Ayala Land International Sales, Inc., Makati City, Metro Manila, Philippines: A Better Home Back Home by Ayala Land International

October 20, 2023

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"A Better Home Back Home" is a video project aimed at connecting with overseas Filipino migrants and highlighting Ayala Land's international events and initiatives worldwide. The objective of the video is to evoke nostalgia and prompt contemplation among Filipinos living abroad about their life back home, ultimately encouraging them to explore property investment opportunities in the Philippines. Whether it's to enhance the quality of life for their loved ones or to secure a better home for their eventual return, the video seeks to resonate with overseas Filipinos.

The narrative of the video revolves around three characters, each representing the journey of Filipinos who have ventured abroad in pursuit of better opportunities. Despite the physical distance, the video showcases how these individuals found their way to Ayala Land and discovered their ideal homes in the Philippines. Through compelling storytelling, the video effectively communicates the message of reconnecting with one's roots and finding a sense of belonging.

The campaign achieved significant success, garnering [REDACTED FOR PUBLICATION] impressions, generating [REDACTED FOR PUBLICATION] new inquiries, and resulting in [REDACTED FOR PUBLICATION] property sales. This demonstrates the impactful reach and effectiveness of the campaign in engaging with the target audience and driving tangible outcomes.

Head of Marketing: Yricka "YB" Casanova-Pestaño

Creative Director: Petter Santiago

Production House: This Side Up Manila