Company: Ooredoo Maldives, K. Male'
Company Description: Ooredoo Maldives is a member of Ooredoo Group, a leading international communications company delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia.
Nomination Category: Marketing Campaign Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Internet / Telecom
 Nomination Title: The Ooredoo Football Foari Campaign
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
18 November 2022
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 240 words used.
The Ooredoo Football Foari campaign not only enriched the World Cup experience for our customers but also demonstrated our commitment to community engagement. By establishing 213 Ooredoo Fan Zones across the nation, partnering with various stakeholders, and launching innovative offers, we aimed to create a vibrant and inclusive atmosphere for fans to enjoy the matches together with friends and family.
The vision of creating an inclusive and vibrant World Cup experience for every inhabitant meant going beyond the conventional and establishing Fan Zones on every inhabited island. This ambitious undertaking required meticulous planning, coordination with local authorities, and collaboration with various stakeholders.
Maldives, with its scattered islands, presented a challenges logistically that demanded innovative solutions. Transporting equipment, including big screen TVs, score charts, and seating arrangements, to remote and diverse locations was a logistical feat that tested the limits of our capabilities. The team had to navigate through the intricacies of island-specific requirements and collaborate with local councils, businesses, and NGOs to ensure the successful setup of each Fan Zone
Despite the hurdles, our commitment to inclusivity and community engagement fueled our determination. The success of this aspect of the campaign was a testament to the resilience of our team, the collaborative spirit with local communities, and the dedication to overcoming geographical barriers to create a shared experience for all Maldivians. It stands as a testament to our ability to turn challenges into opportunities for community building and nationwide celebration.
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 191 words used.
The Ooredoo Football Foari campaign not only enriched the World Cup experience for our customers but also demonstrated our commitment to community engagement. By establishing 213 Ooredoo Fan Zones across the nation, partnering with various stakeholders, and launching innovative offers, we aimed to create a vibrant and inclusive atmosphere for fans to enjoy the matches together with friends and family.
We presented the official FIFA World Cup 2022 ball, "Al Rihla," to the President of the Maldives as a token of our commitment to enabling communities to experience the festivities of the 22nd World Cup. The special lucky draw offering four winners the chance to watch a semi-final match live in Qatar exemplified our dedication to providing unique and unforgettable experiences to our customers
As the Title Partner of Medianet's Coverage for FIFA World Cup Qatar 2022, we supported the broadcasting of the World Cup matches on Raajje TV and ICE Plus, ensuring that as many people as possible could enjoy the matches live from anywhere. Our social media campaigns, including guess the score competitions and fan kit giveaways, further engaged our audience and created a sense of community spirit.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2019. Even if your initiative started before 2022, limit your response to activities and results since the beginning of 2022 only (up to 250 words):
Total 216 words used.
By establishing 213 Ooredoo Fan Zones across the nation, partnering with various stakeholders, and launching innovative offers, we aimed to create a vibrant and inclusive atmosphere for fans to enjoy the matches together with friends and family.
We presented the official FIFA World Cup 2022 ball, "Al Rihla," to the President of the Maldives as a token of our commitment to enabling communities to experience the festivities of the 22nd World Cup. The special lucky draw offering four winners the chance to watch a semi-final match live in Qatar exemplified our dedication to providing unique and unforgettable experiences to our customers.
As the Title Partner of Medianet's Coverage for FIFA World Cup Qatar 2022, we supported the broadcasting of the World Cup matches on Raajje TV and ICE Plus, ensuring that as many people as possible could enjoy the matches live from anywhere. Our social media campaigns, including guess the score competitions and fan kit giveaways
The impact of the campaign is evident in the remarkable growth and recognition we have achieved within the telecommunications industry in the Maldives. Our Top of the Mind Awareness (Toma) surged by 21%, reflecting the effectiveness of our engagement strategies. Additionally, the Brand Equity Index (BEI) experienced an outstanding 20% growth, emphasizing our commitment to excellence and customer satisfaction.
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 173 words used.
Ooredoo World Cup 2022 Song ( Dhivehi Version) YouTube
https://x.com/OoredooMaldives/status/1604555745042632704?s=20
Media Coverage on campaign activities:
Ooredoo World Cup Foari Kick-Starts With A Friendly Futsal Match!
Ooredoo signs as title partner for Medianet’s World Cup coverage
Ooredoo Presents Official FIFA World Cup Qatar 2022 Ball: “Al Rihla” to the President
Ooredoo Maldives MD invites Pres. to attend upcoming 2022 FIFA World Cup, in Qatar
Ooredoo Maldives Unveils Exciting Offers Under Ooredoo Football Foari Campaign
Ooredoo launches lucky draw to view World Cup semi-final
Ooredoo Maldives Launches Over 200 Fan Zones, Kick-starting the FIFA World Cup Qatar 2022 in Style!
Ooredoo announces four winners of trip to Qatar to see World Cup semi-final
4 Winners of Ooredoo Football Foari Lucky Draw Set to Watch Semi-Final Match of FIFA World Cup 2022 in Qatar!
Ooredoo Maldives sends four customers to watch World Cup match
Ooredoo Maldives organises Habeys Boduberu show to hype FIFA World Cup 2022
Ooredoo Maldives launched a sticker pack under 'Ooredoo Football Foari' campaign
Ooredoo Football Foari Campaign Events and photos
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