Company: A.S. WATSON, Hong Kong
Company Description: The A.S. Watson Group is a multinational retail and beauty group based in Hong Kong. It is one of the world's largest health and beauty retailers, operating a wide range of well-known retail brands in over 25 markets worldwide. The group's portfolio includes popular brands such as Superdrug, Kruidvat, Watsons, and Rossmann, among others.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Fashion & Beauty
 Nomination Title: Marionnaud France's Mobile App
- Date this app or site was first released:
The Marionnaud France App was first released in 2016 but we launched our new and upgraded version in 2024.
- Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Total 198 words used.
At Marionnaud France we believe that fashion and beauty is unique to every customer, which is why we have created a destination that is centred around enhancing individuality. Our customers recognise this to be true as over 3.5 million people have already purchased from our online platforms from January till April, with a total revenue increase of almost 20% against the same period last year.
The feeling of accessible luxury permeates every element of our application and website. Through continuous refinement and development, we created a destination where customers receive premium value and the tailored experience our over 600 French stores are known for. The first step to achieving this was offering more than just products, but creating a hub for insights with our videos and articles from expert advisors. We merged this with innovative tools for virtual AR makeup experimentation, and then added the finishing touch of personalisation with the opportunity to gift wrap products, creating something uniquely theirs. These features are only useful if they have the best platform to support them, therefore, we redesigned our application to provide an effortless, enjoyable and curated experience that elevates Marionnaud to the optimum destination for luxury beauty.
- Provide the applicable creative and production credits for this entry:
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