Checkers Drive-In Restaurants, Inc., Tampa, Florida, United States: Checkers and Rally's Bite-sized Videos

February 2023

Total 193 words used.

From the normal challenges of system engagement to employees getting tired of the same old talking-head videos, Checkers & Rally’s continuously finds fresh ways to communicate to their Team Members. With short videos being king on social media platforms, it was important for Checkers and Rally’s to not just continue using short form video to communicate to the masses, but to continually tell it in a new way. 

With research into the end-user through learning personas, the idea came to create a one-minute superhero graphic novel story that focuses on Guest Recovery that would not only impact our Service and Friendliness Metric, but also engage the Team Members. 

By creating and using super-dynamic visually engaging videos, we are continuously finding ways to engage our users and keep them returning to the ‘Crazy Good Learning’ LMS system. And through the use of easily scannable QR code posters in all 850 restaurants across the organization, these creative social media-like videos help us continue to not only double logins year-over-year, but also communicate and support the quarterly focus training initiatives.

Full story and credentials to access the URL and video are on the attached PDF document. 

Production, Design, Development: Xavier Lazo

Content and Tech Writer: Scott Muller