Total 525 words used.
Günsan Electric, which started manufacturing electrical accessories, switches, and sockets in 1982, operates with the vision of developing innovative and safe electrical solutions for living spaces. With the goal of becoming the leader of the sector in Turkey, Günsan exports to more than 50 countries.
Electricians are among Günsan's most important sector stakeholders. Therefore, it's important to strengthen relations with electricians in order to make a difference in competition and to be the first brand that electricians think of when making choices.
Accordingly, Günsan aimed to increase brand awareness and designed and realized the Günsan Electricians Championship.
The market research conducted by Günsan in 2023 revealed that Günsan is not the first brand that comes to mind when it comes to switches and sockets for both end users and electricians. Accordingly, Günsan aimed to increase brand awareness and designed and realized the Günsan Electricians Championship.
The Günsan Electricians Championship project aims to not only strengthen relations with electricians and contribute to brand awareness but also to increase interest in electricians, raise the reputation of the profession, increase the level of knowledge of electricians, and thus improve the quality of service they provide.
The championship challenged electricians to become the best electrician in Turkey. Electricians were reached through Facebook and Instagram ads. The first stage was held between October 9 and November 9, 2023 with 4500 participants, and the knowledge level of electricians was measured with online questions asked every day. The 16 finalists competed on November 28 at the Fişekhane in Istanbul. The top three masters were awarded a total of TRY175,000 worth of GEP Points valid in Günsan's special loyalty program for electricians, GEP Club.
The campaign generated nearly 8,000,000 reach and 22,500,000 impressions. On the Championship website, electricians logged in 78,000 times and generated 186,000 page views. An average of 2.39 pages were viewed per session.
While 4,500 applications were received to the championship, 2,487 of them became the new members of GEP Club.
According to the post-championship report* (Sia Insight, Electricians Championship Event Research, n:287, December'23), 9 out of 10 of the electricians liked the championship, and 7 out of 10 stated that they would participate again next year.
78% of those who planned to sell Günsan products within 1 year said that the championship was influential in these thoughts. 4% started selling Günsan products within 2 months.
7 out of 10 said that they felt closer to the Günsan brand, and 8 out of 10 started to think more positively about the brand.
8 out of 10 electricians stated that they thought the Günsan brand was more innovative, 8 out of 10 stated that Günsan was a brand that valued electricians, and 8 out of 10 stated that Günsan was an expert brand in the electrical switch and socket category.
6% of the participants said that they did not know the Günsan brand before the competition, and in this sense, the competition contributed to our brand awareness.
The Günsan Electricians Championship, a first in the sector, contributed to brand awareness, improved relations with electricians, and strengthened brand perception among electricians.
Nomination Title: Gunsan Electricians Championship
