Company: Nan Shan Life Insurance Co., Ltd., Taipei, Taiwan
Company Description: Founded in July 1963, Nan Shan Life Insurance Co., Ltd. is one of the longest-established insurance companies in Taiwan. Over the past half century, Nan Shan Life has upheld its corporate values of trust, care and integrity. It has endeavored to serve each policyholder from the customers’ perspective, and has been committed to promoting the sound development of Taiwan’s insurance market.
Nomination Category: Event Categories
Nomination Sub Category: Conferences & Meetings - Healthcare & Wellness Event
 Nomination Title: White paper on super-aged society and health care services
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay for this nomination, submit in this space an essay of up to 525 words describing the event: its genesis, goals, development, and results:
Total 453 words used.
Background description
Taiwan will enter a super-aged society in 2026. Nan Shan Life Insurance proactively advocates that "all generations should face the 100-year-old life as early as possible" and promotes it through marketing event to successfully spark discussions and attract media coverage.
Goals and development structure
The goal of the event is to convey issues such as the rapid aging of the population and the extension of average life span that Taiwan is facing through large-scale and long-term events. In terms of development structure, questionnaire surveys are adopted to explore customer pain points, and focused event marketing based on customer pain points is conducted to help different generations find solutions.
A total of 5,609 valid questionnaires were received. It was found that the elderly disease that 54% of Taiwanese people are most worried about is dementia; more than 30% do not understand the pain points of long-term care welfare policy related information.
Based on the results of the questionnaire, Nan Shan Life Insurance combined the opinions of experts in various fields to publish a white paper on cross-generational, and established a website to increase the awareness. Features are as follows:
- Facing a 100-year-old life website
- Interactive area: Through online answering to increase interactivity.
- Data area: The questionnaire showing with infographic to attract public attention to the survey.
- Knowledge zone: Publish the white paper on super aged society, with a visual design to facilitate public reading.
- Testing area: Free brain age testing is provided to attract the public to continue to pay attention to the issue of dementia.
- Service area: The public does not know much about long-term care welfare policies. Long-term care services are presented in the form of a RPG (Role-playing Game) map. The map cooperates with more than 30 manufacturers to provide 12 special area service projects in three categories: disease care, life support and healthy living to help people solve their needs for long-term care services.
We have specially cooperated with the Japan Institute of Comprehensive Brain Research to launch a brain age testing experience event, and continue to promote it through physical activities. For young people, the social software LINE is used to predict their 100-year-old appearance in the form of psychological tests that young people like, triggering their awareness of the worries of the super-aged society.
Influence
- A total of more than 60 well-known media exposures, creating USD111,031 media value
- 500,000 event website traffic to help the public understand the content of the long-term care white paper and related long-term care knowledge and services
- Brain age testing of 3,000 people to promote early attention to brain health risks such as dementia
- Promote activities in LINE community, reaching 250,000 young customers
- Optionally, you may list creative and production credits for your event - a list of the people and organizations that contributed to its development:
This event not only successfully established Nan Shan Life Insurance’s right to speak on long-term care issues, but also successfully attracted the attention of all generations through a segment marketing model that combines online and offline services, making all generations to be successfully attracted on relatively blunt issues of long-term care and dementia.
- Which will you submit for this nomination, a video of up to five (5) minutes in length or a written essay of up to 525 words? Choose one:
Essay of up to 525 words
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