Company: Akbank, Istanbul Turkey
Nomination Submitted by: Akbank T.A.Ş.
Company Description: Akbank’s core business is banking activities, consisting of corporate and investment banking, commercial banking, SME banking, consumer banking, payment systems, treasury transactions and private banking, and international banking services. In addition to conventional banking activities, the Bank also conducts insurance agency operations through its branches, on behalf of Ak Insurance and AgeSA
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best House Organ - For Employees
 Nomination Title: Posti
- How many times was this house organ published since 1 January 2022?
Since January 1, 2022, the house organ featuring the character "Posti" has been published multiple times. The first email and internal platform post introducing Posti were sent on October 10, 2023. From then until April 2024, a total of 10 emails were sent periodically. Additionally, on February 1, 2023, an annual report containing feedback from our customers was published alongside Posti's storytelling narration. Currently, we are working on crafting a self-introduction piece for the monthly people and culture magazine. Additionally, our communications will continue to reach employees at regular intervals through emailings and special occasion campaigns, ensuring sustained engagement.
- Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
Total 147 words used.
The communication objectives of this entry were to enhance engagement, improve communication, and establish deeper emotional connections with both employees and customers through the character "Posti." By introducing Posti and integrating it into various communication channels such as email, internal platforms, and customer satisfaction dashboards, the project aimed to bridge the gap between internal and external stakeholders. Posti's storytelling efforts were designed to facilitate empathy, making it easier for employees and customers to share feedback, ideas, and concerns. Additionally, the project sought to improve morale, increase customer satisfaction, and foster a cohesive corporate culture centered around customer-centric values. Through character-based merchandising, Posti's physical presence was integrated into employees' daily lives, further reinforcing the project's objectives. The communications strategy effectively utilized multiple channels and data-driven insights from customer satisfaction dashboards to maximize the impact of Posti's storytelling efforts, ultimately strengthening relationships and driving positive outcomes for Akbank.
- Provide the applicable creative and production credits for this entry
Production Team / Writers / Printing and distribution: Customer Experience Management
Editorial Team / Design and Layout / Visual Content / Illustration / Creative Director: Akbank Design Studio Staff Channel
Contributing Departments/Teams: Akbank Technology Team
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