines: Alveo Land Solstice Launch: A home for the new breed of Makati City’s go-getters
DERMAL Korea, Sungnam, South Korea: DERMAL KOREA- WORLD TOUR 1
MSLGROUP, Shanghai, China: 20:20 MSL: BenQ India – Innovation for Eye Care
MSLGROUP, Shanghai, China: Genedigi MSLGROUP: DTWS2 - Putting the “Brand” Back into Brand Ambassador

Communications or PR Campaign/Program of the Year - Marketing – Consumer Products – Americas
GOLD STEVIE WINNER:
Canadian Tire Corporation, Toronto, ON Canada: Only in Canada: The Canadian Tire Ice Truck

Communications or PR Campaign/Program of the Year - Marketing – Consumer Products – Europe
GOLD STEVIE WINNER:
Weber Shandwick, London, United Kingdom: Felix Purina: The Most Irresistible Meow in Belgium
SILVER STEVIE WINNER:
Garanti Bank , Istanbul, Turkey: The Most Targeted Mobile Ad
BRONZE STEVIE WINNERS:
F&H Public Relations, Munich, Germany: Discover The Mystery Of The Pyramids
LLORENTE & CUENCA, Madrid, Spain: Special Post-Surgery Swimwear
Metro Cash & Carry Istanbul, Istanbul, Turkey: Metro's Preserving and Sustaining Turkish Values in Food Production
Unilever South Central Europe, Bucharest, Romania: “The bracelet that brings us together” – reasons to believe in a better Romania

Communications or PR Campaign/Program of the Year - Marketing – Consumer Services
GOLD STEVIE WINNER:
Weber Shandwick, London, United Kingdom: Europ Assistance: The Milan Submarine
SILVER STEVIE WINNERS:
MWW, East Rutherford, NJ USA: The Warner Sound Captured by Nikon
ASDA'A Burson-Marsteller, Dubai, United Arab Emirates: Kit Kat Comedy Break Show
BRONZE STEVIE WINNERS:
LLORENTE & CUENCA, Madrid, Spain: Mastercard: Madrid Is Priceless
LLORENTE & CUENCA, Madrid, Spain: Prensa Peruana es Futuro
PJ Lhuillier Group of Companies, Makati, Philippines: Pera Padalove International Rewards Program

Communications or PR Campaign/Program of the Year - Multicultural
GOLD STEVIE WINNER:
KOA Choir, Seoul, South Korea: Korea Adopted Children Choir

Communications or PR Campaign/Program of the Year - New Product Launch (new category for 2014)
GOLD STEVIE WINNER:
PS Communication Denmark Ltd, Copenhagen, Denmark: Bringing you the world – the launch of the world’s largest ship

Communications or PR Campaign/Program of the Year - Reputation/Brand Management - The Americas
GOLD STEVIE WINNER:
Grupo Máquina PR, São Paulo, Brazil: Aviation takes off with World Cup
SILVER STEVIE WINNER:
Newlink Group, Miami, FL USA: Newlink Communications' Campaign for Mexico 2013
BRONZE STEVIE WINNER:
RSA Insurance, Toronto, ON Canada: Broker Roundtable Program 2013

Communications or PR Campaign/Program of the Year - Reputation/Brand Management - Asia & Oceania
GOLD STEVIE WINNER:
Weber Shandwick, China, Beijing, China: Who Framed Master Kong?
SILVER STEVIE WINNERS:
Allianz Ayudhya Assurance Pcl., Bangkok, Thailand: Allianz Ayudhya - Smiley Cloud Campaign
Nu Skin Enterprises (China, Hong Kong,Taiwan): NU SKIN Greater China:NU SKIN New Year Eve -Taipei 101 Countdown Fireworks Project
BRONZE STEVIE WINNERS:
Maras Group, Adelaide, SA Australia: Maras Group’s Success Breeds Success
MSLGROUP, Shanghai, China: Genedigi MSLGROUP: Beijing Hyundai Storm Edge Along Qinghai-Tibet Line

Communications or PR Campaign/Program of the Year - Reputation/Brand Management – Europe
GOLD STEVIE WINNER:
PS Communication Denmark Ltd, Copenhagen, Denmark: Bringing you the world – the launch of the world’s largest ship
SILVER STEVIE WINNER:
Idea Bank SA, Warsaw, Poland: Idea Bank Proud Of Its Clients
BRONZE STEVIE WINNERS:
AC-Sanafor, Helsinki, Finland: AC-Sanafor for Y-Foundation: From a Stranger to the Spotlight
Akbati Shopping Mall, Istanbul, Turkey: Live.Love.Laugh
APRA Porter Novelli, Sofia, Bulgaria LIVE ACTIVELY!
LLORENTE & CUENCA, Madrid, Spain: I DKV Medicine and Solidarity Award

Communications or PR Campaign/Program of the Year - Reputation/Brand Management – Middle East
GOLD STEVIE WINNER:
Ooredoo Group, Doha, Qatar: Youth Research Report: New Horizons, Young, Arab and Connected
BRONZE STEVIE WINNERS:
Orient Planet, Dubai, United Arab Emirates: Middle East’s new tourist destination, Sultanate of Oman
University of the Free State (UFS), Free State Province, South Africa: Measuring the impact of communication strategy on University Reputation

Communications or PR Campaign/Program of the Year - Public Affairs
GOLD STEVIE WINNER:
Bellenden, London, United Kingdom: Changing Perceptions, Housing People
SILVER STEVIE WINNER:
Bellenden, London, United Kingdom: Reforming the Bailiff Legislation
BRONZE STEVIE WINNERS:
Anti-Corruption & Civil Rights Commission, Seoul, South Korea: A Bimonthly Magazine of ACRC
Metro Cash & Carry Istanbul, Istanbul, Turkey: Metro's 'Save the Bonito Fish'

Communications or PR Campaign/Program of the Year - Public Service - Asia
GOLD STEVIE WINNER:
Weber Shandwick, Hong Kong, China: "Drug Counselling Goes Digital in Hong Kong" Campaign for Evangelical Lutheran Church Social Service
BRONZE STEVIE WINNERS:
Cultural Heritage Administration, Daejeon, South Korea: Cultural Heritage Administration House Organ
Strategic Public Relations Group (SPRG), Singapore: The Singa Project

Communications or PR Campaign/Program of the Year - Public Service – Europe
GOLD STEVIE WINNER:
Weber Shandwick. London, United Kingdom: Buckler 0,0: Reasons to Celebrate
SILVER STEVIE WINNER:
Turk Ekonomi Bankasi, Istanbul, Turkey Responsible Banking: TEB for a Financially Fit Nation
BRONZE STEVIE WINNERS:
APRA Porter Novelli, Sofia, Bulgaria: Alcohol is a Bad Driver 2013
F&H Public Relations, Munich, Germany: Launch Of The Beat The Silence Initiative
INFORPRESS, Madrid, Spain: CPP: Stop pickpocketing
LLORENTE & CUENCA, Madrid, Spain: TAGUS-SEGURA AQUEDUCT: leading long-term sustainability of a general interest infrastructure

Communications or PR Campaign/Program of the Year - Public Service – Middle East
GOLD STEVIE WINNER:
ASDA'A Burson-Marsteller, Dubai, United Arab Emirates: Sixth Annual ASDA'A Burson-Marsteller Arab Youth Survey
SILVER STEVIE WINNER:
TRACCS, Dubai, United Arab Emirates: Please Park it Right
BRONZE STEVIE WINNERS:
ASDA'A Burson-Marsteller, Dubai, United Arab Emirates: Warriors in Pink Campaign
Ministry of Culture, Youth and Community Development, Abu Dhabi, United Arab Emirates: Emirates Flag Campaign

Communications or PR Campaign/Program of the Year - Social Media Focused – The Americas
GOLD STEVIE WINNER:
Starbrands, Sao Paulo, Brazil: #Isleepwithoutpanties
SILVER STEVIE WINNER:
MWW, East Rutherford, NJ USA: Stronger Than the Storm
BRONZE STEVIE WINNER:
AICPA, New York, NY USA: AICPA's 2014 #CPAPOWERED Campaign

Communications or PR Campaign/Program of the Year - Social Media Focused – Asia & Oceania
GOLD STEVIE WINNER:
Synergy Hill+Knowlton Strategies, Seoul, Korea: Incheon Asian Games Organizing Committee's Use of Video and Social Media to Drum up excitement for the 2014 Asian Games
SILVER STEVIE WINNERS:
MSLGROUP, Shanghai, China: Genedigi MSLGROUP: Huawei APP Download Center - Winning is Always a Bonus
MSLGROUP, Shanghai, China: MSLGROUP in India (Social Hive): Through the Lens - The Rise of Mobile Photography for Sony Xperia Z1
BRONZE STEVIE WINNERS:
Edelman Indonesia, Jakarta, Indonesia: Prudential’s Idola Cha-Ching Video Campaign
MSLGROUP, Shanghai, China: MSLGROUP China: Alpenliebe Candy - Kindness My Way
SK hynix, Incheon, South Korea: SK hynix Campaign - To the Nightless Youths
Weber Shandwick, China, Beijing, China: Over 1 Million Served: Big Data Fuels China’s Appetite for McBreakfast

Communications or PR Campaign/Program of the Year - Social Media Focused – Europe
GOLD STEVIE WINNER:
LLORENTE & CUENCA, Madrid, Spain: Mama Style, the dance that saves lives
SILVER STEVIE WINNERS:
F&H Public Relations, Munich, Germany: GORE-TEX® BIG DAYS
Weber Shandwick, London, United Kingdom: Netflix: The Sneak Peek Tweet
BRONZE STEVIE WINNERS:
Kanyon, Istanbul, Turkey: Kanyon's 'Day at Kanyon'
On Board PR & Think Kong agency, Warsaw, Poland: On Board & Think Kong agencies for DIAGEO Drink Responsibly Master Class campaign.
Weber Shandwick, London, United Kingdom: Venere.com: The First Facebook Reality Show
WebTalk, Warsaw, Poland and Havas Media: WebTalk: The World's most difficult football quiz - KIA Motors

Communications or PR Campaign/Program of the Year - Social Media Focused – Middle East
GOLD STEVIE WINNER:
TRACCS, Dubai, United Arab Emirates: #zweetup
SILVER STEVIE WINNER:
ASDA'A Burson-Marsteller, Dubai, United Arab Emirates: Kit Kat Comedy Break Show
BRONZE STEVIE WINNER:
Orient Planet , Dubai, United Arab Emirates: Promoting and Strengthening UAE Ministry of Education’s Social Media Channels

PR Innovation of the Year (new category for 2014)
GOLD STEVIE WINNER:
Kanyon, Istanbul, Turkey: Kanyon's 'We Bubble'
BRONZE STEVIE WINNERS:
Dobong-gu Office, Seoul, South Korea: Dobong! Culture Economics
TRACCS, Dubai, United Arab Emirates: Driver's Seat