TurkTraktor, Ankara, Türkiye: Cultural Transformation Program

Essay of up to 650 words

Total 640 words used.

Founded in 1954, TürkTraktör is the first manufacturer still in operation in the Turkish automotive industry. Operating in the agricultural and construction equipment sectors, the company has a solid partnership structure with Koç Holding A.Ş. and CNH Industrial, one of the world's largest tractor and agricultural equipment manufacturers. 25% of the company's shares are traded on BIST.  

TürkTraktör has set out to prepare for the future of its business in an ever-changing world and has initiated a strategic transformation process in order to carry its sector leadership to a higher level. Acting with the awareness that a strategic transformation cannot be realized independently of the human factor, TürkTraktör has implemented a cultural transformation process-agile transformation process- in parallel with its corporate strategy. 

The agile transformation process imposed important tasks on all units and employees of the company in order to prepare for the future of the business, and the Human Resources and Training & Development teams were among the leading teams to lead this transformation. The "Cultural Transformation Program" was implemented to support this transformation process, which radically changed all the values of the company such as its business, strategy, ways of doing business, business and organizational models, and competencies.  

Program Design: 

TürkTraktör Cultural Transformation Program consists of a combination of more than 300 sub-actions, projects and process improvements gathered under 5 main transformation focuses. The 5 main transformation focuses identified in the program to support TürkTraktör's main strategy are as follows: 

1. Main focus of “Transformation of Organization and Ways of Doing Business” is the ability to work with agile team structures that bring together different competencies that aim to create value for customers from functional-based structures. 

2. The focus of the Corporate Culture and Leadership transformation is to disseminate the renewed corporate culture and support employees with development solutions to adapt to new ways of doing business. 

3. With a focus on the transformation of existing processes within the organization, the processes already in place in the organization were reviewed and updated in line with the agile approach. 

4. In the focus on employee experience transformation, all processes that touch the employee and may have an impact on their experience were analyzed and detailed experience maps were drawn. 

5. Transformation for Preparing the Future of Work: With the Future Fit program designed with this focus, future competencies and future roles were identified for all positions, and development programs were organized to reskill/upskill employees. At the same time, sustainability and Diversity & Inclusion issues, which are seen as the future of the company and the sector, were also focused on, and projects were carried out especially in the field of women's participation in the workforce. 

Program Results: 

TürkTraktör Cultural Transformation Program has made tangible contributions to the realization of agile transformation throughout the company, and the program has achieved all of its initial goals. The program achieved successful results in many areas such as NPS, employee engagement, leadership style, behavior and culture transformation. 

The most important metric showing the impact of the program is the Agile Maturity Level, which was developed within the scope of the project to measure the company's agile maturity level. While the company's Agile Maturity Level was measured as 39% in 2022 at the very beginning of the transformation, the Agile Maturity Score increased to 56% in 2023. Considering that the transformation of the entire company was completed in 2023, this score is expected to increase even more in 2024 and reach at least 60%.  

TürkTraktör also has its agile maturity evaluated by independent organizations. Business Agility Institute, which measures the agile maturity of companies around the world, measures TürkTraktör's agile maturity in 18 different dimensions with an independent survey every year. Following these measurements, TürkTraktör reached the 3-star level in just 2 years. (Normally, it takes an average of 5 years for companies to reach the 3-star level.) 

Total 141 words used.

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• TürkTraktör, whose entire HR and learning development processes were renewed with the agile transformation process, was entitled to be on the Best Employer list organized by Kincentric for the first time in 2022 and kept its place on the list in 2023.