Company: Bases Conversion and Development Authority
Company Description: The BCDA is a state-run development corporation vested with corporate powers under Republic Act 7227 on March 13, 1992. Mandated build great communities while helping strengthen the Armed Forces, BCDA remains as a major force in creating economic opportunities in the country—through its establishment of integrated developments, dynamic business center and vibrant communities.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Other Publication - Government
 Nomination Title: COLLECTIVE: the BCDA external newsletter
- Date this publication was first distributed:
The publications were distributed on the following dates: January 29, 2022 (Travel Escapes 2022), May 19, 2022 (You’re welcome to overstay), July 3, 2022 (The Renaissance of Clark: Rising from the pandemic), and November 11, 2022 (People: the City’s Soul).
- Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
Total 200 words used.
Project objectives:
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Expand our reach by utilizing digital publishing platforms to connect with a larger audience.
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Clearly report BCDA’s accomplishments and share the agency’s vision.
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Communicate BCDA's projects and programs to its stakeholders, partners, potential investors, and the general public.
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Showcase the collaboration of the BCDA’s subsidiaries and affiliates in terms of pushing forward a common agenda—to create opportunities in successfully developed economic centers.
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Build a unified communication group that amplifies integrity of the publication and its reliability as a source of information to readers.
Impact:
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Record-breaking reach:
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Social media reach: 2,422,161
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Social media impressions: 2,452,409
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Online publishing platforms reach (Issuu, BCDA website): 2,047
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The publication transformed into a relatable and refreshing source of information in terms of its featured stories and a distinctive look that will leave an added impact to its audience
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The Collective served as a marketing tool used during the conducts of inbound and outbound missions. It also serves as reference materials for other government and private partners.
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Creation of the BCDA Group Communicators Network, composed of contributors from the BCDA subsidiaries, namely, the Clark Development Corporation, Clark International Airport Corporation, John Hay Management Corporation, and the Poro Point Management Corporation.
- Provide the applicable creative and production credits for this entry:
BCDA Public Affairs
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