Company: Master For You
Company Description: They are global talents, authorities in their fields, and we take them even further when it comes to working for your brand and products. Over the years, we've created a true partnership rather than just support, opening up new opportunities for your brand through your media, marketing and advertising plans.
Nomination Category: Video Categories
Nomination Sub Category: Branded Entertainment- Consumer
 Nomination Title: Distill Your World Mexico
- Date this production was first released/publicly viewed:
31 October 2023
- Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
Total 145 words used.
The Macallan is committed to excellence in all its endeavors. Distil Your World is a prime example of its unyielding spirit of exploration and insatiable thirst for knowledge. This project showcases their dedication by documenting and revealing the secrets of some of the most iconic places and cities around the globe. This episode is the latest challenge in the long and successful relationship seeking innovation with 3-star Michelin chefs the Roca brothers of El Celler de Can Roca
Innovation, gastronomy research, sustainability, and a deep community spirit are central to this documentary series, which depicts a unique journey to unseen locations, where masters learn from masters by meeting with leading people who make those iconic places tick.
The final output is unique content about innovation, craftsmanship and knowledge, in addition to a Limited Edition whisky and gastronomic experience that captures the essence of each place.
- Provide the applicable creative and production credits for this nomination:
Every chapter of the series presents a theme: Distil Your World Mexico celebrates the significant tradition of the Day of the Dead (or Día de Los Muertos in Spanish), a joyful occasion originating in Mexico that commemorates loved ones who have passed away. The whisky maker from The Macallan and the Roca brothers, owners of the El Celler de Can Roca, twice awarded the world's best restaurant, embarked on a journey to Mexico to draw inspiration from this celebration. The idea is to culminate their journey creating a unique whisky and gastronomy experience that encapsulates the essence and spirit of this vibrant tradition. A truly complex challenge that honours both the Day of the Dead and the rich spectacle of Mexico.
We started our research looking for an unseen vision of inspiring Mexico places. We contacted with local leading characters with a unique view about innovation, gastronomy, sustainability and community spirit, shared values of The Macallan and The Roca brothers, and take us through the celebrations of the day of the dead. We documented the whole process creating content as:
- A documentary series for Amazon Prime Video featuring Mexico in the final episode.
- A full Mexico menu based on the episode.
- A Limited Edition with a whisky and a unique packaging including an artwork inspired by the journey, created by a local Mexican artist.
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A gastronomic creation of the Roca brothers inspired in Mexico and The day of dead celebration.
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A content social media campaign with special features of every character involved in the episode.
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2 launch events at Mexico and The Macallan Distillery presenting all the features of the project.
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